Fujifilm FinePix HS10

February 2, 2010 | Mark Goldstein | Digital Compact Cameras | 117 Comments | |
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The Fujifilm FinePix HS10 is a DSLR-style camera with a massive 30x optical zoom lens and 10 megapixel CMOS sensor. Offering a focal range of 24-720mm, the Fujifilm HS10’s 30x lens has a twist-barrel manual zoom control and triple image stabilization to help reduce camera shake. The FinePix HS10’s Back Side Illuminated CMOS sensor offers a 200% increase in sensitivity over a conventional CMOS sensor. The HS10 also offers 10 frames-per-second high speed continuous shooting at maximum resolution, full HD movie mode (1080i) with stereo sound, a Super High Speed Movie function to freeze the action, 3” tilting up or down LCD screen and an electronic viewfinder. The Fujifilm FinePix HS10 will be available in March 2010 at a retail price of $499.95.

On a related note, Fujifilm have ruled out the possibility of any new DSLR cameras in the near future, although their medium-format system will be at this year’s PMA show in just over 2 weeks time.

Fujifilm Press Release


Boasts 30x Optical Zoom Lens With Manual Zoom Mechanism, High-Speed Shooting and Full 1080p HD Movie Capture

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced its most impressive line of high speed, high performance D-SLR-styled digital cameras with the introduction of the Fujifilm FinePix HS10.  Serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10.  The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable unit.

“Utilizing Back Side Illuminated CMOS sensor technology capture married to class-leading Fujinon optical design, the FinePix HS10’s unique mix of advanced technologies brings several new features designed to make achieving professional-looking pictures easier than ever to the FinePix range,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “and all the while maintaining Fujifilm’s legendary image quality and low-light shooting performance.”

Powerful Lens
With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10’s built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.

The class-leading Fujinon 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range.  Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe.  Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon.

Triple Image Stabilization
Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection.  Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

High Speed, High Definition
Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you’re shooting stills or movie clips, the FinePix HS10’s cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.

While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting* at the maximum 10-MegaPixel setting. The FinePix HS10’s unique Best Frame Capture Mode means users don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to seven shots captured before the shutter button is released.

The FinePix HS10 also features a full HD movie mode (1080i) with stereo sound, and the camera’s mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.
*10 fps up to 7 shots

Advanced Modes, Limitless Expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.
• Motion Panorama Mode
Captures an ultra-wide panoramic view in a single sweeping shot.  As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession.  The shots are then stitched in-camera to produce a seamless panorama.
• Motion Remover Mode
Remove moving subjects from your shots.  This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image** where anything moving in the scene is removed.
• Multi-Motion Capture Mode
Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply-captured views of the subject motion.
• Multi-Frame Image Stabilization
Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable ‘Pro Low Light’ mode, first seen on the FinePix S200EXR and F70EXR, which combines several exposures into a single image for ultra-low noise output in low light.
** M or S resolution output image

Low Light Performance
Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10’s BSI-CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor.  Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.

The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10’s 30x optical zoom, or when attempting to capture fast-moving subjects.  Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

A True Photographer’s Camera
As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode - and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls.  The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions.  AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.

The FinePix HS10 also offers these additional features:
• 3.0” High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0” LCD and Electronic View Finder.  To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn. 
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera.  The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously.  RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.

The FinePix HS10 will be available in March 2010 at a retail price of $499.95.

NOTE:  For complete camera specifications, please go to:  http://www.fujifilm.com/products/digital_cameras/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services.  For more information, please visit http://www.fujifilm.com/northamerica , or go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdings.com.

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#1 drive a man wild

On the downside, Fujifilm's first out of the gate to announce a 30x zoom lens, 24-720mm with an aperture f2.8-5.6. This is great news for stalkers, specsmanshippers, and (possibly more optimistically) amateur astronomers.

7:25 am - Tuesday, February 2, 2010

#2 Doerr

An update to the bridge cam offerings is very welcome, and this one looks like a real improvement over the S200 feature-wise:
- video & fast frame modes
- 24 mm wide angle
Restriction to 10 Mpx is definitely wise.
Now we'll have to see if the image quality is on par - then this camera is without alternatives in the field.

3:30 pm - Tuesday, February 2, 2010

#3 Arxi

As user of D3000 I'm deeply ashamed that FUJI gives their "amateur" users so much more direct creative control over the exposition! I hope some people from Nikon read this site and realize, that in 2010 you can't have DSLR camera without direct ISO and WB button! Cos this is what matters on DSLR - not two useless info buttons!

5:03 pm - Tuesday, February 2, 2010

#4 AColourfulGuyDrowning

Fuji gives us a lot of camera for the money that they ask, which is one of the reason I purchased a S200EXR recently.

If the HS10 stands up to review I may well purchase it also!

7:05 pm - Tuesday, February 2, 2010

#5 Clement Ng

This is the most dream superzoom camera I'm waiting for 2 years. Finally Fuji make it happen.
I can't wait for the review, when will it sell in my country...

8:26 pm - Tuesday, February 2, 2010

#6 Thomas

I wasnt expecting this! On paper it sounds pretty close to my dream camera, and its less than £400 to pre-order it on Amazon. It may well replace my Finepix s9500 instead of me going for a 4:3 or micro 4:3 camera at more than double the cost with 3 lenses.

2:30 am - Wednesday, February 3, 2010

#7 Doerr

Checking the specs again I found one real drawback: Tele focus range starts at 5 meters - we'll have to see how the macro modes improve on this.
Most digicams have "super macro" only with wide angle, which makes little sense in most cases.
Many DSLR zooms can do better here, offering something like 40 cm for the whole range.

12:16 pm - Wednesday, February 3, 2010

#8 rob

This camera has a potential to serve as a "go everywhere, any time" tool for people who do not wish or can not haul a bag full of gear (for example: pros or semi-pros on vacations). The inclusion of RAW format makes it - finally - a real possibility that I may buy this camera for myself (travel shooting) and for my daughter who just discovered the joy of image creation...

11:20 pm - Wednesday, February 3, 2010

#9 milan

will get this baby when the picture quality math.Seems to be a nice travel companion.

6:15 am - Saturday, February 6, 2010

#10 Levon

1/2.3 is a very small sensor without any ability of DOF control :-(

12:52 pm - Saturday, February 6, 2010

#11 rob

Levon, we all know that. As a general rule, all compacts have this problem (well, I should say: almost all). But other features outweigh that problem and make this model more desirable than all compacts equipped with bigger sensors, so far...

If you do not intend to use a compact or a hybrid camera for "serious" photography, just want to be able to suck the last drop of quality from a RAW file, this camera seems to be an optimum choice - provided that the lens quality is not sub-par. But knowing Fuji's previous efforts, I can safely say that the image quality won't be disappointing.

8:08 pm - Saturday, February 6, 2010

#12 nesnah


5:33 am - Sunday, February 7, 2010

#13 Vitaly Kravchenko

How do you think this HS10 compares to Panasonic FZ35? It has superior zoom, but probably inferior image stabilization. What about typical noise level in Panasonic and Fujifilm (damn, this name is hard to type!)? Just trying to figure out whether to wait for HS10 or buy FZ35 now.

10:36 am - Sunday, February 7, 2010

#14 Vitaly Kravchenko

Never mind, just bought FZ35. Don't really have much time to wait for HS10.

11:19 am - Sunday, February 7, 2010

#15 Sjari

on Fujifilm website the info states that the video is 1080p not 1080i as your blog !!!


can you confirm the info?


12:51 pm - Sunday, February 7, 2010

#16 Doerr

Nesnah, the sensors are completely different:
- HS-10: 1/2.3 10 Mpx BSI-CMOS
- S 200: 1/1.6 12 Mpx Super CCD EXR

So if you liked the S-200 for image quality it does not mean the HS-10 will deliver the same, and vice versa.

2:13 pm - Sunday, February 7, 2010

#17 al rotundo

i think this camera will succeed at least in part thanks to that Backside Illuminated CMOS Sensor that Sony developed - it's low light performance is amazing. I also think the high speed shooting and 1080p hd and high speed video features (and stereo sound!) will he a big hit. Plus the "motion remover" to remove moving subjects from photos and the "multi motion capture" to show motion trails look like a lot of fun. Throw in a RAW/jpeg mode, a panorama mode, and the return of the tilting screen from the s100fs and it looks like Fujifilm may have hit it out of the park this time. Can't wait.

1:59 am - Thursday, February 11, 2010

#18 Marco

I'm in the same position as Vitaly Kravchenko: Should i buy Panasonic FZ35/38 or should i wait for the Fuji one?
In all the reviews i read already (and they are a lot!) it seems Fuji never gave a picture quality cam like Canon Sx20 or the Panasonic Fz35/38... i will stay with this new camera at least 5 years...!

9:02 pm - Wednesday, February 17, 2010

#19 L Wilson

This sounds like a great camera but I hope the image quality does not drop off when optically zoomed out all the way like some Lumix

1:08 am - Tuesday, February 23, 2010

#20 UGK

Fuji cameras give better image quality than the panasonic bridge cameras. Panasonic images are a touch sharper. But Fuji brings out vibrant colours that no other camera brand can match.
So overall the fuji photos come out better.
I know because my late uncle was into Lumix Cameras.

1:07 pm - Tuesday, February 23, 2010

#21 UGK

Some people dont actually look at the camera but only the ideas that other people give about it.
So much hype about DSLRs. I have done alot of research on them. I can safely say that the really good bridge camera is a much better overall product than many of the basic DSLRs out there.
The only SLRs that are really outstanding in image quality are the pro DSLRs which are well over £1000 (without the fancy lenses).
So many of the basic DSLRs produce images that are either the same or even inferior to good bridge cameras. And dont forget they cost £100s more and much heavier and bulkier to carry around.
I travel around the world, sometimes in dangerous places like war zones and i need a light but decent camera. Bridge cameras are the best compromise in this regard.

1:14 pm - Tuesday, February 23, 2010

#22 Levon

"So many of the basic DSLRs produce images that are either the same or even inferior to good bridge cameras."
i do not agree
for example Nikon D5000 + Tamron 18-270 VC will be MUCH better choice in picture quality.

4:05 pm - Tuesday, February 23, 2010

#23 Fred

> Levon

The combo you have outlined would also cost twice as much, so not exactly a fair comparison.

And for the 90% of people who don't print larger than A4, they'll be hard pressed to tell the difference.

I've grown tired of lugging around 4 lenses, so a decent bridge camera is ideal. Would have liked a larger sensor, but ho hum.

Am very much looking forward to the reviews and seeing if this thing can take decent pictures, particularly in low light (and ideally with Fijifilm colour vibrancy).

7:36 pm - Wednesday, February 24, 2010

#24 Widodo

I notice that FinePix HS10 is equipped with flash hotshoe. Could someone please enlighten me on what type of TTL Flash would fit on a camera like this. Fuji website doesn't really indicate the type of TTL Flash which will suit this camera.

5:01 am - Monday, March 1, 2010

#25 Doerr

@Widodo, a standard for flash hotshoes is well established, so it will most likely fit this one, i.e. you can use any standard flash. So you will not have some tricky flash features of some DSLRs, but you won't miss them either.

10:58 am - Monday, March 1, 2010

#26 David

If this produces a quality performance equal to it's feature list, than this could be the answer to my travelling dreams, wide angle/super telephoto, triple image stabilization, super macro, panarama mode, high speed shooting and low light sensitivity, in a medium sized package, what more could one want?..................well!
Geo-tagging and a wireless remote would be nice....but thats just nit picking!!

12:29 am - Tuesday, March 2, 2010

#27 Mohit

By when can I expect a review on FinePix HS10?

10:25 am - Tuesday, March 2, 2010

#28 John

A very interesting and convincing package. Having gone from the first Leica branded compact digital camera to Canon DSLRs there's no doubting the sheer image quality when partnered with a high quality prime lense. To my mind superzooms allow the user (self included) to capture more moments and memories than a DSLR and a bag full of lenses.

I'm looking to buy in April so will wait for the first few reviews and sample images.

8:26 pm - Thursday, March 4, 2010

#29 ronbaby

Woo hoo! I was this close -><- to buying a used s100fs off ebay, and then today I just stumbled upon the section of Fuji's web site that describes the not-yet-released HS10. What can I say that hasn't already been said here? On paper, this is definitely a dream come true. Base on the specs, it looks like the HS10 fixes ALL of the annoying non-features of the S100fs and S200exr... wider wide than either the s200 or s100 (important!)... WAAAYYY longer long than either (not as important as the wide angle-ness, but nice)... no more proprietary batteries... bigger LCD, return of the fold out LCD (that apparently got removed from the S200EXR), HD video + stereo, and of course, the one thing I absolutely WILL NOT buy a camera without... ye olde hotshoe. (I guess I can live without TTL flash metering... sigh. Can't have everything.)

So now, my questions... addressed to anybody who maybe has reliable info...

1) Does the HS10 have a screw mount for filters, etc. like its predecessors? (sure hope so, but it's hard to tell from the early press photos)

2) Since the S100fs/S200exr didn't have a specialized TTL-capable hotshoe, I'm assuming the HS10 don't either, right? Assuming so, how does the HS10 get the Right Exposure if I'm just using some plain vanilla off-the-shelf flash? Or does it?

3) Does the HS10 have a fly-by-wire manual focus ring like the S100/S200?

4) imaging-resource.com sez:

The Fuji HS10 has a two-step aperture, offering either F2.8 or F11.0 at wide angle, and either F5.6 or F11 at telephoto.

What the bleep is THAT all about?? Can I REALLY not set aperture to middle-of-range values on the HS10???

P.S. I'm definitely still gonna buy one of these babies ASAP regardless of the answers to the above questions. Can't resist. In fact, GIMME ONE RIGHT NOW!

12:14 pm - Friday, March 5, 2010

#30 ronbaby

By the way, in answer to marco, who posted earlier about the Canon Powershot SX20is and the Pansonic Lumic DMC-FZ35, lemme just say that I looked at maybe buying one or the other of those too, in detail and for a long time. I ruled out the FZ35 easily however... no hotshoe and not even a PC sync connector. Geeeez! (Of course if you are 100% SURE that you will NEVER want to take a picture indoors, then go for it. Be my guest.)

The Powershot SX20is was much harder to walk away from. It's got a hotshoe and lots of other really nice features (and excellent reviews), but... The deal-breaker on the SX20is for me is that there's no _solid_ way to mount either filters or additional teleconverters onto the thing. Sure, you can get this third-party aftermarket add-on thingy called a "lensmate", and then that allows you to add filters (but not teleconverters or wide-angle lenses), however I wouldn't bet on that being a "solid" way to attach a filter, because there just plain ain't no threads on the front of the SX20 lens. So obviously, you just have to sort-of smush the lensmate thingy onto the end of the lens, and then just hope that it's as tight as a virgin.

The bottom line seems to be that EVERY other name-brand camera vendor with a bridge camera in the game seems to be scared about their bridges canabalizing their low-end DSLRs, so they all hobble their bridges in one way or another (e.g. no hotshoe, no filter threads) as a way to force "serious" folks to upscale to one of their DSLR offerings (for MUCH more $$$$'s). What I read however (and what seem to be bourne out on their web site) is that FUJI just plain has no DSLR offering, so they can create and sell really capable bridge cameras without feeling the need to hobble them. Thus, FUJI offers one of the few bridges with a hotshoe, *and* FUJI seem to be the one and only brand where you can get bridge cameras (e.g. S9000/S9000/S100/S200 and now HS10) that have actual good-old-fashioned filter threads on the end of their lenses. (On the lensmate web site there's some nice before/after shots with & without a UV filter... and those are compelling enough to sell _anybody_ on the frequent importance of a UV filter. Polerizers are nice too, of course.)

P.S. Is it just me, or has it struck anybody else that this new HS10 model may perhaps be the single best PHOTOJOURNALISM still-camera ever made.. I mean since the beginning of time? I mean seriously, if there's action on front of you and you have to stop to change a lens, you already missed the shot. But this has the longest zoom range of any camera I've ever even heard of... and its all packed into one lens that you never need to swap in or out. And of course, there's the hotshoe... critical for that indoor press conference where the senator if resigning cuz he's been fiddling little boys. Seriously, I don't see how any serious photojournalist could do any better than this camera.

P.P.S. No, I'm not a paid stooge on the FUJI payroll. I'm just a guy in Roseville, California who actually likes this new camera model and who actually studied photography, seriously, once upon a time... back when dinosors ruled the earth... and when Real Men used a Graflex Speed Graphic. (Look it up.)

1:00 pm - Friday, March 5, 2010

#31 Doerr

@ronbaby, the answer how photo journalists use to handle the situations you describe:
Carry two or more bodies with different lenses around.

1:18 pm - Friday, March 5, 2010

#32 Parth

What can we really expect from a camera which we are seeing just on a mere website.It hasn't been released yet.Motion Remover thing is very attractive but what actual photo quality do we get.30X zoom,will it give the same sharpness as 1X does?

5:09 pm - Wednesday, March 10, 2010

#33 John . Blaxland

AS an old pro with over 40 in the trade and looking at the numbers for this thing, all I can say is "I want one now!" More than likely there will a bit of distortion on 24mm, there will be a few shortfalls at 720mm and prolly a bit of chromatic aberration in different light conditions, but ballance that with the broad scope for creativity added with the smart little algorithms . . . . Brilliant semi pro happy snapper ! Can't wait to see some serious reviews

2:58 am - Thursday, March 11, 2010

#34 Baz

Lets hope they cured those darn CA's

6:13 am - Thursday, March 11, 2010

#35 ugk

Nikon D5000 + Tamron 18-270
I would agree if you had said the Nikkor 18-270 with Nikon D5000 may give better NOTICEABLE (i mean significant improvement and not marginal) images than bridge camera. The particular Tamron you mention im not sure if that is the same type of budget Tamron lens they sell here in the UK. Maybe there is 2 varieties.
The funny part is that the Nikkor VR zoom lens is well over double the price of the budget Tamron and Sigma lenses. I.e the lens by itself is over £450 in the UK. Add the cost of a DSLR body and it becomes so much more expensive (and bulky) than a bridge camera.
I disagree with the Tamron budget lens and Sigma lens giving much better images. Infact the majority of photos taken with budget zoom lenses on a DSLR actually very disappointing considering that DSLR is supposed to be much better than point and shoot (once again i emphasise much better because marginal improvement is pointless. If i am going to buy a DSLR system it bloody well be miles better than a bridge camera).

4:48 pm - Thursday, March 25, 2010

#36 ugk

critical for that indoor press conference where the senator if resigning cuz he's been fiddling little boys. Seriously, I don't see how any serious photojournalist could do any better than this camera.

4:58 pm - Thursday, March 25, 2010

#37 New York liposuctions

I'm not sure about the motion remover. It just means the hs10 takes a number of shots (I believe 5) in sequence and then remove, the moved object. What will happen if? the object doesn't move quick enough. That'll mean the software can't remove the moving object completely, but just removes some parts of it.

6:39 am - Saturday, March 27, 2010

#38 kunjmann

has any body started using HS10 yet? It is for $500 in the US but across Indian customs it settles for $100 more. This is disappointing but still HS10 is worth of it, I guess.

12:58 pm - Friday, April 2, 2010

#39 Jan

Got a HS10 today. I took it out and shot about 300 photos with it. I am so disappointed with it, it is going back tomorrow. High noise level from iso 200 up. Focusing a problem at full tilt must use manual focus. Out of the 300 photos not one that you can say wow. Tripod and self timer did not help, maybe a dud one? I also own a s200EXR which is brilliant compared to the HS10

7:04 pm - Saturday, April 3, 2010

#40 kunjmann

that's really sad, especially because this has been an awaited camera and much publicized. how's the video and low light performance?

8:09 pm - Saturday, April 3, 2010

#41 Jan

I guess the low price should have been a warning, Although I must say the build quality is good and it has some brilliant features and my decision was made on this and the S200EXR's performance I never tried the video feature as I am not into video, but I suppose with focusing it would be the same problem. The viewfinder also seems very small and really useless, I had to make use of the LCD which is very good. I switched of the auto EVF/LCD feature as that was very annoying and did not really work well. Auto white balance did not work very well on photos taken inside. I took several RAW pictures but were unable to convert it with CS2 or Paint shop Pro X. Maybe I just got a dud one but I am not prepared to take the chance and will rather return it while I can.

2:13 am - Sunday, April 4, 2010

#42 kunjmann

Jan, you might be correct about the price but even that is not applicable for me because it sells for $600 in India. Tell me one more thing, do we have remote feature with HS10?

I too am interested in it because of some of new features but after reading your comments, I think I should rather put the purchase on hold. I do not like power zoom and I am especially interested in the manual twist-barrel lens in HS10. Do you know of some other prosumers with manual lens zoom, I mean, twist barrel and not power zoom?

7:00 pm - Sunday, April 4, 2010

#43 Jan

Hi Kunjmann

No it does not have remote facility at least I could not find it on the camera settings and is not supplied. It also does not have a lens hood which is strange but I gues with a range of 24mm -700mm it would be difficult to have one lens hood. I have returned mine and the supplier will try it out himself and also on another one to see if mine was faulty. I will keep you updated on that one. It seems it is only fuji that has a manual zoom with that range at the moment. Hopefully my copy was faulty because I still love the features on the HS10. You can download the user manual from the fuji site.

3:52 am - Monday, April 5, 2010

#44 kunjmann


I hope the same for you because I too am in love with those features. A remote could have helped reduce the noise to some extent in the cases when it can be used, no remote means further concerns of pixelation and noise. I am looking for another Fuji or Olympus with manual lens zoom. So where from you bought it and how much did it cost you?

11:11 am - Monday, April 5, 2010

#45 Jan

I bought my s200EXR from e-bay at a very good price from City Wide but it is not a super zoom. I will post tomorrow the outcome of the tests done by the dealer. I have seen some photos taken by someone on another forum which actually look good, so hang on.

11:33 am - Monday, April 5, 2010

#46 Doerr

Jan, it'd be nice to see sample pictures (with tripod and different ISO settings maybe) so everyone can make up his own mind about the noise.

11:36 am - Monday, April 5, 2010

#47 kunjmann

I don't think you will be satisfied with S200 EXR after having a hands on with HS10. By the way, where from you bought HS10 and in how much?

12:11 pm - Monday, April 5, 2010

#48 Jan

I bought here in South Africa from a Fuji outlet for +/- US$750.00

2:53 pm - Monday, April 5, 2010

#49 kunjmann

God, I thought it's dearer in India only. It sells in the US for $500 and in India for $600. I think I will have a better bargain than you! :-)

3:43 pm - Monday, April 5, 2010

#50 Jan

Hi Doerr

I am waiting for feedback from Fuji SA regarding the camera to find out whether it is a faulty one. As soon as they get back to me I will post some photos.

11:12 am - Tuesday, April 6, 2010

#51 Andrea

Jan - thank you for posting your complaints, and your follow up! It's hard to get here in the US (even if it is cheaper lol), so you may feel peppered with questions!

Did you like the manual zoom? I know it means you need 2 hands on the camera to zoom, which is one thing, but in addition I'm wondering if it is easy - does it stop well, does it make noise, is there a lot of movement in the zoom when you are not trying to zoom (slippage)?

Also, I'm wondering whether it takes a lot of manipulation to get to things like the panoramic shots or the image erase - do you have to scroll through 11 menus to get there?

Thanks again Jan. I hope that the camera is better than it seems from your experience! The camera I'm comparing it to is the Canon SX1is, which is the big brother to the SX20is, and has many of the same features for close to the same price ($550 US). I am not a DSLR person, I really just want a decent bridge camera that can take shots of the kids and some wildlife on hikes etc.


12:46 am - Thursday, April 8, 2010

#52 Jan



I found the HS10 to be extremely easy to use, the manual zoom is brilliant fast, smooth and silent. The menu system on Fuji is no problem very easy to use. To chance from photo to video is instant, just hit the red button on the back and off you go. You can't really compare it with the Canon's as they have much shorter zooms, the Canon feels very solid compared to the Fuji but the Fuji I think is a lot easier to work with.
I returned mine as it was found by the agents to be faulty. I will wait for the release in the USA to buy the next one as it is a lot less there.

7:06 pm - Thursday, April 8, 2010

#53 Paul O

Jan the Fiji shop Cape Town are selling them for R5299.00 and I had my first chance to feel the HS10 yesterday. It's rather heavy & bulky compared to my Panasonic FZ35, it has the feel of a DSLR. I was really looking forward to it but it's too heavy to cart around will on holiday.

10:03 pm - Thursday, April 8, 2010

#54 Andrea Lee

Well thanks Jan! I took the plunge far enough to preorder it - I think it will be out soon! I hope you get an awesome replacement asap! :D

3:05 pm - Friday, April 9, 2010

#55 Jan

Hi Paul

Thanks but I can get it overseas for around R3200.0 plus vat and tax on this side would come to under R4000.00. I have bought several cameras from this supplier and have never had any problems.

4:19 pm - Friday, April 9, 2010

#56 Jacky LEE

I took some photos with this camera. The photos are uploaded in the above link.

7:08 pm - Friday, April 9, 2010

#57 Doerr

Thanks, Jacky, these beautiful pictures give an impressive demonstration of your aesthetic judgement and photography skill.

Unfortunately we do not learn as much about the camera qualities - because they are just 800 pixels wide. In this size it is natural that every pciture appears sharp and noise-free.
How about publishing some (architecture, low-light) in full resolution?

8:31 pm - Friday, April 9, 2010

#58 Paul O

Very good price Jan, hope you enjoy your new cam.

10:30 pm - Friday, April 9, 2010

#59 Andrea

Jacky - thanks for posting those! I think they look pretty cool - lots of low light ones that I think came out pretty well. What is your overall opinion of the camera - it's capabilities and ease of use?

10:50 pm - Friday, April 9, 2010

#60 Jan

Hi Jacky- Thanks for those photos, they are very good and it is what I expected from a Fuji!

4:56 am - Saturday, April 10, 2010

#61 kunjmann


The photos are quite impressive and surprisingly have no significant noise until ISO 1600. That is really desired. Sadly but, Fuji India has said that they will make it available only in June end, say July. The wait for me is getting longer and tougher.

7:48 am - Saturday, April 10, 2010

#62 king

help!! i have one and i cant find how to do the Multi Motion Capture!!! the manual says SQUAT!!! about it! , so where do i go to set it up???? help!

8:46 am - Saturday, April 10, 2010

#63 king

Great i finaly found it my self,,, under Advanced mode then menu,,,, THANKS FUJI !!!! FIX YA FRIKIN MANUAL UP! :$

9:22 am - Saturday, April 10, 2010


Hi jacky, I agreed with Jan,thanks for those photos,just have to use your imagination to take some good photos, don,t have to buy a very expensive camera.Jacky as a profesinal photographer,how do you judge the new hs10? I,am going to buy one very soon.

11:27 am - Saturday, April 10, 2010

#65 king

replying to my last post, i manage to sort the "online" manual out and found how it was set out,,,, set out dum! but its there,, I know my Sony and Canon manual is eazey to follow... i have to say, its a ippy manual and slack on reviews from dpreviews and steves digicams, "his sites gone real crap now, the old one was better" cheers Jacky Lee for ur link, at least some one has quality pics from the HS10 :)

11:54 am - Saturday, April 10, 2010

#66 kunjmann


Thank God that it is only with the manual because then it is no big deal. I am apprehensive if Fuji does the same with the support services. People are already annoyed when, even after a formal launch, Fuji has not made HS10 available in the market past two weeks its grand welcome here in India.

12:35 pm - Saturday, April 10, 2010

#67 Jacky LEE

I was asked to upload the full size of the sample pics. Due to the large file size, I made some 100% crop. Please click the above link to have a look.

Dear Andrea, I am pretty satisfied with the noise performance at ISO100-1600. When it gets to 3200, noise is obvious and should be avoided to use in most of the time. When ISO is increased to 6400, the colour is not factually recorded and should only be used in extremely emergency situation.

6:14 pm - Saturday, April 10, 2010

#68 Jim

Hello Jacky Lee,
Thankyou very much for posting those great sample photos and other information on the HS10! It certainly gives rank amatuers like myself(who are thinking of buying a HS10)a good guide to what the camera is capable of when put in the hands of a professional!Your time and effort is appreciated by all.

12:17 am - Sunday, April 11, 2010

#69 Kumar

Dear Jacky Lee,

The photos were really great and that really inspired me to go for HS10. Please inform a little more about the tilting screen. Does it tilt both up and down and is it really better than the swivelling one?

With Regards,


7:45 am - Sunday, April 11, 2010

#70 kunjmann

Hi Kumar,

I think that the tilting screen has its own advantages over a swiveling one. For example, a tilting screen keeps the camera compact and is under not as much risk of getting damaged by moving object from sideways. Imagine you are on a holiday and seated by a window in a bus and the branches of the trees hit the popped-out screen. But, the tilting screen limits its use especially if, the angle is less than say 180 degree or so. Finally, it is a matter of personal choice.

7:59 am - Sunday, April 11, 2010

#71 king

Jacky Lee,, hi, hay every shot i do at long distances full zoom,(day time) why dose the photos always look like its done with a digital zoom quality, which look crap and not in Optical??? do u have this problem?

8:54 am - Sunday, April 11, 2010

#72 Andrea

King - work your f-stop. A larger number will give you a deeper depth of field, which should sharpen your images.

1:34 pm - Sunday, April 11, 2010

#73 Jacky LEE

The screen could be flipped up and down.

The camera offers optical zoom to 720mm. I guess you have set a high ISO (e.g. ISO1600 or above) when the focal length is increased to 720mm, which may result in losing fine details and thus giving you the feeling of digital zoom. Try to set ISO100 and use tripod if necessary for having a clear shot at 720mm.

7:01 pm - Sunday, April 11, 2010

#74 Jacky LEE

You may wish to see my sample photos taken at ISO100 and 720mm


7:06 pm - Sunday, April 11, 2010

#75 wf

Hi all!!

The HS10 is a must buy?

7:45 pm - Sunday, April 11, 2010

#76 king

cheers ill try that, idfit works ill be much happier, its just soooOOOOOOO bugging me i dident get a professional shot! :)

6:44 am - Monday, April 12, 2010

#77 king

Jacky LEE
cheers ill try that too ( copy and pasted the info in a note pad to keep info )!! thanks all for ya help, its a bit of weight of my shoulders now,,,, till the weekend Telephoto trails begin! "derr dern, derr, dern" <--- Jaws Theme !!!

6:49 am - Monday, April 12, 2010

#78 tony

Can this camera lock the focus at the start of movie recording? I am currently using Fuji s6500fd and I noticed that taking videos of fireworks at night is a bit of a challenge as the camera continuously tries to focus throughout the movie recording. I wish there was some option to lock the focus at the start of movie recording so that it won't try to refocus again during movie recording.

5:18 am - Friday, April 16, 2010

#79 king

Im sure it can, i for got when i did that and ballon night i for got all about the manual focus! on my canon sx1 IS,, now the HS10 has manual focus, just set it up at the zoom but strongly prefer that you dont touch zoom and set the manual focus "useing the tripod!" then start to video at wide angel is the best :)

10:47 am - Friday, April 16, 2010

#80 king

also you can try it in "Shoot Only" to get focus but manually is best,, also the video on the HS10 is very very poor! useing full Zoom, my Canon SX1 IS dose a perfect job at full Zoom best at wide angel to hafe Zoom not full zoom on the HS10, and i thought this was a great camera, nice photos tho,, :O

3:54 am - Saturday, April 17, 2010

#81 ary fernando de noronha


4:31 am - Sunday, April 18, 2010

#82 Profiler

The motion remover and multi motion capture do not work. Any similar experience

4:41 am - Sunday, April 18, 2010

#83 Les Burgess

I have a Sony DSC-HX1 superzoom (20x) (550 AUS dolars in January, 2010) and this was apparently the trendsetter for many features that the Fuji has. The Sony video is excellent with auto focus active when zooming. Myself and other owners have found that using the lowest aperture number, regardless of zoom position, gives the sharpest shots. Ido not see any real depth of field changes with the aperture settings. The Sony camera is relatively compact and light (under 1kg) - ideal for travelling.

The features of the Sony and Fuji are marvellous, useful and fun! - but obviously for the best shots you will need far better lenses!

I think the best comparison pictures would be shots of the moon to show clarity, noise, zoom and colour etc.

Regards, Les.

10:09 am - Tuesday, April 20, 2010

#84 graeme

thankyou Jackie Lee for your photo gallery.

I find this camera very attractive, but it all hinges on one thing for me. I wear spectacles to correct for astigmatism, therefore I must be able to see thru the viewfinder without obstacle (i.e. must be able to get my eye close enough to not get a cropped view). Has anyone tried this while wearing their specs? Does the EVF have diopter adjustment?

Another thought that comes is whether we can zoom while taking a video, and if so, whether the movement of the hand on the lens is picked up by the stereo microphones?

Keeping my fingers crossed ....

8:05 am - Thursday, April 22, 2010

#85 Kumar

hi graeme

Yes, HS10 does have diopter adjustment, but the EVF for its small size is relatively useless, especially for persons like you and me who wear spectacles.
You can also zoom while taking video and as manual zooming is reasonably quiet, I do not think that any noise will creep into your video.

with regards

11:12 am - Thursday, April 22, 2010

#86 Andrea

Graeme - I wear glasses for astig too - and nearsighted, so they are not small lenses - and have no prob using the viewfinder. I find I use the whopping 3" lcd more, it is easier, but I DO use the EVF w/out issue. Havn't tried movies yet! It's a beauty, I'll tell you! The only issue I'm having is that as a real amateur, it's hard to get low light pics indoors (think kids doing Shakespeare) so far, though I'm still playing around with it. I have 3 weeks till production day, hopefully I figure it out! Cheers, Andy

11:26 am - Thursday, April 22, 2010

#87 king

Ok ppls!!! the Fuji HS10 is a dud make, sure its got nice stuff and nice photos, but if you herd the bad stuff about them , well is TRUE!, i had one and found the Lens barrel stiff but work it out alittle but still grips, and video at full zoom, MAN! you may as well watch a school of jelly fish making the Love on prom night! very very bad! and slow jpeg, by the time you take 2 photos it take a fraction over 2 seconds and that too slow, there are more boobs but based on those 3 major ones i have returned the camera back, and whent and got a Canon EOS 550D with Twin Lens Kit, dont get me wrong on fuji HS10, its a great camera and what it has, but the build production it faulty, poo fuji,,, but will keep my eyes open for the next one, hopefully not cannibalized HS10 parts to make new model!, now i know why no camera reviews where around, only what the camera can do :(

12:20 pm - Thursday, April 22, 2010

#88 graeme

thanks Kumar and Andrea, now I will dig deeper now.

@king, could it be that your unit is perhaps faulty in some way? I recall earlier in this thread someone had to return their camera, which was subsequently found to be faulty.

3:06 pm - Thursday, April 22, 2010

#89 John . Blaxland

Sounds very much like king has camera skills that match his/her literacy skills perfectly

3:28 pm - Thursday, April 22, 2010

#90 king


Well there has been quite a few sent back when i was serching around, hope your right, it was faulty or the whole batch,,, but still if you take next photo it takes just over 2 secs and the barrel SUPER WOBBLE at full zoom is realy realy bad,, among other things,, but i took it back not mucking around with a replacement, i just got my money back and when for the Canon 550D amazing camera too! :)

8:22 pm - Thursday, April 22, 2010

#91 king

John . Blaxland

ahahhhhaha where not all perfect in this world aye!! :) and im not dissin the camera, just the Boob of it :) (no the camera dosent have a real Boob :)

8:25 pm - Thursday, April 22, 2010

#92 Nancy

I was waiting to test the HR10, but when I downloaded the images I was very disappointed. I'm waiting to go back and test again as I didn't check to see which setting they had the sample on. Also, it is a slow camera, like most p&s cameras, there is a delay. Now I am looking at the Pentax Kx which is much better, although only 300mm. I'd rather have less magnification, then lower quality images. But, as I said, I'm going to try it one more time before I give up on it.

8:55 am - Sunday, April 25, 2010

#93 graeme


take a look thru these comments before you get discouraged: http://www.photographyblog.com/reviews/fujifilm_finepix_hs10_review/comments/

also, it seems that in the Shooting Mode Menu you can enable High Speed Shooting which is off by default, and reduces the focusing time. All such details can be found in the official manual, downloadable here: http://www.fujifilm.com/support/digital_cameras/manuals/pdf/index/s/finepix_hs10_manual_01.pdf

10:11 am - Sunday, April 25, 2010

#94 graeme


I mean you to look at the recent comments in the link I gave before ....

10:43 am - Sunday, April 25, 2010

#95 Nancy

Thank you, I also have found some threads on another site which got me very much more curious about taking another look and setting the camera myself. I found the threads on :


Problem is, it's not so easy to find a camera to test before buying, and here in Sydney it's not so easy to return after purchase. So I want to test before purchase.

I am deciding between this Fuji or the Pentax kx with their 55-300.

I'm going on an African safari in a few months and want a good camera without dragging tons of equipment.

But I will definitely look at your comments and also at the instructions so when I go back to try again I have the correct information to test. These forums are great!


4:39 pm - Sunday, April 25, 2010

#96 Gail

I preordered the HS10 before I read any real reviews! The super-zoom was what sold me on it! We've had constant spring breezes which has made testing it a real challenge! Just to let you know I am a loyal fuji brand user, this is my third camera. There is one problem with mine; high battery use. I used 12 batteries to shoot less than 450 shots! I called fuji and they recommended using rechargeable batteries. I haven't read any reviews to see if this is a common problem, I shoot jpeg not raw! We'll see how the new batteries work. I'm going to the UK and don't want to take a battery charger along or three dozen AAs.

3:55 pm - Tuesday, April 27, 2010

#97 graeme

Hi Gail,

could it be that you have enabled continuous autofocus? they say that reduces battery life.

4:10 pm - Tuesday, April 27, 2010

#98 Gail

Thank you graeme, I did have it on continuous shooting. gail

5:44 pm - Tuesday, April 27, 2010

#99 Andrea

Gail - I have also not been very impressed w/my battery usage, I got enloop rechargeables and they typically were working for about 40-100 pix, depending on whether I was using a lot of evf/lcd, etc. I admit I had the continuous autofocus on, which, now off, is hard for me to scroll through and turn on for those times I need it - fast shooting on the field etc. It's a major trade off, but true of ALL p&s cameras.

8:44 pm - Tuesday, April 27, 2010

#100 Nancy

I spoke to a technician at Fuji about the 'smearing' which is what I was really concerned about. He said they have heard about this, but do not yet know why it is happening.

I can't see myself buying a camera that is so questionable and generally unreliable for all the combined applications which I am buying it for in the first place.

Someone should tell these camera companies that it's not worth their reputation to put out products with tons of gimmicks that just don't work well.

6:22 am - Wednesday, April 28, 2010