Fujifilm Retires Three Films

Zoltan Arva-Toth | Film | March 11, 2010 | 8 Comments |

Fujifilm Professional has announced the withdrawal of three of its films, including Neopan 400 120, Superia Reala 35mm, and Pro 160S 35mm. The remaining films in the Pro 160S range are to be re-branded as Pro 160NS. The film itself remains unaltered. Fujiflm blames the discontinuance of the products on low sales volumes and, in the case of Neopan 400 (pictured), environmental concerns over one of the raw materials used in its production.

Fujifilm Press Release

Fujifilm announces streamlining of film range

Fujifilm Professional has announced the withdrawal of three of its films. The affected products are Neopan 400 120, Superia Reala 35mm, and Pro 160S 35mm.

The remaining films in the Pro 160S range are to be re-branded as Pro 160NS, to fall in line with a global name change. The film itself remains unaltered.

Fujifilm’s Senior Product Manager for Professional Film, Russ Gunn, explained the move to halt production: “It is never good news to announce product discontinuations but unfortunately we have had to sacrifice some of our slower selling films to enable us to continue to produce and market our more popular formats. We have stocks of each of these films in storage and, depending on demand, there should be sufficient quantities to last for another six to eight months.”

Gunn continued: “In the case of Neopan 400 120 our hand has been forced by environmental concerns over one of the raw materials used in its production.”

In further product development news, from early Summer 2010 Fujifilm’s ranges of 5"x4” and 10"x8” films will be packed as 20 sheet boxes instead of the current 10 sheet packs.

The full range of Fujifilm Professional’s film stock is available to buy online via http://www.fujilab.co.uk - for further details on the range visit, http://www.fujifilm.co.uk/professional

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#1 acekard ds

Its FUJIFILM unit makes color photographic films and papers, digital cameras, photofinishing equipment and chemicals. It leads the film market in Japan and has hammered away at rival Eastman Kodak's lead in the US.

1:28 pm - Thursday, March 11, 2010

#2 Federico

There's no link to the official press release.

5:04 pm - Thursday, March 11, 2010

#3 Zoltan Arva-Toth

The official press release is included in its entirety, under the heading, "Fujifilm Press Release".

5:26 pm - Thursday, March 11, 2010

#4 Trash Star

To your knowledge, has Fujifilm released the press release quoted above either through their own PR network, or elsewhere?

11:03 pm - Thursday, March 11, 2010

#5 Zoltan Arva-Toth

This press release was issued by Fujifilm UK and distributed to the media through the usual channel.

Do you think we'd say "Fujifilm Press Release" if it wasn't?

8:36 am - Friday, March 12, 2010

#6 Edullinen Silmäleikkaus

The popularity of certain films can be very regional, even localized. Professional photographers go with what they know and get on with the business. Students especially, but also hobby photographers are more swayed by trend, and magazine articles.

8:50 pm - Saturday, November 13, 2010

#7 Walter A.

So sad to see the Neopan 400 120 go. I work summers for a cleveland roofing company to help pay the bills, but photography is my real passion. I'm still just an amatuer photographer,so maybe I just need to get out there and explore the options. That film was as reliable as the day is long, though. I could use that stuff for any of my black and white work. So versatile. (with b&w shots) I still have yet to find a suitable substitution.

9:28 pm - Wednesday, January 12, 2011

#8 r4 ds

I know with digital cameras and digital photography being the norm these days, I am not surprised that even Fuji is retiring some of their films. But I can't help buy think that there are still a lot of people out there that use regular cameras (read older generation) and disposable cameras.

2:30 pm - Monday, April 18, 2011