Fujifilm to Discontinue Fujicolor Pro 800Z

Zoltan Arva-Toth | Film | July 10, 2009 | 4 Comments |

The production of Fujicolor Pro 800Z will cease as of September 2009. Fujifilm’s Product Manager for Professional Film, Russ Gunn, explained the decision: “We have decided to remove all formats of Pro 800Z from our range due to low sales volume. By streamlining our selection of Professional film we can ensure our strong selling lines are protected.”

Fujifilm Press Release

Fujifilm streamlines film range

Fujifilm Professional is to discontinue one of its slower moving lines of film, from September 2009 production of Fujicolor Pro 800Z will cease. The company has a limited supply of the film in stock, enough to satisfy demand until approximatively November 2009.

Fujifilm’s Product Manager for Professional Film, Russ Gunn, explained the decision: “We have decided to remove all formats of Pro 800Z from our range due to low sales volume. By streamlining our selection of Professional film we can ensure our strong selling lines are protected.”

Gunn continued: “Sales of our colour negative and transparency films are doing very well and there has also been a recent upturn in sales of our instant films. We will continue to support photographers who appreciate the quality and flexibility of real film with a range of marketing activities including the Fujifilm Distinctions Awards, the Fujifilm Student Awards and our online resource for film users, Choose-film.com.”

For further details on the Fujifilm range of Professional film visit,
http://www.fujifilm.co.uk/professional

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4 Comments so far | Post a comment

#1 Model Republic

Nooooooooo! I love the contrast of this film and will be buying a few boxes now while the getting is good.

4:36 pm - Friday, July 10, 2009

#2 bhop73

AAAGGHH!!! That sucks!

6:14 pm - Friday, July 10, 2009

#3 Barrett

Okay, guys, let's get a few things straight: this announcement appears to concern availability of Pro 800Z in the United Kingdom. I got on the phone with Fujifilm USA about fifteen minutes ago, and, according to them, there are NO announcements regarding the pulling of any film line, pro or amateur, at this time, for the US market.

On my end of the Pond, this is good news; for you guys on the other side, I'll lift a pint in sympathy, and hope that Fuji at least keeps their Press films in the pipeline for y'all.

6:56 pm - Friday, July 10, 2009

#4 Disgusted

This should be a crime.. this is the only usable film to properly handle concerts. I was upset when Kodak stopped the 800 Supra but this literally leaves NOTHING else suitable to push to 1600 and get good concert shots.

10:33 pm - Tuesday, July 14, 2009