Fujifilm to Launch Mirror-less Camera

October 6, 2011 | Mark Goldstein | Compact System Camera | 10 Comments | |
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Fujifilm are set to enter the compact system camera market in the Spring of 2012. According to reports from attendees at an X10 press event in Japan, a prototype of a new mirror-less Fujifilm X camera will be shown at CES 2012 in January, ahead of a full launch later in the Spring. Optimum image quality is the intended aim, as “The clear objective in the development of lenses, sensor and processor technology (is) to achieve the highest image quality.”, according to a translated press release from the German website Photoscala. The new camera follows hard on the successful heels of the incredibly popular X100 (pictured).

Fuijfilm are also planning to release the XS-1 superzoom camera, which has a 2/3” EXR CMOS sensor and a 26x zoom lens, with a mockup on display at the aforementioned press event in Tokyo.

UPDATE: Mr Komori from Fujifilm Japan gave an overview yesterday of the future X series roadmap. It has been confirmed that Fujifilm will announce an interchangeable ‘mirrorless’ system camera. It will be launched in the UK in the first half of 2012. Specification, launch date and pricing are to be confirmed.

Fujifilm will seek to create another new market segment with the introduction of a truly high end bridge camera, the X-S1, which will feature a 2/3” X series sensor and a new high resolution, 26X zoom lens. The X-S1 will be launched in the UK in early 2012. Precise specification, launch date and pricing will be confirmed shortly.

Finally, the price of the recently announced Fujifilm X10 will be £529 in the UK.

Your Comments

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#1 Stella

I would have so much fun with this little camera!

7:10 pm - Wednesday, October 5, 2011

#2 Alexandru Stoian

Too bad I'm already committed to the micro 4/3ds. If anyone can make a great CSC it's Fujifilm.

9:43 pm - Wednesday, October 5, 2011

#3 Fujifilm Lover


11:49 pm - Wednesday, October 5, 2011

#4 Roberto Farren | Wedding photographer Boston

wow nice bit of kit. I have been toying with the idea of picking up something smaller than the slr, maybe this is it!

2:54 am - Thursday, October 6, 2011

#5 Dave

to hits and a miss, that XS-1 has got to be one of the ugliest cameras, looks like bloated DSLR wanabe.

3:14 pm - Thursday, October 6, 2011

#6 Warren Lyons

If Fuji makes this high end bridge camera with a 2/3 sensor and a high resolution 26x zoom lens, they might have a real winner on their hands. Current bridge camera users like myself would be glad to put up with a higher price, larger physical size, and a little less telephoto reach for a signifigantly higher image quality, while at the same time, DSLR and compact systems users would be happy to give up a little IQ in return the the convenience and reduced cost of not needing a separate camera body and a bag full of lenses. Might even make a good back up camera for professional use

4:04 pm - Thursday, October 6, 2011

#7 Amir Haq

Im looking forward to this camera :)

7:24 am - Monday, December 12, 2011

#8 VisualSparkle.com

i think mirrorless cameras will be the way forward. Ive just checked out a Sony and definitely a learning curve.

8:12 pm - Wednesday, June 26, 2013

#9 Aiden

Love my x-series cameras! Can't wait to replace my heavy DSLRs with mirrorlesses for really long wedding days... Getting there.

2:36 am - Tuesday, July 8, 2014

#10 Matt Gallagher

Best is Nikn Coolpicx but fuji film aint bad

10:31 pm - Friday, December 12, 2014