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Fujifilm has launched its UK social channels, including an innovative new Facebook page. The company has developed an online presence across Twitter, Google+ and Tumblr. At the heart of the offering is a Facebook page featuring apps with magazine style content alongside a timeline on the Wall, highlighting the history of the brand from its inception in the 1930s to the present day. The platforms will be monitored closely, allowing Fujifilm to respond to users quickly and effectively, the company claims.
Fujifilm Press Release
Fujifilm UK reveals new Facebook timeline alongside other social & digital platforms
31st May 2012, London, UK: Fujifilm today announces the launch of its UK social and digital channels, including an innovative new Facebook page. The company has developed an online presence across Twitter, Google+ and Tumblr. At the heart of the offering, is a Facebook page featuring apps with magazine style content alongside a timeline on the Wall, highlighting the history of the brand from its inception in the 1930s to the present day.
The Facebook page’s headline app is Through My Eyes, a showcase area of images taken by professional and semi-professional photographers using Fujifilm’s X-Series range. The app currently features a striking series of images taken by British photographers Dean Chalkley, David Cleland, Andy Fallon and Justin Leighton. A second app, The Summer Story competition, launching in June 2012, will be an opportunity for users to show off their best summer photography. The competition, which will run until the end of August, is designed to utilise all the interactive elements of Facebook; with users able to share and like their favourite pictures. The shortlist will be voted for by Facebook users, with the winning images judged by Fujifilm.
Fujifilm is also one of the first consumer electronics brands to add a full company timeline to its Facebook Wall. This highlights significant launches and events in Fujifilm’s development; right back to the company’s founding in 1934 and provides a great resource for Fujifilm fans, keen to discover more about the company’s history. The early years are dominated by advancements in film technology; 1936 saw both the release of roll film and the launch of Fujifilm’s first printing plates and photographic paper. Camera enthusiasts will be able to track the company’s progression, from the introduction of the first ever Fujifilm camera, the Fujica Six in 1948, right through to the launch of its ground-breaking X series range, with the X100, in 2011.
Followers can also discover some of Fujifilm’s more surprising milestones. For instance, in 1970 Fujifilm began to make the yeast filters that are used prior to filling cans and bottles with beer. Fujifilm’s filter technology, which evolved from opening microscopic holes in photo film, stabilised the quality of canned and bottled beer so people can now enjoy non-pasteurised draft beer at home.
Fujifilm already has a vibrant online community on its MyFinePix website which encourages users to share images but it wanted to extend its reach beyond existing Fujifilm users. The Facebook Wall will highlight some of the best images from MyFinePix and encourage further comment and discussion about the photographs from a wider audience. By launching the Facebook page Fujifilm aims to engage with the huge community of Fujifilm consumers in the UK who are on Facebook, as well as those who have an interest in the brand or photography in general.
In addition to Facebook, Fujifilm also now has a presence on Twitter, Tumblr and Google+. These channels will provide Fujifilm consumers with further opportunities to interact directly with Fujifilm. The platforms will be monitored closely, allowing Fujifilm to respond to users quickly and effectively. The Twitter account @Fujifilm_UK has already attracted over 2,000 followers, and like Facebook it provides followers with photographic tips, encouraging conversations and exchanging advice between Fujifilm users. Emerging blogging platform, Tumblr will be used to profile the best images featured on Facebook, allowing Fujifilm to engage with the platform’s creative and dynamic community. Finally, the presence on Google+, which has a large following from the professional photographic community, will allow more experienced photographers to engage with the Fujifilm brand and one another.
Please see below for links to MyFinePix and all of Fujifilm’s social and digital channels: