Fujifilm X10

September 1, 2011 | Zoltan Arva-Toth | Digital Compact Cameras | 18 Comments | |
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The Fujifilm X10 is a 12-megapixel compact with manual controls, a larger-than-average, 2/3” type EXR CMOS sensor, a 28-112mm (eq.) f/2.0-2.8 lens and a newly developed Optical Image Stabilisation mechanism. Resurrecting the 2/3” sensor size that was commonly found in bridge cameras until the middle of the past decade, the Fujfilm X10 features a sensitivity range of ISO 100 to ISO 5000, expandable to ISO 12800 at reduced resolution. The new sensor also offers all the usual EXR shooting modes that allow the user to give priority to signal-to-noise ratio, dynamic range or resolution depending on the individual requirements of each shot. The newly developed 4x manual zoom lens comprises 11 elements (including 3 aspherical and 2 extra-low-dispersion elements) in 9 groups and benefits from a Super Electron Beam Coating that is claimed to reduce flare and ghosts. The maximum aperture is f/2 at the wide end of the zoom range and f/2.8 at full telephoto, while the available minimum aperture is f11 throughout. Raw image capture, a full range of manual controls, 4 different auto bracketing functions, 8 film simulation modes, a 360° Motion Panorama mode, electronic level gauge and 1080p Full HD video recording round off the features list. The Fuji X10 also boasts a hot-shoe, an integrated manual pop-up flash, an optical viewfinder and a 2.8” rear monitor with a resolution of 460,000 dots.

The Fujifilm X10 will be available in early November 2011, with pricing to be confirmed.

Fujifilm Press Release


FUJIFILM X10 Features a 2/3” EXR CMOS Sensor with a Maximum F2.0 Aperture and 4x Manual Zoom

Valhalla, N.Y., September 1, 2011 – FUJIFILM North America Corporation today announced the all new premium compact FUJIFILM X10 digital camera, featuring a new larger 2/3” 12 megapixel EXR CMOS sensor and a bright, high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm)2 with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.

The sleek X10 is a sophisticated compact digital camera that follows in the footsteps of the multi-award winning FUJIFILM X100, and it now combines a trim and refined blackout design, an easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a wide 20° field of view for exceptional image composition.

The X10’s stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.

“Fujifilm is dedicated to elevating the art of digital photography, and the X10 premium compact underscores that commitment by offering first-class image quality, beautiful styling and the innovative technology that exceeds consumers’ expectations,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation.

“The X10’s thoughtfully laid out design, large EXR CMOS sensor, bright lens and manual zoom make it an outstanding choice when image quality simply cannot be compromised.”

Exceptional Image Quality
The X10 features a newly-developed, larger 2/3” 12 megapixel EXR CMOS sensor that combines Fujifilm’s proprietary EXR technology with CMOS technology to provide bright, sharp images in all shooting conditions. The intelligent EXR CMOS sensor automatically selects the optimum shooting mode from a total of 99 different variations to capture every type of scene perfectly, even in the most difficult photography situations.

The X10’s EXR CMOS sensor selects the optimum shooting mode for any lighting situation:
SN (Signal to Noise) High Sensitivity and Low Noise – produces clear and sharp high-sensitivity images while keeping noise levels low, which is ideal for capturing night scenes or indoor situations with poor lighting.
DR (Dynamic Range) Wide Dynamic Range – delivers an increased dynamic range (up to 1600%) to deliver rich gradations and detail in both shadows and highlights.
HR (High Resolution) – takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.

The X10’s fast EXR processor also delivers high-speed continuous shooting – up to 7 frames per second – at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

Bright Optical System
The X10 features a newly-developed high-definition FUJINON 4x manual zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) that achieves superb image clarity from edge to edge. By treating all of the lens elements with the multilayer Super EBC, the X10 expertly reduces ghosting and lens flare and delivers an impeccably sharp image.

The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. Together with its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.

In its spacious glass optical viewfinder, the X10 uses an arrangement of 3 aspherical lenses plus a special 2 glass prism configuration to give the photographer a composition experience that is marked by superior brightness and superb field of view with its extra wide 20° viewing angle.

X10 Premium Shooting Experience
In less than one second, photographers can be ready to shoot in almost any situation thanks to the X10’s power switch that has been aptly integrated into the manual zoom barrel. This smart and simple design feature allows faster photography response times and helps to avoid missed photo opportunities.

Once ready to shoot, the X10’s all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and easily, and its remarkably quick shutter-release lag time of approximately 0.01 seconds lets you capture even the most momentary of photography scenarios.

The X10 also features a newly developed Optical Image Stabilization mechanism that all but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing thanks to the fast CMOS capabilities and the advanced EXR Processor system.

The X10’s lens is capable of taking super-macro shots as close up as 1cm, and combined with its 7-blade aperture, the X10 generates a stunning soft-focus “bokeh” effect that makes it the ideal choice for shooting perfect portraits.

The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.

X10 Key Features:
4x manual optical zoom featuring Fujifilm’s new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
High-contrast and wide viewing-angle 2.8” 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
Best-in-class3 1080p Full HD movie recording capabilities
Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
Manual pop-up flash with a range of 7 meters (approximately 23 feet)
Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
Motion Panorama 360° for seamless 360-degree panoramic shooting

Premium Accessories
To perfectly complement the look and first-class feel of the X10 camera body, the following premium accessories will be available:
Case – a retro-style “quick shot” case with matching strap made from luxurious leather (LC-X10)
Lens Hood – precision milled from metal, the lens hood with adapter ring is also compatible with commercially sold 52mm filters and lens caps (LH-X10)
TTL Flash – Fujifilm External Automatic Flashes EF-20 (Guide Number:20) and EF-42 (Guide Number:42) are compatible with the X10

The X10 will be available in early November 2011.

1 High quality FUJINON lenses are used widely in the broadcasting industry worldwide. For more
information please visit: http://www.fujifilm.com/products/digital_cameras/fujinon/
2 35mm equivalent
3 Digital cameras equipped with a 2/3” image sensor

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18 Comments | Newest Oldest First | Post a Comment

#1 danaceb

2/3" sensor shows that Fujifilm is back on track where they derailed after the F200EXR. If it lives up to its superlative specs, This thing will be brilliant. 1/2.33" sensors have no place in anything over $300usd.

If it is a backlit cmos, this thing could actually match the larger stodgy old 12mp 4/3rd sensor that should have died off two generations ago in IQ.

8:27 am - Thursday, September 1, 2011

#2 Mark Gower

Will keep an eye out for this camera when its out. I will use this as my everyday general camera. As danaceb commented above the 2/3" sensor is a step in the right direction for Fujifilm.


10:41 am - Thursday, September 1, 2011

#3 wyoming

that seems to be the camera i was waiting for.
maybe the viewfinder is useless and the retro stilyng is a bit too "marketing" but all in all it is a really interesting camera.
today is full of those stupid 1/2,33 camera with 10000 mega billion pixels that the pics quality seems to be no more important.

i like compact cameras like the s95, the old fuji f200, the samsung ex1... but we need even something wich is a step forward and this x10 seems to be the answer.
it's a much better camera than the x100 in my opinion but it shouldn't cost more than a samsung x100.

1:54 pm - Thursday, September 1, 2011

#4 Simon

The minimum of 1/1000 sec shutter speed at f/2 will be a serious flaw for me. Outdoor portrait work on a fine day or anything where a shallow depth of field is required may prove very tricky indeed...

9:31 am - Friday, September 2, 2011

#5 Mad Hungarian

A legend is in the making. Made in Japan quality will teach others the much needed lesson. Welcome back Fuji to the top.

2:20 pm - Friday, September 2, 2011

#6 Wedding Snapper

I'm liking the look of this as an extra 'pocket' camera so I don't have to take the full rig out with me.

12:35 pm - Monday, September 5, 2011

#7 salvador

The demand for this should be huge. Everything we've wanted in a compact, except perhaps for a tilting LCD.

6:55 pm - Wednesday, September 7, 2011

#8 Nigel Chapman

I've just seen this advertised at Park cameras in UK for a penny under £1000 - yet expected price was to be 5-600 euro. Surely not £1000 - so as much as I would like one, it's way out of price range. I agree it should not be more than the Samsung NX. Have they shot themselves in the foot, or has the price yet to be announced?

10:30 am - Saturday, September 10, 2011

#9 Walkabout

Are you sure that isn't the X100 you're looking at Nigel

12:11 pm - Saturday, September 10, 2011

#10 Nigel Chapman

Hi Walkabout - well you would think so, but that was £899. If I could show you my search History it clearly states X10 at Park Cameras Online £999.99 - however, someone must have made an error because same site today £529.99; breath sigh of relief. Still having just scooped up a bargain Samsung EX1 I may have to wait a while. It's certainly on my wish list!

8:08 am - Sunday, September 11, 2011

#11 Walkabout

Hi Nigel,
No need to show me anything, I take your word for it :)
£529 eh, I will be taking a look at Park as I fancy this camera, I will of course look on camerapricebuster.co.uk too to see if its cheaper still, must look after those pennies ;)

10:22 pm - Sunday, September 11, 2011

#12 R K Sudan

The X10 appears to be a winner in the face of category leaders like the S95 and G12 from the Canon stable. The sensor is a clear advantage. Let’s see how the EXR technology fares in comparison with the DIGIC 4.
Looks-wise the X10 is great and the made in Japan tag ensures top quality.
Fuji, price it right and launch it in India the same time as elsewhere. Eagerly looking forward to lay my hands on this masterpiece.

7:00 am - Thursday, September 15, 2011

#13 rafs

>The minimum of 1/1000 sec shutter speed at f/2 will be a serious flaw for me. Outdoor portrait
>work on a fine day or anything where a shallow depth of field is required may prove very tricky indeed...

eh??? this makes no sense... also you have claimed this fact on several sites in the comments but i can find any facts to validate your claim that it has a minimum shutterSpeed at f/2 !

camera facts that dont match your comments..
- f/2 will give shallow dof (not that you are going to get much shallow dof with this sensor size)
- fast shutter speeds outdoors on a fine day are great and you can always stop it down with slower ISO's
- if minimum of 1/1000 sec shutter speed at f/2 is true it would be an issue in low light not bright sunny days

ignore simon's - or prove me wrong..

2:55 pm - Saturday, September 17, 2011

#14 Martin

I think you missed the point rafs. To get a shallow depth of field f/2 is good, but if the shutter speed maxes at 1/1000 then f/2 will overexpose the shot, so a smaller apperture (eg f5.6) will have to be chosen and that lovely shallow depth of field will be lost - unless it has an inbuilt ND filter perhaps.

8:35 pm - Saturday, September 17, 2011

#15 BangMo

I have canceled mu order of Oly XZ-1 since they announced this. I hope Fuji have solve the problem of funny auto-WB which is persistent across their products released in the past few years.

1:08 am - Wednesday, September 28, 2011

#16 John

Looks to me like they made a sneaky effort to leave room for the next model Fuji 20x "or whatever they'll call it". It'll have a 24 wide with 7x zoom. It'll have 95% viewfinder coverage, it'll have
24fps video, and maybe a flip LCD. Hmmmm....should I wait 1 year for the next model.... : )

This really needed a 24 wide. You can crop in or use your feet for more zoom but you can't make up the wide.

10:39 pm - Thursday, October 13, 2011

#17 KevG

I handled an X10 at my local camera store today. Price was £579. The first thing I thought when I handled it is that it is very reminiscent of the old Leica/Minolta CL/CLE - it really is that good. The OVF seems to show approx 90% of what the screen shows, although obviously it doesn't display any info, you have to use the screen for that. And the lens assembly is visible in the lower right corner of the finder at the widest lens setting. But its a much better OVF than the one on my Canon G9, in fact I'm sorely tempted to have it as a replacement. Being in a shop I couldn't really form much of an impression as to its performance, but as for as handling is concerned I found it much to my liking. What is very welcome is the manual zoom lens, much better than the usual rocker switch that never quite gives you the focal length you want. There's no button to directly access ISO which is a bit short sighted, you have to dive into the menu. An ISO dial would've been good. The built-in flash looks to be very small and hence probably underpowered, but there is a standard hot-shoe for an external flashgun. The 4x zoom lens has an f2 to f2.8 range (f11 min aperture) which again is nice to have as most DSLR kit lenses are something like f3.5 to f5.6 on a 3 x zoom. All in all I'm very impressed with this camera and see it as a potential replacement for my ageing Canon G9. And there have not been any cameras over the past 4 years I can say this about, although my Panny LX3 comes close.

8:57 pm - Monday, October 31, 2011

#18 x10

My pictures with the new Fuji X10 are here :


See you !

4:27 am - Friday, November 25, 2011