G-Technology Launches “Driven Creativity” Competition

June 19, 2012 | Zoltan Arva-Toth | Competitions | 0 Comments |
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G-Technology today announced that its Driven Creativity 2012 awards competition is now open for entries. Contest categories include both amateur and professional short film, photography, music, animation, and a short video category with content captured using a GoPro wearable or gear-mountable camera. Entrants must also explain what ‘drove’ them to create the piece being submitted and how they would use the prize fund to develop their next creative project. Entry is free and open to residents in United Kingdom, France, Germany, Ireland, Netherlands, Sweden and Russia. The entry period closes at midnight on 24th September 2012. Winners and runners-up will be awarded stylish G-Technology hard drives and the overall winner will receive €5,000.

Website: Driven Creativity 2012

G-technology Press Release

G-TECHNOLOGY™ LAUNCHES “DRIVEN CREATIVITY” AWARDS COMPETITION

G-Technology Continues to Support the Creative Brilliance of Today’s Artists in Film, Music, Photography and Animation, Giving a Chance to Win 5,000 Euros
Toward Their Next Project


LONDON, June 19, 2012 – Known for delivering premium external storage solutions engineered to meet the needs of the content creation and Apple® Mac® community, G-Technology today announced that its Driven Creativity 2012 awards competition is now open for submissions at http://www.G-Technology.eu/competition. Initially launched in 2010, the competition is now in its third year in Europe.

The Driven Creativity awards competition reinforces G-Technology’s commitment to supporting the unique efforts of the creative community. Amateurs and professionals who work in, or have a passion for film, photography, music or animation have the opportunity to have their unique work and talent celebrated and recognised not just for its aesthetic qualities, but for the dedication, innovation and drive that has gone into creating it.

Entering Creative Masterpieces
Submissions must be made through the official G-Technology website. Contest categories include both amateur and professional short film, photography, music, animation, and a short video category with content captured using a GoPro™ wearable or gear-mountable camera. Entrants must also explain what ‘drove’ them to create the piece being submitted and how they would use the prize fund to develop their next creative project. Full competition rules, terms and conditions can be found at the http://www.g-technology.eu/competition/en/rules_en.

Entry is free and open to residents in United Kingdom, France, Germany, Ireland, Netherlands, Sweden and Russia and only original work created is eligible for submission. The entry period closes at midnight on 24th September 2012, with the category winners and runners-up announced on 12th October 2012 and the overall winner announced at the gallery exhibition in London in November 2012 and on the website the following day.

Winners and runners-up will receive premium, cutting-edge G-Technology external drives and the overall winner out of all categories will walk away with a grand prize of 5,000 Euros to help to fund their next project.

2011 saw the second year of the competition in Europe with more than 1,000 entries across the three categories of film, music and photography and the overall Driven Creativity award went to Steffen Wilhein for his short film entry – “We Miss You,” developed as a graduate film at the Filmakademie Baden-Wuerttemberg, Germany and was shot with a very little budget in two days in Frankfurt am Main. Describing what drove his creativity when filming “We Miss You,” Producer Steffen Wilhelm commented, “As a group we recognised that the usual environmental campaigns didn’t really speak to us. So we asked ourselves, what we could do to bring people like us back in touch with nature? We focussed on the principle of ‘one only protects what one loves,’ so instead of raising funds or creating a guilty conscience amongst the viewers, the film and the campaign’s goal was to make the audience view nature as a friend.”

The Exhibition
G-Technology will celebrate, promote and showcase the successful work of the overall winner and the finalists at a gallery exhibition in London in November 2012.  This will include a private opening evening at an exclusive venue, bringing together the successful entrants, competition judges,          G-Technology representatives and members of the press.

Ongoing Support for Creative professionals
“G-Technology is proud to support the creative process of today’s and tomorrow’s filmmakers and content creators. Through this contest, you’ll have one website to see creativity through the eyes of multiple, talented and unique artists. We look forward to showcasing their work,” said Mike Williams, vice president and general manager, HGST Branded Business. “As we build new relationships with these entrants and encourage new paths of creativity, G-Technology wants to be the storage go-to resource for all content creators as we strive to provide the best in both external storage and ongoing support for the creative process.”

The 2011 winner Steffen Wilheim said, “The prize money was so great for us because on the one-hand there were still some costs to be paid from our “We miss you” project. On the other hand, it allowed us to be able to concentrate on new projects. Hanna, our director, for example shot a self-developed pilot for a drama-series, and I was able to concentrate on an internship at a major TV network without worrying too much money. It is always a difficult relationship between young artists and funding, so it really helped us to develop ourselves and to take the next step.”

“G-Technology is proud of its continuing support of the creative community across Europe.  Our products help ensure that the innovative and unique work of our customers is kept secure,” said Steve Pereira, vice president, EMEA, HGST. “The third annual Driven Creativity competition means we can reach out and highlight the work of the creative community – photographers, musicians, artists and filmmakers.”

Judging criteria
Work will be judged for its uniqueness, quality, creativity and the resourcefulness that went into achieving the end result. The competition will recognize both established and up-and-coming talent, with all entrants having a chance of winning, regardless of size and budget within each category.

The general public will judge the competition submissions online throughout the entry period, with finalists from each category then being judged by the G-Technology jury panel. The jury panel will consist of experts in their field and will include some G-Technology G-Team ambassadors, who will be contributing hints and tips to the entrants and wider creative community about what they will and won’t be looking for in each submission, reflecting on what creative techniques and projects inspire them.

Stay connected with G-Technology:
G-Technology drives are engineered specifically to meet the needs of the content creation and Apple Mac communities, including heavy users of multimedia content, Final Cut Pro® digital audio/video specialists and other pre/post production professionals. From rugged portable drives to ultra-fast, multi-drive RAID storage, G-Technology’s USB, FireWire, eSATA, SAS and wireless storage solutions support virtually all levels of A/V production and can be found in post-production facilities worldwide.

Keep updated with many more top tips and advice from G-Technology film, photography and music ambassadors throughout the competition by connecting to G-Technology’s social network channels:



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