General Imaging Unveils Three New Cameras

June 27, 2011 | Zoltan Arva-Toth | Digital Compact Cameras | Comment |

General Imaging has unveiled three new 14-megapixel compact cameras, including two superzooms. The GE G100 Power Pro offers 15x optical zoom, optical image stabilisation, 10fps burst shooting, 1080p Full HD video recording and an HDMi port. A 3” rear screem. Multi-Exposure, Object Tracking and HDR with image blending can also be found in the G100, available in October 2011. The GE E1410SW boasts 10X optical zoom and 1080p Full HD video in a thin and stylish design, and is also available from October. Finally, the GE J1456W (pictured) is an entry-level model with a 28-140mm 5x zoom lens, Smile, Face and Blink Detection; red-eye removal; 720p HD video capabilities and a Pan-Capture Panorama shooting mode. Although the exact price has not been revealed, General Imagigng says the “GE J1456W will be one of the most affordable 5X Zoom, Li-on cameras on the market and is set to launch in August”.

GE Press Release

G100, E1410SW and J1456W add to General Imaging’s 2011 line of feature-rich GE cameras.

New GE Power and Power PRO series cameras incorporate Leading-Edge, Aptina™ A-Pix™ CMOS pixel technology for the first time.

PMA Australia Imaging and Entertainment Expo, Sydney – Booth 517 – June 23, 2011 – General Imaging (GIC), the exclusive worldwide licensee of GE branded digital cameras, reveals the latest additions to the highly popular Power and Power PRO series with the new GE G100 and GE E1410SW cameras at the 2011 PMA Australia Imaging and Entertainment Expo, June 24-26, 2011 Sydney Convention & Exhibition Centre, Darling Harbour, Sydney, NSW. These are the first GE digital cameras that feature advanced Aptina™ A-Pix™ CMOS pixel technology, which brings distinct performance enhancing features to the new GE cameras. Increased shutter speed, the ability to continuously shoot in high speed (10 fps), advanced high-performance 1080p HD video recording capabilities and enhanced light sensitivity for sharper photo images with vibrant color in low light conditions, are just a few of the advancements found in the new G100 and E1410SW.

The new J1456W expands the 2011 GE Smart series line and now offers consumers a broader choice of AA or rechargeable Lithium-ion battery models in the highly affordable, entry level category. The GE J1456W features: 5X optical zoom, a new 28mm wide-angle lens, 720p HD video recording and over 20 individual scene modes, including Pancapture, image stabilization and new sketch mode, all housed in a new compact design. All three camera models will be on display in Booth #517 for the first time at PMA Australia.

“We are very excited to announce three new cameras to our 2011 line up, particularly with the addition of Aptina™ A-Pix™ CMOS pixel technology, to our Power and Power PRO series” said Hiroshi Seki, President & C.O.O., General Imaging (Asia) Co. Ltd. “This year’s expanded line features more advanced technologies that make stunning photos and videos effortless to capture and share. Our commitment to continuous innovation has become synonymous with GE cameras and all at highly affordable price points.”

Meet the New 2011 GE Digital Cameras

GE G100 Power Pro: The GE G100 is a compact model bridge camera in the mega zoom category with 15X optical zoom, 14 megapixels and is the perfect option for the photography enthusiast moving from a point-and-shoot to a more powerful camera. Aptina™ A-Pix™ CMOS pixel technology allows the G100 to shoot high-speed photos (10fps) and advanced high-performance 1080p Full-HD video. A built-in HDMI port allows users to connect the camera to a HDTV for instant group sharing. The GE G100 is equipped with over 30 different shooting modes and all the must-have features GE digital cameras are known for, such as a large 3.0” high-resolution LCD, optical image stabilization and a 3200 ISO for more light sensitivity. Multi-Exposure, Object Tracking and HDR with image blending can all be found in the G100, available in October, 2011.

GE E1410SW Power Series: The GE E1410SW boasts 14 megapixels and 10X optical zoom in a thin and stylish design. The ultra-compact camera is ideal for anything from hiking trips to weekends in the city. The E1410SW is capable of taking sharp, multi-burst photos with increased shutter speed, a direct result of incorporating Aptina™ A-Pix™ CMOS pixel technology. Enhanced light sensitivity provides the best quality still images and the ability to take advanced, high-performance 1080p Full-HD video. This model is set to be released in October, 2011.

GE J1456W Smart Series: The GE J1456W adds a second rechargeable Lithium-ion battery model to GIC’s best-selling entry level, Smart Series cameras. This model packs easy to use features including: Smile, Face and Blink Detection; red-eye removal; 720p HD video capabilities and GIC’s award-winning Pan-Capture Panorama shooting mode with a new 28mm wide angle lens. The GE J1456W will be one of the most affordable 5X Zoom, Li-on cameras on the market and is set to launch in August, 2011.

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry’s first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit

About Aptina™ A-Pix™ Technology
Aptina™A-Pix Technology is a series of advanced pixel technologies, featuring lightguide, deep photodiode, and 65 nm pixel design rules that cost-effectively advance pixel performance. Aptina™ A-Pix technology enhances quantum efficiency and minimizes crosstalk to capture sharp images with vibrant colors even in the low-light conditions that challenge traditional sensors. For more information, visit Aptina’s website at

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