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The majority of GE’s new cameras, announced earlier this year, are now available in the UK. These include the GE X5 superzoom camera with 15x optical zoom (pictured), the GE E1486TW touch-screen model featuring an 8x optical zoom in a slim body, the 14.2-megapixel GE J1455 that sports a 5x zoom lens with image stabilisation, and the smart-looking GE A1255 and A1455, which come with 5x optical zoom and a 12 and a 14 megapixel imager, respectively. The 12.2-megapixel GE G5WP waterproof compact and the 14-megapixel GE E1486W - which is essentially an E1486TW without the touch-screen interface - are slated for July.

GE Press Release

GE Digital Cameras 2010 – Cameras that give you more

With advanced features, power and style, GE digital cameras offer something for everyone in 2010

Seven new GE digital cameras have been announced, each offering innovation in features and design, and an optimum balance between technology, style and functionality.

THE 2010 GE DIGITAL CAMERA RANGE – SOMETHING FOR EVERYONE AND MORE TO DISCOVER

GE Power Pro Series - X5 (already available)
GE cameras move beyond point-and-shoot technology with the new bridge style X5. It defines the Power Pro Series with the latest in intuitive high-tech features all captured in a professional, easy to use design. Optical image stabilisation and a powerful 15 x zoom put you closer to the action to take photos like a pro. The X5 also boasts an ISO 3200 and a 28mm lens. The X5 is already available at retailers.

GE Power Series – E1486TW (already available) and E1480W (July)
For photographers looking for more power and performance, the GE E1486TW and E1480W are the latest additions to the Power Series. The E1486TW and E1480W are loaded with highly coveted features, including the ability to film high definition movies, Optical image stabilisation to ensure great pictures, 14 megapixel resolution for incredible clarity, and large 3 inch LCD screens. The cameras also offer an amazing 8 x optical zoom and at only 19.8mm in depth, the cameras are amongst the slimmest offering this zoom range in the market. The E1480W is already available, and the E1486TW will be available in July. Both models come in graphite grey, black, red & silver.

GE Active Series – G5WP (July)
The waterproof G5WP features a sturdy metal design and 4 x internal zoom lens to capture amazing pictures or video shots whether your adventures take you far away, underwater or keep you close to home. With 12.2 megapixels you can be assured of striking enlargements of your favourite photos. The G5WP will be available in graphite gray, raspberry red and ocean blue in July.

GE Smart Series - J1455 (already available)
The all new J1455 digital camera offers photographers exceptional specification to help them take better pictures. It features an impressive 14.2 megapixel resolution and 5 x optical zoom lens, 3 ‘’ LCD along with image stabilisation for high quality and vivid images at the tip of your finger. The J1455 is already available in black, silver and red.

GE Smart Series - A1255 and A1455 (already available)
The A1255 and A1455 are two dependable and stylish cameras with intuitive features that make beautiful photography easy. Part of its smart series, each camera offers 5 x optical zoom and a 2.7-inch LCD screen to easily compose and review your pictures. The GE A1255 is a robust camera that features 12 megapixel resolution, whilst for the everyday photographer who seeks even higher resolution detail the GE A1455 offers 14 megapixel resolution for crystal clear enlargements. Both cameras are already available in black, silver and red.
Advanced features that are standard in these GE digital cameras include Pan-Capture Panorama for seamless, wide-angle shots and Auto Scene Detection for sharp, vibrant pictures in virtually any setting.

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