Harman to Preserve Ultra Large Format Photography

May 13, 2009 | Zoltan Arva-Toth | Film | 0 Comments |
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Harman Technology, owner of the Ilford brand, is staging a no-minimum-order-quantities ordering window for Ultra Large Format (ULF) photographers. This initiative allows ULF photographers to order sheet film from the manufacturer’s ILFORD PHOTO black and white brand, free from the constraints of minimum order quantities. The window, which opened on May 1st, will run until July 3rd 2009. After the closing date, Harman will manufacture the products at its factory in Cheshire, England with a view to shipping the products to arrive with dealers by mid-September. Specific products covered include FP4 PLUS in sizes up to 12 x 20 inches, HP5 PLUS in sizes up to 20 x 24 inches and ORTHO PLUS in hard to find sizes such as 18cm by 24cm. “Someone has to champion analogue photography and who better than Harman with a history in the medium stretching back over 130 years,” says Steven Brierley, HARMAN’s President of Marketing for North America. Click through / read on for a list of participating dealers.

Harman Press Release

HARMAN TECHNOLOGY TAKES STEPS TO PRESERVE ULF PHOTOGRAPHY

8th May 2009

HARMAN TECHNOLOGY TAKES STEPS TO PRESERVE ULF PHOTOGRAPHY
Through its ILFORD PHOTO black and white brand, HARMAN technology Limited is once again staging a ‘No M.O.Q’ ordering window for Ultra Large Format (ULF) photographers

Highlighting the strength of its commitment to all forms of analog photography, HARMAN technology is once again staging its ‘No M.O.Q’ ULF ordering window. This annual initiative, which is now in its fourth year, allows Ultra Large Format (ULF) photographers to order sheet film from the manufacturer’s ILFORD PHOTO black and white brand, free from the constraints of minimum order quantities (M.O.Qs). Instead, HARMAN will combine orders from participating dealers across the United States and Canada to ensure production runs remain viable.

The window, which opened on May 1st, will run until July 3rd 2009. After the closing date, HARMAN will manufacture the products at its factory in Cheshire, England with a view to shipping the products to arrive with dealers by mid-September. Specific products covered include FP4 PLUS in sizes up to 12 x 20 inches, HP5 PLUS in sizes up to 20 x 24 inches and ORTHO PLUS in hard to find sizes such as 18cm by 24cm.

HARMAN cites the initiative as an integral part of the ILFORD PHOTO ‘Defend the Darkroom’ campaign. Launched in late 2007, ‘Defend the Darkroom’ aims to safeguard the future of darkrooms and associated creative techniques, while simultaneously showing how traditional analog and digital photography can co-exist. It hopes to do this through a wide range of educational, promotional and customer support activities.

Speaking of the ‘No MOQ’ ULF ordering window, Steven Brierley, HARMAN’s President of Marketing for North America, said: “Whether someone prefers to shoot 35mm, medium format or large format, they can rest assured that HARMAN technology remains as committed as ever to manufacturing a wide range of black and white films. This is actually the fourth year we have staged the ‘No M.O.Q’ ULF ordering window and we will continue to do so for the foreseeable future. Someone has to champion analog photography and who better than HARMAN with a history in the medium stretching back over 130 years.”

The window has already been well received by ULF photographers across North America. J.B. Harlin, an acclaimed Texas-based photographer who shoots only with LF and ULF film and has done so for over 15 years, said: “For me, only a large format camera can give me what I want from a photographic image. Large negatives enable the creation of the most detailed, realistic prints possible. For example, a 4 x 5 negative has over 4.5 times the resolution of a 35mm negative while an 8 x 10 negative delivers more than 7 times the resolution. This increased information in the negative helps to intensify the illusion of a 3-dimensional look and feel in the finished print.”

“In today’s digital world, it is becoming increasingly difficult to buy specialist ULF products and so HARMAN’s ‘No M.O.Q’ ULF ordering window is fantastic news for all ULF photographers – myself included.”

For more information on ILFORD PHOTO, visit http://www.ilfordphoto.com

For more information on HARMAN technology, visit http://www.harmantechnology.com

For more information on JB Harlin, visit http://www.jbhphoto.com

Dealers participating in the ‘No MOQ’ ULF ordering window include:

USA
Badger Graphic Sales,
1225 Delanglade St.
Kaukana, WI 54130
Phone: 920-766-9332
http://www.badgergraphic.com

Hunt’s Photo & Video,
100 Main Street,
Melrose, MA 02176
Phone: 800-221-1830
Web: http://www.huntsphotoandvideo.com/

Freestyle Sales
5124 Sunset Blvd.,
Los Angeles, CA 90027
Phone: 800-292-6137
Web: http://www.freestylephoto.biz

Keeble & Shuchat
290 N. California Ave.,
Palo Alto, CA 94301
Phone: 650- 327-8996
Web: http://www.ksspphoto.com

The View Camera Store
PO Box 19450,
Fountain Hills, AZ 85269
Phone: 480-767-7105
Web: http://www.viewcamerastore.com

Glazer’s Camera Supply,
430 8th. Ave. North,
Seattle, WA 98109
Phone: 888-531-3232
Web: http://www.glazerscamera.com

Midwest Photo Exchange,
3313 N. High St.,
Columbus, OH 43202
Phone: 866-940-3686
Web: http://www.mpex.com

Looking Glass Photo,
2848 Telegraph Ave.,
Berkeley, CA 94705
Phone: 510-548-6888
Web: http://www.lookingglassphoto.com/

Canada
Big Camera Workshops
Burlington, Ontario
Phone: 905-335-6031
Web: http://www.bigcameraworkshops.com

The Camera Store
802 - 11th Ave SW
Calgary, Alberta
Phone: 403- 234-9935
Web: http://www.thecamerastore.com

Beau Photo Supplies
1520 W. 6th Ave
Vancouver, British Columbia
Phone 604-734-7771
Web: http://www.beauphoto.com

Photo used for illustration is a product shot of an Ebony SV1620 camera.



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