Hasselblad is set to centralise its Danish and Swedish production and service functions in Gothenburg, Sweden. “We plan to implement strategies that will continue to provide our customers with the premium quality service they expect from Hasselblad,” said Hasselblad CEO Dr. Larry Hansen. “Regrettably this relocation means we had to make redundancies in Copenhagen but we ensured resources for providing needed care to our customers.”

Hasselblad Press Release

Hasselblad announces a single manufacturing centre

29/06/2012 The world’s premium medium format camera manufacturer is set to centralise its Danish and Swedish production and service functions in Gothenburg, Sweden.
The decision to relocate the Copenhagen-based element of the company’s production and service function forms part of a long-term growth and efficiency strategy outlined last year by Hasselblad management.

Hasselblad CEO Dr. Larry Hansen said: “We plan to implement strategies that will continue to provide our customers with the premium quality service they expect from Hasselblad.

In this case, we believe this is best achieved by managing this vital element of our business in the future from a single centre in Sweden. As a result, our deliveries will be more efficient and turnaround times for customers across the world will be reduced.”

He added: “Regrettably this relocation means we had to make redundancies in Copenhagen but we ensured resources for providing needed care to our customers.”

Hasselblad also plans a move from its current Copenhagen administrative HQ to new ultra-modern premises closer to the airport in August.

Dr. Hansen said: “Our old building has served us well in the past but now it’s not really fit for our purposes in the 21st century. Our new high-tech premises, complete with international standard conference facilities and a more convenient location, provide us with the ultra-modern offices we need for the future.”

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