Hasselblad has announced the appointment of a new Chief Marketing Officer (CMO). Effective 12th October, Johan Åhlén, a former brand, marketing and sales expert with Scandinavian Airlines assumes responsibility for Hasselblad's marketing initiatives. "As a marketeer it is an honour for me to accept this new role at Hasselblad and become an integral part of this iconic brand," Åhlén said. "This company has a stunning history, with its cutting edge products used by some of the best photographers in the world. It will be a joy to develop new marketing initiatives and business potential together with the Hasselblad team."

Hasselblad Press Release

Hasselblad appoints a new CMO

Hasselblad has announced the appointment of a new Chief Marketing Officer with effect from 12th October. Johan Åhlén, a former brand, marketing and sales expert with Scandinavian Airlines (SAS) takes over as Chief Marketing Officer and assumes responsibility for Hasselblad marketing initiatives.

Mr Åhlén brings with him over twenty years experience in both B2B & B2C.

The former leader and Head of Advertising of the SAS global marketing team is an expert at transforming customers insights and needs into business results through outstanding marketing strategy.

Announcing the appointment, Hasselblad CEO Perry Oosting said: "I am delighted to welcome Johan to our team. He brings long experience in digital marketing, CRM, advertising, search, content, media and consumer insights, alongside sales, revenue management, contract management and product development know-how. I believe his experience will be a great asset to Hasselblad."

Mr Åhlén said: "As a marketeer it is an honour for me to accept this new role at Hasselblad and become an integral part of this iconic brand. This company has a stunning history, with its cutting edge products used by some of the best photographers in the world. It will be a joy to develop new marketing initiatives and business potential together with the Hasselblad team."

About Hasselblad

For over half a century Hasselblad has been the leading manufacturer and partner for photographers who work in the medium format environment and demand optimum quality and innovation.

In 1962 Hasselblad cameras gained iconic status following the decision by NASA to select them for space missions.

The H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today.

In 2012 the company launched into new market space with ranges of advanced cameras for enthusiasts.

Recently Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology: the H5D-50c. The latest CMOS-based product launches also include the CFV-50c digital back for V System photographers and a 200 Mpix Multi-Shot camera H5D-200c MS.

More information at www.hasselblad.com

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