Hasselblad H4D Ferrari Edition
Hasselblad today unveiled a limited-edition Hasselblad H4D produced in cooperation with Ferrari. Finished in a new Ferrari colour called rosso fuoco, or fire red, the Hasselblad H4D Ferrari Edition has been created in celebration of two of the most iconic European brands, both of which started their career in the 1950s. Limited to just 499 cameras worldwide, this special edition camera was unveiled this morning at the Photokina trade show, and we were there to snap a few pictures of it for you.
No price has been mentioned of course - a Hasselblad Ferrari Edition is destined to be a case of “if you have to ask, it’s not for you…”
Image Gallery
Click on a thumbnail to see the full version.




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#1 Eric Kellerman
This and the new Leica titanium thingie. Have manufacturers (and those who actually buy) no shame?
1:54 pm - Wednesday, September 22, 2010
#2 Kim Bentsen
Nope, they are completely shameless. Some people have too much money.
2:13 pm - Wednesday, September 22, 2010
#3 Matt
Well at least this Ferrari edition camera is worthy of the Ferrari name, unlike many other Ferrari badged products.
2:36 pm - Wednesday, September 22, 2010
#4 Alex G.
ohh, i want one! I love ittt! It's Literally the ferrari of cameras!
4:21 pm - Wednesday, September 22, 2010
#5 kelsci
I can't wait to take it on the next space shuttle trip or even better, take it to the moon.
4:24 pm - Wednesday, September 22, 2010
#6 Marshal
Hasselblad/Ferrari H4D
If you buy one of these, does it come with a free car? Like, maybe the 458 Italia?
5:43 pm - Wednesday, September 22, 2010
#7 Nigel Pond
So does this camera cheat and get away with just a slap on the wrist? Is its main operator a whiney Spaniard?
5:58 pm - Wednesday, September 22, 2010
#8 stan chan
This camera will cost as much as a real Ferrari.
6:48 pm - Wednesday, September 22, 2010
#9 Mark
I find this both pathetic and obscene.
8:38 pm - Wednesday, September 22, 2010
#10 rob
Ferrari = super fast raging maniac machines
Hasselblad = slow, not muuuch difference there then lol.
Still, wouldn't mind this, let alone any hasselblad or even medium format camera for that matter (once youve used one you dont want to go back to your £500 dslr lol, its not easy :/ )
10:11 pm - Wednesday, September 22, 2010
#11 Kenneth
Phase One is the real Ferrari of medium format! Hasselblad is more like a Force India.
3:55 am - Thursday, September 23, 2010
#12 Joe Bennett
Wow! If only I had funds to just waste lol. This thing is NICE!!! I want one.
4:36 am - Thursday, September 23, 2010