Hasselblad today unveiled a limited-edition Hasselblad H4D produced in cooperation with Ferrari. Finished in a new Ferrari colour called rosso fuoco, or fire red, the Hasselblad H4D Ferrari Edition has been created in celebration of two of the most iconic European brands, both of which started their career in the 1950s. Limited to just 499 cameras worldwide, this special edition camera was unveiled this morning at the Photokina trade show, and we were there to snap a few pictures of it for you.

No price has been mentioned of course - a Hasselblad Ferrari Edition is destined to be a case of “if you have to ask, it’s not for you…”

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