Ikigai is a new brand of camera bags that feature a configurable and removable "camera cell," which provides added protection and makes packing easier. Initially, Ikigai will debut its innovative bag design with the Rival Backpack, to be followed by a complete family of interchangeable camera bags that allow users the freedom to custom-tailor their own carrying solution. "Ikigai represents the perfect blend of form and functionality," says founder Mark Green. "We know photographers are tired of constantly switching bags and repacking their gear to adapt to the needs of individual shoots. We also know there are entirely too many variations of bags, which creates a very confusing and frustrating shopping experience. Once a few professional photographers experience Ikigai for themselves, we expect the brand to spread like wildfire." Pricing for the camera cells starts at $79.99.

Press Release

New Ikigai camera bags for professional photographers to feature dramatic difference on the inside.

St. Louis, MO September 16, 2015 – There's a new line of professional camera bags ready to hit the market with a dramatic selling difference that can be found on the inside.

The brand is called Ikigai, "a Japanese term that essentially means your reason for being - what gets you up in the morning," said Andy Bennett, one of three entrepreneurs who founded the company in 2014. "Our reason for being was to provide professional photographers with a line of bags that all work together as a system, in the same seamless way their camera bodies, lenses and accessories function," said Bennett.

The innovative defining feature of each Ikigai camera bag is its removable, configurable camera cell. "The strength of the Ikigai line comes from within," said J.B. Brunner, III, another founding member of the company. The camera cell provides added protection while the removable aspect is unique in the industry and makes packing easier. "Plus," added Brunner, "you don't have to lug the entire backpack around once you're arrived at your location."

The camera cell is just one of many Ikigai selling features. Bringing together a "Why didn't I think of that?" design simplicity, combined with the highest performing materials, and manufacturing with superior craftsmanship, Ikigai camera bags are designed to deliver an experience that exceeds expectations of even the most demanding customer.

Initially, the company will debut its innovative bag design with the Rival™ Backpack, to be followed by a complete family of interchangeable camera bags that allow users the freedom to custom-tailor their own carrying solution. Future Ikigai outer shell backpacks will feature outdoor and urban models, sling bags, messenger bags and e-cells.

"Ikigai represents the perfect blend of form and functionality," said Mark Green, another Ikigai founding member. "We know photographers are tired of constantly switching bags and repacking their gear to adapt to the needs of individual shoots. We also know there are entirely too many variations of bags, which creates a very confusing and frustrating shopping experience. Once a few professional photographers experience Ikigai for themselves, we expect the brand to spread like wildfire."

Though new to the market, Ikigai is already a multinational company with roots in both the U.S. and Great Britain and a manufacturing facility in China.

The new line of Ikigai camera bags can be bought online at Ikigaibags.com and soon will be available for purchase at select retailers in both the U.K. and in the U.S.A.

For more information about Ikigai or the new line of Ikigai Rival backpacks, please contact J. B. Brunner, III at [email protected]

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