Available in two sizes, the Rival photo backpack is the flagship product in Ikigai's new camera bag line. In addition to its sleek looks and functionality, the Rival’s innovative defining feature and ‘inner strength’ is its removable, configurable camera cell. This provides added protection for your camera gear and allows you to easily switch backpacks without having to unpack and reload your equipment. The Medium Rival ($299.99/£269.99) and Large Rival ($349.99/£299.99) are available online and from select camera retailers.

Ikigai Press Release

New Ikigai Rival Backpack and Camera Cells are the perfect Holiday gift for photographers

St. Louis, MO October 28, 2015 - Looking for the perfect Holiday gift for the shutterbug in your life? Look no further than the Rival, the new flagship camera backpack from Ikigai.

The Rival promises to impress the most serious photographers. In addition to its sleek looks and functionality, the Rival’s innovative defining feature and ‘inner strength’ is its removable, configurable camera cell. This provides added protection for precious camera gear and allows photographers to easily switch backpacks without having to unpack and reload their equipment.

Built to carry everything photographers need to be ready for action, the Rival can hold pro DSLRs, up to nine lenses, accessories and a laptop. Another unique feature - a detachable rain cover, protects from inclement weather or dust and doubles as a ground sheet to protect knees or gear from soggy, muddy ground.

Available in two sizes, the Medium Rival ($299.99/£269.99) and Large Rival ($349.99/£299.99) are available online at ikigaibags.com, B&H Photo, and other select camera retailers.

Camera cells are also available separately in Medium ($79.99/£59.99) and Large ($109.99/£89.99) sizes.

For information about Ikigai, product testing and competitions, please contact Karen Lamerick: [email protected]

View the video ‘What’s your Ikigai?’ here at www.ikigaibags.com

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