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Imation Press Release

Imation Unveils New Media Products for Preserving and Sharing Personal Memories at CES 2005

Imation Corp will unveil its new selection of digital media products designed to help “memory keepers” create, capture, preserve and share users’ important personal digital memories and data during the International Consumer Electronics Show (CES) in Las Vegas, Jan. 6-9, 2005. These new product offerings are targeting a customer segment that Imation has coined “memory keepers”—users with an expectation for higher quality, longer-lasting and more innovative digital media to protect and save their most precious video, music and photo memories.

“Consumers are extremely passionate about sharing and capturing their digital creations and memories, and place a lot of trust in the media they use,” said Tom Lally, executive director of sales and marketing, Consumer and Office Markets, Imation. “Imation’s newest product introductions are uniquely positioned to meet the needs of ”memory keepers“ by delivering premium- quality, easy-to-use CDs, DVDs and flash drives that provide ultimate creativity, convenience and peace of mind that their memories and files will be there when they need them.”

New ForceField(TM) Scratch Resistant Coating Defends Discs Against Scratches, Smudges, Static and Debris
Imation’s new proprietary ForceField(TM) scratch resistant coating for Imation CDs and DVDs provides a long-lasting “memory protection” layer designed to resist the rigors of everyday life: scratches, dust, smudges and everyday wear and tear that can interfere with the maximum enjoyment of music, photos and videos.

The revolutionary coating protects digital content beyond standard uncoated discs and delivers quality, durability and reassurance to consumers whose most prized possession is their memories. The specific features include:

—Scratch and Scuff-Resistance - Resists scratches and guards against
most everyday wear and tear.
—Anti-Static Dust-Resistance - Repels up to 100 times more dust than a
standard uncoated disc, helping prevent playback skips and errors
caused by dust and debris.
—Smear-Resistant Surface - Smudges won’t smear and can be safely wiped
away without scratching the disc surface.

Imation discs protected by ForceField scratch resistant coating will be priced at a slight premium to standard, uncoated discus and will be available in assorted pack sizes of 52x CD-Rs, 8x DVD+Rs and 8x DVD-Rs. Imation will begin shipping to retailers nationwide in February.

Capture and Share Memories with Imation’s Lifemix(TM) Digital Greeting Cards
With Imation’s new Lifemix(TM) Digital Greeting Cards, sending sights, sounds, memories and personalized warm wishes has never been easier. These artistic, interactive cards complete with a matching CD allow consumers to personalize their greetings in a way they never have before—with music, photos or a short video.

Consumers can easily send personalized digital photo albums, music mixes or video messages by using their computer’s CD burning software to save their memories and then mail their well wishes with just $0.72 in postage in the U.S. Imation is the first major optical media company to offer customized, digital greeting cards, available in birthday, baby, love and other holiday and special occasion themes.

Imation Lifemix Digital Greeting Cards are the only greeting cards with matching CDs available in select retail stores and can be purchased for a manufacturer suggested retail price (MSRP) of $3.99 per individual card or $11.99 for a five pack.

LightScribe(TM) Direct Disc Labeling Technology Brings a New World of Personal Expression to Memory Keepers
Memory keepers can soon burn professional-looking labels on their CDs and DVDs right from a computer using LightScribe(TM) Direct Disc Labeling technology. Developed by HP, LightScribe is a combination of LightScribe- compatible media, LightScribe-enabled recordable optical drives and LightScribe-supported software configurations that enable customers to burn to the data side of the disc, flip the disc over and “burn” a silk-screen quality label with the desired text and graphics using the same laser—no printer or adhesive labeling required.

Imation will bring to market this new line of LightScribe-compatible media, as part of a licensing agreement between HP and Imation. Under the agreement, Imation will provide worldwide sales, marketing and distribution services for Imation-branded LightScribe-enabled CD and DVD media products.

Imation LightScribe-enabled products will be available beginning in February. For additional information visit http://www.imation.com/lightscribe or http://www.lightscribe.com/ .

Change the Face of CDs and DVDs with Imation Printable Media
Imation is changing the face of printable media with its inkjet and thermal printable optical discs. Unlike other printable CDs, the print surface of Imation’s printable optical media extends all the way to the hub of the disc, offering greater design possibilities and giving personal creations a professional touch.

By using a special inkjet or thermal printer, memory keepers can print directly to the disc surface to customize CDs and DVDs with home movies, wedding memories, photo albums and other digital memories. Imation’s printable media is compatible with the world’s leading manufacturers of automated CD and DVD duplication and printing hardware from Condre, Primera and Rimage.

Imation’s printable optical discs come in various pack sizes and are available in white, silver or gold surfaces. The discs are available in recording speeds up to 52x for CDs and 8x for DVDs.

New Imation Flash Drives are Small in Size but Big on Capacity and Performance
Imation has expanded its unique line of USB flash swivel drives with its new USB Flash Drive Mini. Small enough to fit in your pocket, briefcase or on the supplied key chain, this new drive weighs less than one ounce and is convenient, light-weight and easy to use. Simply plug the USB 2.0 compatible device into a computer’s USB port and download at speeds up to 1MB/second or read files at speeds up to 6MB/second. Featuring a “never lose” swivel cap, this compact, affordable drive offers a quick and easy way to transfer or share digital photos, music, presentations or other digital files.

The new Imation USB Flash Drive Mini is available in capacities of 64MB, 128MB, 256MB and 512MB. For more information on Imation’s complete portfolio of USB flash drives, visit http://www.imation.com/flash .

Unique New Packaging Design Makes Purchasing Digital Media Easier than Ever
As part of its “memory keeper” focus, Imation will also showcase its unique new packaging design for its CD, DVD and flash products. Created to help users quickly differentiate among an often confusing array of digital media types, brands and applications, Imation’s new packaging provides an “at a glance” information architecture with clear application information and a premium look and feel. Color-coded format types and clean graphics combine to create an appealing, category-leading approach to help users easily select the right CD, DVD or flash media products for their precious memories and important data.

For more information on Imation products, go to http://www.imation.com/ .

About Imation
Imation Corp (NYSE:IMN) is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. Additional information about Imation is available on the company’s website at http://www.imation.com/ , or by calling 1-888-466-3456.

Imation, ForceField, Lifemix and the Imation logo are trademarks of Imation Corp. All other trademarks are property of their respective owners

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