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Impossible has launched the Impossible PX 680 Color Shade FF instant colour film. Compatible with all Polaroid 600 cameras - as well as all Polaroid SX 70 cameras equipped with a neutral density filter -, the Impossible PX680 “introduces a magical new colour palette within the classic white frame”, the company says. Available in packs of eight, the film retails for €18.00 / $21.99.
Website: The Impossible Project
Impossible Press Release
COLOR TO THE PEOPLE - Impossible releases the long awaited new Instant Color Film for Polaroid 600 cameras – PX 680 Color Shade FF
Discontinued in 2008, the legendary Polaroid 600 color film is difficult to find and sorely missed by millions of photographers. Impossible now fills this colorless void just in time for the most colorful season and proudly introduces a new generation instant color film. Presented in a limited First Flush Edition, the PX 680 Color Shade film brings color back to all Polaroid 600 cameras and introduces a magical new color palette within the classic white frame.
Utilizing a completely new formula and using all new components, the PX 680 Color Shade FF instantly captures special moments in an extraordinary way by producing unique analog light paintings. When used skillfully and following the Impossible guidelines, this magnificent film produces most colorful photographs, reminiscent of the finest characteristics of legendary Polaroid materials.
The PX 680 Color Shade FF works in all Polaroid 600 cameras as well as all Polaroid SX 70 cameras equipped with a neutral density (ND) filter. One pack delivers 8 aweinspiring instant images and is available for 18 EUR / $ 21.99 at http://www.the-impossibleproject.com, our Impossible Project Spaces in Vienna, NYC and Tokyo as well as selected retail partners.
For more detailed information and questions please contact:
Impossible Headquarter Europe:
Marlene Kelnreiter – email@example.com, + 43 1 8903190 – 40
Impossible Project Space NYC:
Anne Bowerman – firstname.lastname@example.org, 212. 219 3254
Impossible Project Space Tokyo:
????:?? ?? email@example.com, 03-5459-5091