Impossible Special Edition B&W 600 ‘Hard Color’ Instant Film
Impossible has launched a black-and-white instant film in which each pack of eight images are framed in eight different vivid colours. Designed to be used in any Polaroid 600 type camera, B&W 600 Hard Color is the latest in a series of Impossible Special and Limited Edition films that offer not just alternatives to a white frame – black, silver, gold, various colours, and even animal skins – but also different coloured film emulsions, including cyan, magenta and sepia. B&W 600 Hard Color matches frames in rich variants of red, yellow, blue, orange, purple and green with warm, high contrast black and white images. The new Impossible Special Edition B&W 600 Hard Color for Polaroid 600 cameras are now available for pre-order.
Impossible Press Release
B&W 600 ‘HARD COLOR’:
A NEW IMPOSSIBLE SPECIAL EDITION FILM
Continuing its innovative approach of ‘disrupting’ the classic square white frame associated with Polaroid instant photography, Impossible has created a black and white film in which each pack of eight images are framed in eight different vivid colors.
B&W 600 Hard Color is the latest in a series of Impossible Special and Limited Edition films that offer not just alternatives to a white frame – black, silver, gold, various colors, and even animal skins – but also different colored film emulsions, including cyan, magenta and sepia. B&W 600 Hard Color matches frames in rich variants of red, yellow, blue, orange, purple and green with warm, high contrast black and white images. The effect is unexpected but unarguably contemporary.
Impossible B&W 600 Hard Color can be used in any Polaroid 600 type camera and the Impossible Instant Lab.
Analog black and white film photography is finding itself in fashion again these days, maybe because younger generations are growing bored with the predictable same-ness of digital color photography. Black and white adds ‘cool’ to any image. The iconic Polaroid instant film format makes it tangible and authentic.
Impossible has already made analog instant photography intriguing and exciting again, even for those who aren’t ‘serious’ photographers. Now it’s doing the same with black and white. For the past six years, the still very small company has exerted an increasing influence on popular visual culture, shifting taste from the virtual to the visceral with a wide range of color and b&w films for Polaroid SX-70, 600 and Image-Spectra cameras, large-format 8 x10, and its own-branded hardware, notably the Instant Lab – which enables digital iPhone images to be converted into real instant photographs.
Impossible’s b&w films have recently undergone a complete chemical ‘re-design’ under the supervision of its new Chief Technical Officer, Stephen Herchen, who worked directly with Edwin Land as the CTO of Polaroid. The tonal range, contrast and sharpness of Impossible’s latest b&w films, along with their faster development time, make them not only of the best integral monochrome films Impossible has ever produced but possibly as good as any Polaroid produced as well.
The new Impossible Special Edition B&W 600 Hard Color for Polaroid 600 cameras will be available for pre-order on Wednesday, 9th July through the Impossible Online Shop and selected resellers worldwide.
The Impossible Group is a fast-growing young company with around 120 employees in Austria, Germany, the Netherlands, Britain, France, Poland, the USA, and Japan. Its core products are Polaroid-format instant film, refurbished Polaroid cameras, and our own-designed range of analog instant cameras. In 2008, Impossible purchased the last factory in
the world manufacturing Polaroid instant film.
In 2010, it began producing re-formulated versions of classic Polaroid formats, including SX-70, 600, Spectra-Image and 8x10 instant films, at plants in Enschede, in The Netherlands, and Monheim, Germany. These films saved 200 million Polaroid instant cameras from becoming utterly useless. Now, at its creative headquarters in Berlin, Germany, the company is intent on creating the future of analog instant photography.