Innova Art Parks the Bus at This Year’s Photokina

July 31, 2012 | Zoltan Arva-Toth | Events , Accessories , Photokina 2012 | Comment | |

Innova Art will be drawing up in a traditional London red bus and celebrating the sporting highlights of London 2012 on its stand in Hall 6.1, stand B31, at Photokina. The company’s range of new and enhanced products - including a new, improved JetMaster, two new products in the Olmec range and a premium selection of IFA media - will also be on display. The Photokina trade show will be taking place from18-23 September in Cologne, Germany.

Press Release

Jump aboard and lead the field: Innova Art parks the bus at this year’s Photokina

Award-winning manufacturer Innova Art will be drawing up in a traditional London red bus and celebrating the sporting highlights of London 2012 on its stand in Hall 6.1, stand B31, at Photokina, Cologne, 18-23 September.

The sporting theme will be led by dazzling images direct from the London games, captured by Dutch photographer Soenar Chamid.

Setting the pace for the entire show will be the company’s range of new and enhanced products, including world-ranked digital media for photo and fine art applications, internationally-acclaimed canvases and trophy-winning display solutions. Jump aboard at Innova Art: the one-stop hop for gold standard photo industry solutions.

Only last year Innova Art won the Fine Art Trade Guild’s Innovation Award for its Jetmaster Display System but the company hasn’t rested on its laurels. Photokina marks the launch of a new, improved JetMaster, with a new filmic release liner and an enhanced pressure sensitive adhesive layer for truly trouble-free handling.

Exciting additional sizes, perfect for small to medium scale display, including fashionable square formats, have also been added: 5x5”, 5x71/2”, 8x8” and 8x12”.

JetMaster base is a pre-cut, laminated self-adhesive board. Prints made on any laser or digital printer (or customised using the JetMaster free online print utility) are simply pressed down onto the board, trimmed, folded – and hung. No bubbles, no untidy corners, no staples and no hooks. Made in minutes, a fully assembled JetMaster ‘gallery wrap’ is so light it can be hung from just one tack – a brilliantly effective solution in a sector that is always looking for high style, cost effective display options.

Also on show will be the JetMaster paper, specially designed to stretch without cracking. Its unique pliability produces finished corners so neat that they are almost impossible to replicate with a heavyweight art paper or conventional canvas. The JetMaster paper is available in two finishes: Smooth and Embossed. Embossed replicates the surface texture of canvas so closely that even an expert would find it difficult to spot the difference. Just as importantly, the JetMaster paper prints beautifully. Innova Art media has long been renowned for its image quality and the JetMaster paper is no exception.

Innova Art will also be previewing the all-new JetMaster Direct Print Framing System. Compatible with both hybrid and flatbed UV printers, JetMaster Direct Print is a truly innovative alternative to the now ubiquitous stretched canvas. JetMaster Direct prints and ships flat and is easily assembled into a lightweight, portable and fully recyclable product with a truly outstanding finish – time after time, whatever the skill levels in the workshop. Look out too for the new canvas textured Direct Print board.

The award-winning Olmec brand of fibre-based, resin-coated photo papers has established itself as the first choice for serious amateur and professional photographers alike.

Innova will launch two new products in the Olmec range at the show. The 190gsm Photo Gloss and Lustre Lightweight papers offer photographers exciting new weights and finishes. Both papers are bright white, water resistant and single-side coated. They combine the proven quality of the Olmec brand with a cost-effective package of A4 and A3 sheets supplied in packs of 100.

Put through its paces recently by respected industry journal, Professional ImageMaker, Innova Art’s FibaPrint Warm Cotton Gloss 325 was described as “excellent, bordering on best-in-class” – a paper that “ticks all the boxes”.

Ringing praise of this kind will be no surprise to regular users of Innova Art’s world-beating FibaPrint digital baryta papers, which, since their launch in 2005, have become a byword for amazing photo reproduction. Emulating the unique surface qualities of traditional bromide prints, Fibaprint carried off the TIPA Award for Best Independent Inkjet Paper and a further four DIMA Awards in 2007. The ultra smooth surface, luxurious, warm tone and archival base of Warm Cotton Gloss 325 offers photographers a further refinement of a range that is in a class all of its own.

A premium selection of Innova Art digital media, including IFA-14 Smooth Cotton High White 315gsm, IFA-22 Soft Textured Natural White 315gsm 100% Cotton and IFA-15 Soft White Cotton 280gsm, has been restyled and repackaged. The IFA 36 Photo Canvas Ultra Gloss 380gsm, described by Professional Imagemaker magazine “as the king of the gloss canvases”, will also be on show. The robust, scuff resistant, smooth or textured surfaces of Innova Art’s digital book art papers, together with their consistent grain direction, which helps to cut down on paper wastage, are the perfect solution for photographic portfolios and albums. The complementary Opus album range will also be on display.

As the first international supplier of fine art media to be launched in the 21st century, Innova Art can claim to have designed papers and canvas specifically for digital fine art printing, rather than to have simply adapted existing media. As the choice of professionals and amateurs alike, Innova Art demonstrates the advantage of fresh thinking.

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