Innova Art to Launch New Additions to Olmec Range

August 23, 2012 | Zoltan Arva-Toth | Accessories, Photokina 2012 | 0 Comments |
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Innova Art has unveiled two new additions to its award-winning Olmec brand of resin-coated papers. Launching at Photokina, the all-new 190gsm Photo Gloss and Lustre Lightweight papers offer photographers exciting new weights and finishes. Both new papers are bright white, water resistant and single-side coated.

Olmec Press Release

Olmec: the pick of the premium digital papers

New additions to the award-winning Olmec brand of resin-coated photo papers are launched by Innova Art on its stand in Hall 6, stand B31, at Photokina, Cologne, 18-23 September.

The all-new 190gsm Photo Gloss and Lustre Lightweight papers offer photographers exciting new weights and finishes. Both new papers are bright white, water resistant and single-side coated, and will offer photographers welcome opportunities to get creative with high gloss and low sheen finishes. They combine the proven quality of the Olmec brand with a cost-effective package of A4 and A3 sheets supplied in packs of 100.

“Olmec is a tried, tested and trusted brand so there is no need for a revolution,” says Innova Art MD Mike Gonzalez. “What we are doing with these new papers is offering a wider choice across a range that photographers love and have depended upon for a very long time. Olmec is a great name in good hands.”

Olmec has established itself as first choice for the serious amateur and professional photographer alike. It has always had impeccable credentials and perfectly complements the company’s flagship FibaPrint® photo fibre-based inkjet papers.

Olmec is not simply about a great pedigree. Two DIMA awards for its Photo Gloss 260gsm Heavyweight paper demonstrate that Olmec papers bear comparison with any of their rivals.

Custom-designed ICC colour profiles to optimize output on Olmec papers can be downloaded free from the Innova Art website at http://www.innovaart.com/olmec. The profiles work on both PC and Mac platforms and support popular Epson, Canon and HP photo printers.

“A sound range of materials with a better than average set of canned profiles, for a wide range of printer options.”  Professional Imagemaker magazine, 2011

“[The] 260gsm glossy paper scoops joint-first place atop the print quality table… another photo paper with consistent results across a range of printers.” PC Pro magazine

Olmec Photo Papers are available worldwide through the Innova Art sales and distribution network.

For more details on the Olmec range contact Monika Sokolowska at monikas@innovaart.com or call +44 1992 571775.



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