Book a Studio, phlow, Rambex Universal and SNAPP Guides have been chosen to exhibit their products and services in the inaugural Innovation Hub at The Photography Show (18-21 March, NEC Birmingham). The Innovation Hub will play host to the first lens in the world to fit any camera or video camera – the Rambex 105mm f/8 Universal and DIY Camera Lens v1.0. The Universal Lens is manually operated and focused by sliding the focusing tube forwards or backwards. Pros will also benefit from a visit to see the team behind Book a Studio – an all-new, unique digital directory which allows photographers and videographers to find their perfect studio. Founded in 2016 and based in London, Book a Studio provides everything needed for users to contact studios and is free of charge for both studios and photographers to use. For the photographers heading to the show who love to combine travel into their work, SNAPP Guides' new, innovative, smart app will change the way that future shoots are planned, leaving more time for the all-important creative preparation. phlow will also be on hand in Innovation Hub to present their photo-sharing platform with the visitors of The Photography Show looking to get ahead with their own digital marketing. The technology behind this new app allows the images photographers have taken to be seen by targeted people beyond existing social circles, while providing powerful and contextual insights into portfolios.

Press Release

Innovative imaging technology heads to The Photography Show

Exciting start-up companies Book a Studio, phlow, Rambex Universal and SNAPP Guides have been chosen to exhibit their products and services in the inaugural Innovation Hub at The Photography Show (18-21 March, NEC Birmingham), following a national search to discover the latest game-changing photography technology, gadgets and services.

The Innovation Hub will play host to the first lens in the world to fit any camera or video camera – the Rambex 105mm f/8 Universal and DIY Camera Lens v1.0. The Universal Lens is manually operated and focused by sliding the focusing tube forwards or backwards – a must try for all photography enthusiasts and pros heading to the show in search of something new to enhance their kit bag selection.

Pros will also benefit from a visit to see the team behind Book a Studio – an all-new, unique digital directory which allows photographers and videographers to find their perfect studio. Founded in 2016 and based in London, Book a Studio provides everything needed for users to contact studios and is free of charge for both studios and photographers to use.

For the photographers heading to the show who love to combine travel into their work, SNAPP Guides new, innovative, smart App will change the way that future shoots are planned, leaving more time for the all-important creative preparation. Visitors can get clued up at The Photography Show on how to use the SNAPP Guides app to discover and get to incredible locations, plan a shoot with ease and return with their best travel shots ever.

phlow will also be on hand in Innovation Hub to present their photo-sharing platform with the visitors of The Photography Show looking to get ahead with their own digital marketing. The technology behind this new app allows the images photographers have taken to be seen by targeted people beyond existing social circles, while providing powerful and contextual insights into portfolios. Save time… save money… get seen.

The successful start-ups have been allocated stand space (2x2m), promotion via the show website, will appear in the official Show Guide and will also be given the opportunity to demo their product or service on stage to visitors.

Since its launch in 2014, The Photography Show is considered to be the event at which to showcase photography kit and equipment to the UK market (pro and enthusiast), and attracts global brands including Canon, Nikon, Olympus, Panasonic, Fujifilm, Sony, Adobe and Epson. This year’s speaker line-up includes photography legends Sebastião Salgado, Albert Watson, Jill Furmanovsky and Nadav Kander, cementing the event as the highlight of the UK’s photography calendar, and the ideal environment for the most exciting new innovations to take off.

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