Kodak and Lexar Expand Flash Memory Card Line-Up
Kodak and Lexar Press Release
Kodak and Lexar Expand Flash Memory Card Line-Up to Include Popular Mobile Card Formats
CANNES, France—(BUSINESS WIRE)—Feb. 14, 2005—miniSD, Reduced Size MMC (RS-MMC), MMCmobile Formats Make It Easy to Print, Share, and Store Pictures Anytime, Anywhere
Eastman Kodak Company (NYSE:EK) and Lexar Media, Inc. (Nasdaq:LEXR) today announced the further expansion of the KODAK flash memory card line to include popular formats for mobile devices including mobile camera phones and PDAs.
“Generations of people have trusted Kodak to help them take and preserve pictures. Our introduction of the new KODAK memory cards is yet another way of extending such trust and reliability to the mobile imaging market,” said Claudio D’Amico, general manager, worldwide memory business, Digital and Film Imaging Systems, Eastman Kodak Company. “The mobile memory card formats—miniSD, Reduced Size MMC, and MMCmobile cards—will be competitively priced and offered at retail locations where memory cards and mobile devices are currently sold.”
Using the new KODAK memory cards, people can store numerous pictures and short videos on their compatible mobile camera phones or PDAs. From those devices, they can then upload favorites to KODAK Mobile Service for quick, digital sharing with friends around the world, and order real KODAK pictures from the KODAK EASYSHARE Gallery (formerly Ofoto). In addition, the mobile cards—with included adapters—can be inserted into KODAK kiosks at retail shops worldwide to make real KODAK pictures in seconds. Furthermore, the miniSD form factor, with adapter, will work in KODAK EASYSHARE digital cameras as well as other digital cameras compatible with the SD card format.
KODAK miniSD cards and KODAK Reduced Size MMC cards will be available from Lexar in March, while KODAK MMCmobile cards will be available this summer. All will be available in capacities ranging from 128 MB to 512 MB, with initial shipments targeting Europe (other regions to follow).
As part of a multi-year agreement announced in mid-2004, Lexar Media is manufacturing and distributing a full range of KODAK branded memory cards. Both companies market the products worldwide.
About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images—for memories, for information, for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on the following businesses: Health—supplying the medical and dental industries with traditional and digital imaging information products and services, as well as healthcare IT solutions and services; Graphic Communications—offering on-demand color and black and white printing, wide-format inkjet printing, high-speed, high-volume continuous inkjet printing, as well as document scanning, archiving and multi-vendor IT services; Digital & Film Imaging Systems—providing consumers, professionals and cinematographers with digital and traditional products and services; and Display & Components—which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers. More information about Kodak (NYSE:EK) is available at http://www.kodak.com
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 81 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit http://www.lexar.com
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements that are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include, among others, statements related to the benefits and availability of, and consumer demand for, KODAK memory card products manufactured by Lexar, and the growth opportunities available to Kodak and Lexar. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include, among others, that each company’s growth and success depends on its ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in each company’s filings with the SEC, including its most recently filed Form 10-K and Form 10-Q. Neither Kodak nor Lexar assume any obligation to update the information in this release.
Kodak and EasyShare are trademarks of Eastman Kodak Company 2005. Lexar and the Lexar logo are trademarks of Lexar Media, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.