Kodak Drives Wireless Picture Sharing and Printing
Kodak Press Release
Kodak Leads Imaging Industry in Driving Wireless Picture Sharing and Printing
KODAK EASYSHARE-ONE, WiFi-Enabled EASYSHARE Printer Dock Plus Add to Growing Kodak Portfolio of Wireless Products and Services
ORLANDO, Fla., Feb. 20—Building on its leadership role in making digital photography easy, Eastman Kodak Company is highlighting a range of new wireless-enabled digital photography products and services at this week’s 2005 Photo Marketing Association International Show (Kodak Booth #3544; OCCC West Building), bringing to life the ability to share pictures whenever and wherever people wish.
Kodak added to its growing portfolio of wireless products and services with the unveiling of EASYSHARE-ONE (US$599) in January 2005, the first WiFi digital camera of its kind that allows consumers to carry and instantly share up to 1,500 digital pictures with friends across the table, or across the globe.
The same KODAK Wi-Fi card that provides the EASYSHARE-ONE camera with wireless capabilities can now also be used with the recently introduced EASYSHARE Printer Dock Plus. This frees the Printer Dock Plus to communicate with computers on the wireless home network without being in the same room, whether for snapshot picture printing from a PC’s collection or rapid transfer of digital images from a docked camera to a computer’s hard drive.
Kodak’s popular EASYSHARE software, which is installed on 15 million computers worldwide, is also being made WiFi compatible for more seamless picture transfer and synchronization.
Kodak leverages a wide range of wireless standards, such as BLUETOOTH® technology, infrared, WiFi and cellular networks, to make it easy for people to view, share and print pictures instantly without the use of cords, cables or even computers—anytime, anywhere.
“The opportunities that wireless imaging affords are endless. It enables instant sharing to keep people connected, but more importantly, it provides better ways to share an irreplaceable form of social currency, the picture,” said Pierre Schaeffer, director of business strategy, Digital & Film Imaging Systems, Eastman Kodak Company. “Wireless is so much more than just the ability to transfer, share and print without a cord. Kodak is challenging convention, finding innovative, compelling ways to put the emotional power of pictures into any and every environment, and using wireless technology to break new ground in consumer ease of use.”
Kodak introduced its first generation of wireless products and services in 2003, leveraging partnerships with leading mobile network carriers such as Cingular and Verizon, to offer KODAK Mobile Service. Subscribers have anytime, anywhere access to all of their digital photos and phone-captured video, using their handsets or Web-connected computers. Later that year, people began beaming images captured with their mobile phone cameras to KODAK Picture Maker kiosks via infrared and BLUETOOTH wireless transfer technologies, then printing real KODAK pictures in seconds.
In 2004, Kodak introduced the KODAK EASYSHARE Printer Dock Plus, allowing wireless printing at home from a variety of mobile phone cameras, PDAs, and other short-range wireless-enabled devices. KODAK Mobile Service continued to expand in terms of services such as on-demand phone wallpaper, as well as reach with the launch of the service across Europe and in Australia.
Connecting with Market Leaders
Kodak is working with leading mobile carriers and handset manufacturers across the globe to develop and market photo-sharing applications over cellular networks. Whether printing images captured with a mobile phone camera or instantly sharing a picture thanks to a WiFi hotspot, Kodak continues to explore opportunities with market leaders such as T-Mobile, Cingular Wireless, Verizon Wireless, AT&T Wireless, and Nokia.
About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images – for memories, for information, for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on the following businesses: Health - supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications - offering on-demand color and black and white printing, wide-format inkjet printing, high-speed, high-volume continuous inkjet printing, as well as document scanning, archiving and multi-vendor IT services; Digital & Film Imaging Systems - providing consumers, professionals and cinematographers with digital and traditional products and services; and Display & Components - which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers. More information about Kodak (NYSE: EK) is available at http://www.kodak.com