Kodak Easyshare P712
Kodak UK Press Release
KODAK EASYSHARE P712 Digital Camera Unleashes Photographers’ Potential with Precision Controls and Stunning Image Quality - Blazing Fast Auto-Focus System, 12X Image-Stabilised Lens, 7.1 MP Sensor Combine for Crisp, Clear Pictures Ideal for Sharing
London, June 20 — Eastman Kodak Company today announced the KODAK EASYSHARE P712 zoom digital camera, setting a new performance benchmark for the consumer “superzoom” category. Its precision auto-focus system with best-in-class click-to-capture rate - literally faster than the blink of an eye, at less than 1/10th of a second (0.07 seconds) - helps photographers get the exact shots they want, whether action on a sports field or children on the playground. “When second and third-time digital camera buyers walk into stores this year, they’re searching for models with better performance and more control than point-and-shoots, without sacrificing ease of use. They want pictures that look phenomenal straight out of the camera,” said Carolyn Walsh, Product Sales Director Digital, Eastman Kodak Company. “Our new P712 camera is specifically designed for these photographers, helping them take stunning pictures that they’ll want to share widely with friends and family.”
The KODAK EASYSHARE P712 camera features a 12X (36 – 432 mm equiv.), image-stabilised, f2.8 – f/3.7, SCHNEIDER-KREUZNACH VARIOGON lens that delivers exquisite detail and sharpness. Its 7.1 megapixel sensor is paired with legendary KODAK Color Science image processing for spectacular, highly accurate colour - shot after shot.
Optical image stabilisation provides a two-stop advantage over non-image stabilised systems for better capturing subjects in low light for both stills and video. It also minimises handheld camera shake at longer focal lengths, which is ideal while photographing sporting events and during everyday picture taking when carrying a stabilising device is impractical.
The P712 camera will be available in the UK from June 2006, with a suggested retail price of £349.99.
Sharing Made Simple
The EASYSHARE P712 camera’s large 2.5-inch, high-resolution LCD and electronic viewfinder simplify framing, reviewing and sharing pictures. Photographers can select pictures for e-mailing or printing with a touch of the exclusive Share button, and even mark them as favourites for automatic uploading to the KODAK EASYSHARE Gallery in conjunction with included KODAK EASYSHARE Software version 6.
TV-quality, 30 frames-per-second VGA video with sound (MPEG4) is always available on the P712 camera with the turn of a dial. Convenient on-camera video editing includes functions such as split, cut, merge and trim, plus the ability to create single-frame or multi-frame “storyboard” still pictures.
As with all EASYSHARE cameras, the P712 model is compatible with KODAK EASYSHARE snapshot printers and camera docks, the IMAGELINK print system, and PICTBRIDGE technology for direct photo output without a computer.
Advanced Features for Precise Control
The hot shoe flash connector and optional KODAK P20 zoom flash (with a suggested retail price of £99.99) provides enhanced, more flexible lighting control, while the included rechargeable lithium-ion battery delivers long-lasting power for more picture taking opportunities.
Additional features include PASM, custom and extensive preset scene modes; multiple burst modes for action shooting; three-shot in-camera panorama stitching; a live histogram; 25 selectable AF points; custom white balance with selectable compensation; highlight/shadow clipping displays; and RAW/TIFF/JPEG support.
About the KODAK EASYSHARE System
Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE digital photography system, enhancing the digital photography experience for consumers worldwide. The EASYSHARE system consists of cameras, snapshot printers, services, docks, software, inkjet and thermal photo papers, and accessories, making taking, sharing and archiving high quality digital pictures effortless. Further information on KODAK EASYSHARE products is available at http://www.kodak.co.uk
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at http://www.kodak.com.







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#1 Zoltan
Quote from PR:
"Its precision auto-focus system with best-in-class click-to-capture rate - literally faster than the blink of an eye, at less than 1/10th of a second (0.07 seconds)"
A mere 70-millisecond lag including auto-focus time? If that were true, the P712 would put any DSLR with a USM/HSM/SSM lens to shame! You know what they say - seeing is believing. Right now, I simply don't believe this. I believe it will be quite a challenge for the actual product to live up to thia hype!
11:40 am - Tuesday, June 20, 2006
#2 phule
There's no way that is right. The Kodak marketing department is full of lies (no different than 99% of companies. They're probably using shutter-lag values after achieving focus.
2:59 pm - Tuesday, June 20, 2006
#3 nick in japan
Ambiguous wording is the advertisement world's bread and butter! Truly wonderful that we can catch them at their game. The classic "1 inch thick" of Panasonic's LX-1 remains the all-time leader. Maybe this is a area that would make a WONDERFUL section of this Blog, submissions of suspected lies, called "GOTTCHA". We all love honesty more than anything else, maybe it would help camera makers clean up their act and produce something like" we have been working on an obvious noise problem at asa's above 200, but we ain't gonna spring for the new CMOS sensor because we have too much invested in all these 1/2.5 weany CCD ones we bought, maybe soon, real soon".
8:57 pm - Tuesday, June 20, 2006
#4 John Rawson
I was just looking around for reviews on this new camera. What do I see here? One person states that it MIGHT be a lie, and two people build it to say that it IS a lie. None of you have seen or used this camera. You can say anything on the web about anything. The trouble is that some people think you know what you're talking about and that is not the case here. Test the camera yourself and then you can comment on its performance.
10:55 pm - Monday, June 26, 2006
#5 nick in japan
Reading carefully I think you will find that the entries here are concerned about ambigious advertising. Truth in advertising is important to some of us.
When a camera autofocuses and shutter lag are added together in the real world there is a question as to that speed claimed by Kodak. If the camera has already focused and there is a shutter lag of .07 sec, then we probably accept that, implying that both are achieved so fast is hard to digest, don't need a camera in my hands to see that!
The ad seems to want folks to think that they can go out and shoot pictures faster than "the blink of an eye", which isn't completely true.
1:28 am - Tuesday, June 27, 2006
#6 John Rawson
My comment is still the same. How do you know that it "isn't completely true". Your digital camera knowledge is far above mine I'm sure. Based on this knowledge you assume that this is missleading, but there is a chance that it just might be. When I come back from vacation in three weeks, I will try one out and let you know if your assumption is right.
1:15 pm - Tuesday, June 27, 2006
#7 nick in japan
John, autofocus is a process that sometimes is difficult to perform, actually there are situations where autofocus doesn't work due to the subject surface reflecting in a way that the autofocus can't determine a focus point. This is common knowlege with both types of focusing systems. Sometimes there is a noticable lag in time while we wait for the focus searching to finalize, sometimes we have to switch to manual focus to actually get a focus. For these reasons, a flat statement of blazing speed of capturing an image is a mis-leading advertisement directed to those folks that are not dedicated photographers, ie. new buyers that are suckered into thinking that focusing is a simple and easy process.
Taking issue with advertising that is less than completely truthful is something that myself, and other caring folks, want to do,to protect the consumer that needs a bit more information.
I am not trying to bash any company, I love them all, just trying to level the field by stopping the spin.
I think if I were the head of a camera company, I would proof-read all the ads the company put out, to ensure that ambigious stuff didn't affect the reputation of the company.
Reputation is the second most important thing in our lives.
8:39 pm - Tuesday, June 27, 2006
#8 Garry Butt
Hi I hate all this bs because you only confuess people not help. I have orderes the Kodak p712 and it is costing me $604.oo canadian I will have it in about a week then and only then can I tell you how it works.
6:32 pm - Wednesday, August 2, 2006
#9 nick in japan
Dear Mr. Butt,
personally, I really hope you enjoy the camera, it may be a great camera, my comments were directed to misleading advertising, not trying to confuse folks!
9:24 pm - Wednesday, August 2, 2006
#10 toni
Well I have just got my p712 and I must say it is FAST. in good light you can practically wave the thing around and taking a clear shot garaunteed. i'm loving it!
11:40 am - Friday, August 11, 2006
#11 hans
I have the p880 what a great camera I was in Alberta Canmore with it I have the best picture I have ever taken. then they came out with the p712 well I raced back to the place I bought the p880 and ordered the p712. I am no tech guy and really do not need all those buttons but still it is a good looking camera and yes the p 2o zoom flash is great too.
1:01 am - Tuesday, August 22, 2006
#12 mrs bless
iam a kadak fan i have kodak p850 and i want kodak p12 but i think it to much money kodak is selling for 479 i wish it was cheaper
3:27 pm - Wednesday, February 14, 2007