Kodak PMA 2008 Booth Tour

February 1, 2008 | Mark Goldstein | PMA Show 2008 | 1 Comment |

Kodak PMA 2008As usual Kodak have a huge booth at PMA, but once again very little of interest unless you’re in the photo-finishing business (which to be fair, a lot of visitors to the show are). The brand new Kodak Easyshare Z1012 IS ultra-zoom compact plus 3 more compacts that were first announced at CES were pretty much it for Kodak this year.

Website: Kodak PMA 2008 Booth Tour

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#1 Barrie Harrop

Kodak is like an ocean liner leaving the digital wharf with a faulty rudder, it going to take a very long time to turn this ship around.
Unfortunately its offer/branding is in a time warp, the next generation have no loyalty to this once famous brand, used to be in the top ten in the world today struggling at the bottom 100.
It s offer is confusing it is moving into the home printing market, which is sliding rapidly, its on-demand kiosk offer at retail level is too slow for the next generation who want it now—there on-demand kiosks take too long to complete a customer turn around to say http://www.springwise.com/retail/new_instant_print_kiosks/ which is 2-3 times faster in customer turnaround time with better quality prints.
Kodak’s retail branding doesn’t relate to the next generation.

8:35 pm - Friday, February 1, 2008