Land Rover Launches ‘Five by Five’ Photography Project

March 28, 2012 | Zoltan Arva-Toth | Websites | 0 Comments |
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Land Rover North America has launched on Tumblr with “Five By Five,” an innovative photography project that “reflects a unique approach to the creation and distribution of content”. The company selected five socially-connected photographers in five different cities and granted them access to different Land Rover models. “Land Rover is excited to launch on Tumblr with Five By Five because it is such a unique project that highlights our vehicles in a creative and artistic way,” said Ken Bracht, Marketing Communications Manager, Land Rover North America. “We chose to maximize Tumblr as our new social media channel because it fosters engagement, and with this project, allows enthusiasts to share and follow the journeys of each photographer as they experience our vehicles through the eyes of a lens.” To view the photos visit the website below.

Website: Land Rover | Tumblr

Land Rover North America Press Release

LAND ROVER LAUNCHES Presence on Tumblr with “Five By Five” PHOTOGRAPHY PROJECT

Brand Taps Five Socially Connected Photographers to Shoot Land Rover Vehicles Across Five U.S. Cities for New Tumblr Page

MAHWAH, N.J., March 26, 2011 – Land Rover North America is launching on Tumblr today with “Five By Five,” an innovative photography project that reflects a unique approach to the creation and distribution of content. Land Rover selected five socially-connected photographers in five different cities and granted them unprecedented access to different Land Rover models including the LR4, Range Rover Evoque, Range Rover Sport, Range Rover Autobiography, and the full Land Rover Heritage Fleet including classic Defenders. The results are now display on the new Land Rover USA page, landroverusa.tumblr.com.

“Land Rover is excited to launch on Tumblr with Five By Five because it is such a unique project that highlights our vehicles in a creative and artistic way,” said Ken Bracht, Marketing Communications Manager, Land Rover North America. “We chose to maximize Tumblr as our new social media channel because it fosters engagement, and with this project, allows enthusiasts to share and follow the journeys of each photographer as they experience our vehicles through the eyes of a lens.”

Land Rover’s Five By Five Tumblr project represents a truly authentic integration of a car brand into the Tumblr platform while respecting the artists’ authenticity and leveraging the site’s thriving community. The photographers are each creating 50 original pieces of photo content that express the Land Rover brand identity through their own creative filters. Through Land Rover’s Tumblr page, consumers have the opportunity to interact with and share original photos of the cars with other users on the site and through additional social media channels.

Each photographer in the Five By Five project was selected based on a combination of their photography style, experience, Tumblr presence and vision for the project.  The participants include: Adam Goldberg, actor, musician and artist who set out to find the hidden gems of Los Angeles, Ca., from a true insider’s perspective; British-born and New York-based fashion photographer, Frances Tulk-Hart, captured photos of the iconic New York City skyline on a trip upstate; Atlanta-based editorial and advertising photographer and teacher Zack Arias captured the action of an off-road course with the legendary backdrop of the Biltmore Estate in Asheville, N.C.; celebrity and editorial photographer Chris McPherson explored the adventurous side of Land Rover in Phoenix, AZ; and globetrotting travel and adventure photographer Jayms Ramirez took the vehicle on a coastal drive from North Beach to Santa Cruz in San Francisco, CA.  The outcome is a diverse set of photographs of Land Rover vehicles depicting each individual photographer’s style and narrative.

Visit landroverusa.tumblr.com to view the photos.

About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its’ clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover and Range Rover is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today’s Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque.  Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.



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