Leica M for (RED)

October 9, 2013 | Zoltan Arva-Toth | Digital | Comment | |
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A truly one-of-a-kind Leica M digital rangefinder camera designed by Jony Ive and Marc Newson will be auctioned off at Sotheby’s to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria. Taking place on 23 November 2013, the (RED) Auction will feature items "from disciplines as diverse as space travel and lighting design to contemporary art and rare automobiles, all unified and distinguished by their excellence and innovation," the organisers say. One of the highlights of the auction, the completely unique Leica M for (RED) has a laser machined aluminium body with an anodised aluminium outer shell.

Leica Press Information

Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Sotheby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.

The camera has s a full-format CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens representing the best in photography along with its innovative design.

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