Leica has launched a creative challenge for 120 participants in 4 cities. The Leica X Vario City Challenge is a coast to coast Leica Camera photo competition with a twist: Leica fans in New York, Washington DC, Los Angeles and Miami can compete for the chance to win a Leica X Vario (pictured) among many other valuable prizes. Interested readers living in one of these cities are encouraged to sign up, select their favourite image, and submit it to #XVarioChallenge. Click through / read on for the details.

Leica Press Release

Leica X Vario City Challenge

Experience the Leica X Vario in this creative challenge for 120 participants in 4 cities. The Leica X Vario City Challenge is a coast to coast Leica Camera photo competition with a twist! Leica fans in four cities— New York, Washington DC, Los Angeles and Miami—can compete for the chance to win a Leica X Vario among many other valuable prizes. 30 lucky participants in each city will be invited to shoot with a Leica X Vario during the City Challenge. Sign up quickly, be creative, select your favorite image, and submit it to the competition. #XVarioChallenge

ROUND 1: CITY PHOTO EXCURSIONS

To sign up, email [email protected] and fill out this form in its entirety, save and attach it to the email as part of your registration. The form should be printed and brought to the Leica X Vario City Challenge on the day of the photo excursion event you’ve registered for. Spots are granted on a first come, first serve basis; limit of 30 photographers. During the photo excursion, you’ll have the opportunity to experience the Leica X Vario and capture a photo to submit for the city judging. You’ll have until 11:59 PM on the Sunday following the challenge in the time zone of the city challenge to submit your entry.

ROUND 2: PUBLIC VOTING

After each city challenge, all submissions to the X Vario City Challenge will posted as an album to the local Leica Store’s page on Facebook. The image with the most votes over the course of one week will win the city challenge and advance to the final round.

Voting will take place on the respective city’s Leica Store pages on Facebook:

https://www.facebook.com/LeicaStoreNewYorkSoho
https://www.facebook.com/LeicaStoreDC
https://www.facebook.com/LeicaStoreLA
https://www.facebook.com/LeicaStoreMiami

PRIZES

City Finalists:
Advance to final round (one per city)
City Runner-Ups:
1st runner up: 99 Year Book (one per city)
2nd runner up: Leica Myself Book (one per city)
ROUND 3: FINAL JUDGING

Each city winner will be judged by a panel of 5 acclaimed judges who will choose the overall X Vario City Challenge winner.

PRIZES

Grand Prize:
Leica X Vario
Private reception at the city Leica Store
Digital Photo Exhibit at the city Leica Store
Special Series on The Leica Camera Blog using the X Vario in 2014
Second Prize:  Leica X2
Third Prize:     Leica D-Lux 6
Fourth Prize:  Leica C
TIMELINE

The timetable will be as follows:

City 1 – New York City

EVENT: PhotoPlus Expo Oct. 24 – 26
CHALLENGE DAY: Friday, Oct. 25, 12 PM EST – 4 PM EST
SUBMISSION PERIOD: Friday, Oct. 25 4:01 PM – Sunday, Oct. 27, 11:59 PM EST
VOTING PERIOD: Monday, October 28, 12 PM EST – Sunday, November 3 , 11:59 PM EST
CITY WINNERS ANNOUNCED: Wednesday, November 6

City 2 – Washington DC

EVENT: FotoWeek DC Nov. 1-10
CHALLENGE DAY: Friday, Nov. 8, 12 PM EST – 4 PM EST
SUBMISSION PERIOD: Friday, Nov. 8, 4:01 PM EST – Sunday, Nov. 10, 11:59 PM EST
VOTING PERIOD: Monday, November 11, 12 PM EST – Sunday, November 17, 11:59 PM EST
CITY WINNERS ANNOUNCED: Wednesday, November 20

City 3 - Los Angeles

CHALLENGE DAY: Friday, Nov. 15, 12 PM PT– 4 PM PT
SUBMISSION PERIOD: Friday, Nov. 15, 4:01 PM PT – Sunday, Nov. 17, 11:59 PM PT
VOTING PERIOD: Monday, November 18, 12 PM PT – Sunday, November 24, 11:59 PM PT
CITY WINNERS ANNOUNCED: Wednesday, November 27

City 4 – Miami

EVENT: Art Basel Dec 1-8
CHALLENGE DAY: Friday, Dec. 6, 12 PM EST – 4 PM EST
SUBMISSION PERIOD: Friday, Dec. 6, 4:01 PM EST – Sunday, Dec. 8, 11:59 PM EST
VOTING PERIOD: Monday, December 9, 12 PM EST – Sunday, December 15, 11:59 PM EST
CITY WINNERS ANNOUNCED: Tuesday, December 17
Finalists Judging and winner announcement

JUDGING PERIOD: Wednesday, December 18
GRAND PRIZE WINNER ANNOUNCED: Thursday, December 19

Click here for the official rules for the X Vario City Challenge.

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