LG G2 Smartphone Features Optical Image Stabilization
In a sign that smartphones are definitely coming of age from a purely photographic point of view, LG are really pushing the optical image stabilization technology inside their new G2 smartphone with the release of an entertaining video campaign starring none other than a chicken.
The LG G2 is one of the few smartphones on the market to offer built-in optical image stabilization (OIS) technology, which stabilizes the camera's focus when hand-holding the G2 so that you get less blur in photos and less shaking in videos. This is especially important for smartphones, which typically suffer from high noise at low ISO speeds, especially when compared with even a cheap point and shoot compact camera. It seems that OIS may be becoming the new must-have feature for smartphone owners, as more and more people use them as their primary picture-taking device.
Optical image stabilization is great for low-light and night photography too, another common usage by smartphone owners. Slower shutter speeds are required when the light falls, which typically causes movement to produce blur and a lack of sharpness in the image. With OIS onboard, the LG G2 can take sharper pictures at slower shutter speeds than competing models that don't have OIS.
LG are heavily promoting this aspect of the LG G2 phone with the aid of a chicken called Lizzy, as apparently a chicken's head stays completely still even when you move their body, just like the LG G2 smartphone. Cue a lot of exciting scenes where the chicken captures footage that Dave, her human owner, could never hope to achieve. Tenuous, we know, but entertaining non-the-less.
What do you think? Would you buy a new smartphone because it offered optical image stabilization? Does it really make a big difference to mobile photography? Let us know in the Comments section below.