Lumix G ‘The One For You’

July 17, 2014 | Zoltan Arva-Toth | Compact System Camera, Websites | 2 Comments |
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Panasonic UK has launched a new camera selector tool for its Lumix G range. The Lumix G ‘The One For You’ campaign is designed to make choosing a camera a quick and pleasurable experience, whether you’re an absolute beginner, passionate amateur snapper or dedicated pro. The interactive selector tool features each Lumix G product in the context of how real consumers take photos – making it easy for the viewer to identify the camera most suited to the kind of person they are. Comprising three easy steps, the tool clearly identifies the five cameras in the Lumix G range in line with the real world specifications consumers want, the company says. The new camera selector is featured on the website below.

Website: Lumix G 'The One for You'

Panasonic Press Release

Which Lumix G camera is ‘The One for You’?

Panasonic launches new camera selector tool for the Lumix G range

Given the sheer volume of choice in the camera market, it comes as no surprise that shopping for the best product for their specific needs – both for the type of photos they like to take and their own level of photography expertise – can be a confusing and frustrating experience for many consumers.

Lumix G ‘The One For You’ Campaign is designed to make choosing a camera a quick and pleasurable experience, whether you’re an absolute beginner, passionate amateur snapper or dedicated pro. Ditching mind boggling techno jargon in favour of the more emotive checklists that make consumers tick, Panasonic’s new camera selector tool clearly identifies the five cameras in the Lumix G range in line with the real world specifications consumers want.

Featured on the campaign site www.panasonic.co.uk/lumixgtheone, the interactive selector tool features each Lumix G product in the context of how real consumers take photos – making it easy for the viewer to identify the camera most suited to the kind of person they are and where, when and how they want to capture their world.

Comprising three easy steps, the tool asks users to rank their level of prowess, followed by how much they’re looking to spend (budget, mid-range or premium price points). The third step taps into what drives their passion for photography: users can then select the four images from a tantalising selection of professional shots – from sport, wildlife and action shots to food, nature, urban landscapes and people portraits – that best represent the types of images they most aspire to take.

The tool uses these personal specifications to recommend the best Lumix G for their needs – with clear explanations of the camera’s unique features, tech specs in action and recommended kit.

The One for You?

  • Lumix GH4 – The One that’s exceeding expectations ...with the ability to capture 4K images and movies
  • Lumix GX7 – The One that’s got a different perspective... with an electronic tilt viewfinder that meets your vision
  • Lumix G6 – The One that’s taking photography further...and freeing you up to capture the moment with lightening autofocus
  • Lumix GM1 – The One that’s thinking smaller...the most compact camera in the Lumix G range
  • LumixGF6 – The One that’s designed to share the experience...with Wi-Fi connectivity at the touch of a button.

The initiative will be supported by an advertising campaign including billboard, London Underground, print and online plus social media and point of sale activations.



Your Comments

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#1 TinaEdwards

I'd like to make it clear that I'd never choose a camera based on an exercise of this sort. However, I was curious to try it out. for what it's worth here's a summary of my experience using this selection tool.

Firstly, I didn't find any mention of budget requirements on the screen I got when I went through to the Panasonic website.

The series of options leading to the 'ultimate revelation' of which Lumix G camera is suitable (for me or anyone else)is very limited in scope.

The very last stage of the process includes a range of photos to select from. You can choose four which are, presumably, intended to reveal the 'inner photographer'. The number of photos to choose from is limited and the range is fairly stereotypical

I consistently got the Lumix GM1 as the perfect choice for me. Whilst I understand that this is an excellent camera, in many ways, it's not one I would ever consider buying, for a variety of reasons, but mainly because it lacks an inbuilt viewfinder or the option to attach an external one.

The tool is very 'Snapsort-ish' - shallow in detail and analysis and not really very useful for making a truly informed decision about buying a camera. Using it is a bit like answering a questionnaire - you always feel that they're too limited in scope or don't provide enough options to make it really worth bothering with.

1:55 pm - Friday, July 18, 2014

#2 Andrew Lowery

The tool ignores photos of the interior of buildings such as gyms, museums and cathedrals. I found it to be useless.

1:21 am - Sunday, July 20, 2014