Lytro Enters European Market, Expands US Presence

July 16, 2013 | Zoltan Arva-Toth | Digital, Digital Compact Cameras | 2 Comments |
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Lytro has expanded its US distribution, with in-store availability at 44 Best Buy stores across the country, as well as at B&H's NYC superstore. Lytro is also currently available through international retail partners in Germany, Austria, and Switzerland. This, along with today's UK launch, marks Lytro’s second international retail expansion, following the camera’s debut in Hong Kong, Singapore, Australia, and Canada in October 2012. “As we continue to expand internationally, this is an opportunity to work with partners who share our vision for light field technology and support it across new markets. We look forward to seeing the kinds of living pictures our new European customers will create,” said Jason Rosenthal, CEO of Lytro.

Lytro Press Release

Lytro Expands U.S. Retail Distribution and Enters European Market

The Lytro camera to be available in-store at B&H and Best Buy in the U.S. as well as through retailers in Germany, Austria, Switzerland and UK

Mountain View, Calif. – July 16, 2013 – Lytro, Inc., creator of the world’s first consumer light field camera, has announced that it has expanded its U.S. distribution, with in-store availability at 44 Best Buy stores across the country, as well as at B&H Photo Video super store, in New York City. Lytro is also currently available through international retail partners in Germany, Austria, and Switzerland and coming soon to the U.K., through partnerships with Consutecc Innovative Technologies in Germany and Softline UK.

This marks Lytro’s second international retail expansion, following the camera’s debut in Hong Kong, Singapore, Australia, and Canada in October 2012. Lytro continues to see increasing demand for light field technology in the U.S. and around the world. The company also recently announced the Lytro Mobile app, which lets people share and experience light field pictures on-the-go from their camera via iOS devices.

“As we continue to expand internationally, this is an opportunity to work with partners who share our vision for light field technology and support it across new markets. We look forward to seeing the kinds of living pictures our new European customers will create,” said Jason Rosenthal, CEO of Lytro.

“Germany is always hungry for photography innovations and we know many photographers here are eager to become Lytro customers. We are excited to partner with Lytro to bring light field technology to Europe’s Germany-speaking region,” said Stephan Madl, co-founder of Consutecc Innovative Technologies.

Availability
The Lytro camera will be available for retail:
·     In-store at select Best Buy store locations, available today;
·     In-store at select B&H store locations, available today;
·     In-store through retail in Germany, Austria and Switzerland, available today;
·     In-store and online through retail in UK, pre-orders starting July 22nd.

About Lytro
Lytro is transforming the camera into a powerful computational photography platform, forever changing the way everyone takes and experiences pictures. The first Lytro Light Field Camera offers photographic capabilities never before possible, such as focusing a picture after it’s taken, changing the perspective in the picture and creates interactive living pictures that can be endlessly refocused and enjoyed by friends and family online. Founder Ren Ng, whose Ph.D. research on light field photography won Stanford University’s prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award, founded the company in 2006.

For additional information, visit Lytro.com.



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#1 Simon

I was in two minds about this light field stuff; is it a big con? Then I saw they have a red one, so I'm sold. Red technology always works.

1:56 pm - Thursday, July 18, 2013

#2 Camera Store Australia

I wish you can expand also here in Australia and in other countries I want to have that lytro camera because I was very eager and confused to experience that thing.

2:25 am - Saturday, August 17, 2013