Macphun Releases Tonality

July 31, 2014 | Zoltan Arva-Toth | Software | 0 Comments |
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Tonality from Macphun is a new Mac app for creating superior black-and-white images. The software uses a proprietary 16-bit raw processing engine, advanced imaging algorithms and a comprehensive set of unique digital darkroom features permitting photographers "to do things they never before have been able to achieve," the company says. Starting with "professionally inspired" presets, Tonality includes features like layer-based image editing, adaptive exposure and smart contrast, overlay textures, advanced clarity and structure detail, grain and film emulation, adjustment brushes and a selection of finishing tools for photographers to craft their finest work. Each layer includes separate opacity controls, blending modes and preserves colour data of the original image. “For many photographers, crafting dramatic black-and-white images is their favouritee form of creative expression yet presents uniquely difficult and time-consuming challenges,” said Paul Muzok, CEO of Macphun. “We designed Tonality to overcome those challenges, and be not only the best app for those passionate about monochrome image making but also appeal to the casual photographer who is exploring the genre." Tonality is available today as an electronic download from the Macphun Web Store.

Website: Macphun Web Store

Macphun Press Release

Macphun Software releases Tonality, unique new software for creating exceptional black and white images

RAW file support, professionally created film & style presets, effect layers and unique creativity tools make it easy for anyone to create incredible monochrome photos

Del Mar, CA — July 31, 2014 — Macphun Software, a leading innovative photography app developer with over 20 million users worldwide, today announced the release of Tonality, the fourth addition to it’s popular suite of powerful, easy-to-use photo software for Mac users of all skill levels. Tonality uses a proprietary 16-bit RAW processing engine, advanced imaging algorithms and a comprehensive set of unique digital darkroom features that enable photographers to create the highest quality black and white images possible with minimal effort and maximum creativity. To learn more and watch videos, visit www.macphun.com/tonality,

Tonality’s range of cutting-edge technology works harmoniously to produce stunning black and white images and creative styles simply not possible with any other tool. Starting with professionally inspired presets, Tonality includes powerful features like layer-based image editing, adaptive exposure and smart contrast, overlay textures, advanced clarity and structure detail, grain and film emulation, adjustment brushes and a selection of finishing tools for photographers to craft their finest work. Notably, each layer includes separate opacity controls, blending modes and preserves color data of the original image. This offers the ultimate in creative flexibility and permits photographers to do things they never before have been able to achieve.

“For many photographers, crafting dramatic black and white images is their favorite form of creative expression yet presents uniquely difficult and time-consuming challenges,” said Paul Muzok, CEO of Macphun. “We designed Tonality to overcome those challenges, and be not only the best app for those passionate about monochrome image making but also appeal to the casual photographer who is exploring the genre,” Muzok added. 

Key Features of Tonality
• Professional image quality with proprietary 16-bit RAW processing engine 
• Advanced algorithms and a streamlined user experience for superior results 
• Scores of inspiring professional presets provide a wide range of one-click image styles 
• Built-in organic-style overlay textures, plus user-loadable textures, for incredible creativity • Unique adaptive exposure and smart contrast tools for advanced tone control 
• Multiple effect layers, each with separate opacity controls, blending modes and preservation of color data offer true advancements in creative toolsets
• Adjustable, pressure-sensitive brushes and masking tools for precise selective edits
• Advanced clarity and structure detail controls yield dramatic results
• Proprietary grain engine with over 20 emulated film types 
• Selective color using color channel sliders for unique stylistic expressions 
• Glow, lens blur, vignette, photo frame and opacity controls for finishing touches 
• Easy image sharing to popular social networks, and via email, instant messaging, AirDrop and SmugMug 
• Macphun Print Lab services, powered by MILK 
• Runs as either a standalone app or, in the Pro version, as a plug-in to popular image editing software like Adobe® Photoshop®, Adobe Photoshop Lightroom®, Adobe Photoshop Elements® or Apple® Aperture®.

Pricing & Availability
Tonality is available today as an electronic download from the Macphun Web Store (www.macphun.com/store) and the Mac App Store. It will be available in August at select specialty camera and online retailers (www.macphun.com/reseller). Retail products are delivered on a high-speed SD memory card, an industry first.



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