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Lynx has teamed up with award-winning photographer Matthew Lloyd to launch an Instagram-based photo contest entitled 'Make Moments Not War.' As part of Lynx's Make Love Not War campaign, the Make Moments Not War project encourages budding photographers and Instagram users to take their own images of peace using the hashtag #LynxPeace and tagging @lynxeffectuk. "Whatever Peace means to you, get out there and capture it. If your shot makes our #lynxpeace gallery, you'll be in with a chance of winning an iPhone 5S," the organisers say. The winning images will be displayed alongside Matthew Lloyd’s collection of peace photography at an exhibition in London later this summer.