Marketing Fine Art Photography

June 8, 2011 | Zoltan Arva-Toth | Books | 1 Comment |
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Marketing Fine Art Photography by Alain Briot is a new title from Rocky Nook. The author is a leading contemporary landscape photographer and teacher, who offers practical, up-to-date, tried and tested marketing techniques to fine art photographers eager to learn how to sell their work to make a profit. “Briot’s approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced,” the publisher says. “Though directed toward selling fine art, this method can be applied to other products.” The 320-page book sells for $44.95.

Press Release

Marketing Fine Art Photography—New from Rocky Nook

Santa Barbara, CA — In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don’t have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.

In Marketing Fine Art Photography (Rocky Nook, $44.95 USD), Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot’s approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.

Topics include:
·      Defining fine art photography
·      Wholesale, retail, and consignment
·      Knowing your customer
·      Where to sell and how to price fine art
·      Fundamentals of marketing and salesmanship
·      Profitability and honesty in business
·      Packing and shipping fine art
·      Common marketing mistakes
·      The unique selling proposition (USP)

About the Author

Alain Briot is one of today’s leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris.

After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the U.S. He began his study of photography at Northern Arizona University, earning his Bachelor’s Degree in 1990 and his Master’s Degree in Visual Communication in 1992.

From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses.

Briot’s goal is to create the most exciting and beautiful photographs possible. His equipment—be it cameras, software, etc.—is chosen for the ability to make this possible.

Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at http://www.beautiful-landscape.com.



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#1 Michael James Slattery

If you want anything in life - you must be willing to succeed at finding what does not work enough times till you do find what works - you will get whatever you want in life only after that effort.

1:13 am - Saturday, June 11, 2011