Memoto Raises Half a Million Dollars for Unique Wearable Camera

November 29, 2012 | Zoltan Arva-Toth | Digital Compact Cameras | 4 Comments |
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After reaching its Kickstarter goal of $50,000 in just 5 hours, Memoto continued to rally support for its wearable micro-camera that captures every moment of your life in “photo keyframes,” ultimately surpassing two stretch goals and reaching a half million dollars in funding.  Capturing a 5-megapixel photo every 30 seconds, the Memoto camera is about the size of a large postage stamp and features geotagging, a built-in rechargeable battery with a LED indicator, and a micro-USB port for charging and downloading pictures to a computer. “Of course, you always dream that your product will have an impact like this, but we were blown away that we received so much support from the community in such a short time frame,” said Martin Källström, CEO of Memoto. “This device represents a turning point in how we remember and share special moments in our lives. It’s great that so many share our vision.”

Estimated availability for the Memoto camera is early 2013. The unit will be offered in Graphite grey, Arctic white and Memoto orange colors for $279. For the last two days on Kickstarter, Memoto will be offering the camera at the discounted price of $249.

Memoto Press Release

Memoto’s Wearable, Automatic Camera Crushes Kickstarter Goal, Raising Half a Million Dollars

Innovative, lifelogging camera reaches $500,000 funding on Kickstarter, passing two stretch goals and earning a range of new product enhancements - Memoto team now shares the secret of their success on their blog

Linkoping, Sweden (November 27, 2012) – With the help of a supportive and enthusiastic Kickstarter community, Memoto has turned its vision of giving everyone a true photographic memory into a reality. After reaching its Kickstarter goal in just 5 hours, Memoto continued to rally support around the fresh idea of creating a searchable, shareable memory, ultimately surpassing two stretch goals and reaching a half million dollars in funding, 10 times the original goal. With just a few days to go, Memoto is now aiming for a third stretch goal that will offer an assortment of useful new features.

“Of course, you always dream that your product will have an impact like this, but we were blown away that we received so much support from the community in such a short time frame,” said Martin Källström, CEO of Memoto. “This device represents a turning point in how we remember and share special moments in our lives. It’s great that so many share our vision.”

At about the size of a postage stamp, the Memoto camera is an intelligent micro-device that captures every moment of your life in photo keyframes. These spontaneous shots can be effortlessly searched, shared and revisited at any time using Memoto’s innovative web service and mobile application. The camera connects to your clothing with a small stainless steel metal clip, subtly capturing every special moment of your life as it’s happening—before you even realize how special it is.

After listening to the feedback and comments of the Kickstarter community, the Memoto team developed a range of different product enhancements available if its stretch goals were met. Having successfully met its first two goals, the new features that will be integrated into the final product including the ability to choose what time interval the photos are taken from the Memoto application, the ability to bookmark specific photos by quickly tapping the camera after a special moment making it’s easy to later find the photo, and the option to retain photos stored locally when syncing with the computer as well as uploading them to the cloud. The third stretch goal, which Memoto hopes to achieve in the next couple days, is the creation of a wide-angle camera lens, a waterproof case and a Wi-Fi dock.

“We are so grateful to the Kickstarter community and inspired by their engagement with the Memoto project,” said Martin Källström, CEO of Memoto. “We’ve listened carefully to their ideas and incorporated much of their input into product enhancements. We’re confident that the end result will be one aligned with the desires of the community and what we ourselves wanted to achieve with Memoto.”

The Memoto team includes Sweden’s most innovative and experienced entrepreneurs, its foremost camera electronics engineer, and industrial designer who joined forces more than one year ago to pursue this vision. The team spent countless hours planning and preparing for the launch of the Memoto camera and has been thrilled by its reception in countries around the world. The Memoto camera was a popular news topic from the US to China, creating a new conversation about mainstream lifelogging. You can find a full description of the key successes of the launch on the Memoto blog.

The Memoto team has been exploring the area of lifelogging for the past year, traveling the world interviewing lifeloggers, entrepreneurs, scientists and thought-leaders. This allowed the team to incorporate the most crucial elements into the Memoto camera. The Memoto team also recently released the trailer for the documentary that they produced during their journey. You can find it here.

Estimated availability for the Memoto camera is early 2013. The unit will be offered in Graphite grey, Arctic white and Memoto orange colors for $279. For the last two days on Kickstarter, Memoto will be offering the camera at the discounted price of $249.

Interviews with the Memoto team are available upon request. For more information, please contact Lindsay Stuart at lindsaystuart@maxborgesagency.com or 305-374-4404 ext. 149. Please also join the Memoto conversation on http://www.facebook.com/Memotocompany and www.twitter.com/Memototeam.

About Memoto
Memoto is a Swedish startup with a vision of giving everyone a true photographic memory. As an innovator in the field of lifelogging, Memoto develops products and technologies that offer its users a way to capture and share every special moment of their lives.



Your Comments

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#1 BlackBox

An extremely ridiculous idea, promoting the "Big Brother is watching you" life style. I want to take pictures of truly special moments, which simply don't happen every 30 seconds. Besides, I don't want a thousand crappy 5MP photos every day. No, thanks.

1:11 am - Friday, November 30, 2012

#2 Angy Chesler

my first thought was now photography is degraded to something like fastfood. But then I thought of some more creative way's to use it. Maybe to capture moments of expressions, maybe to capture when those little birds hatch in the tree next to my house. Of course my kids would use it as a spy cam and yes I could always use it as a nanny cam and bust them

10:19 pm - Friday, November 30, 2012

#3 Dr. Bob

I believe that this will have a large impact on documenting everything around a person or location in the event of a crime ....

8:52 pm - Wednesday, January 2, 2013

#4 Anil Valvi

Very helpful read, I really wanted to know what the hell tags were all about, and you’ve explained it beautifully with my blog PR Company in Delhi

5:25 am - Saturday, June 1, 2013