Sony has released two new PlayMemories Camera Apps for its NEX-5R and NEX-6 compact system cameras - Light Shaft and Motion Shot. Light Shaft transforms ordinary landscape, beach and sky shots with an dramatic ray of light, like sunshine bursting through cloudy skies. Position your light source and choose from Ray, Star, Flare or Beam effects then tweak the angle, intensity, length and number of rays to suit your taste. Your original photo is automatically saved as a copy alongside the amended version. Motion Shot identifies your moving subject in a high-speed burst of frames, capturing each moment of the subject’s motion into a single image. Alongside the composited image, your original frames will be recorded in continuous shooting mode and remain untouched. These apps are priced at $4.99 each. In addition, Sony has launched a new Android app that adds fresh features to PlayMemories Online, the company’s photo and video cloud service.

Sony Press Release

New PlayMemories Camera Apps™ for the NEX-5R and NEX-6

Create exciting in-camera picture effects with ‘Light Shaft’ and ‘Motion Shot’, two new apps for the NEX-5R and NEX-6
New version of PlayMemories Online mobile app with Photo Book feature now available

Have fun adding more features to your NEX-5R or NEX-6 interchangeable lens camera with two new and easy to use PlayMemories Camera Apps™ from Sony, taking you in a fresh creative direction with a palette of inspiring picture options.

Available to buy from www.sony.net/pmca, both apps let you instantly create a huge range of in-camera picture effects, with no special PC software or image editing skills needed.

Light Shaft transforms ordinary landscape, beach and sky shots with an dramatic ray of light, like sunshine bursting through cloudy skies. Position your light source and choose from Ray, Star, Flare or Beam effects then tweak the angle, intensity, length and number of rays to suit your taste. Your original photo is automatically saved as a copy alongside the amended version.

Motion Shot identifies your moving subject in a high-speed burst of frames, capturing each moment of the subject’s motion into a single image. Press the shutter button and track the split-second action of that wild snowboarding trick or pole-vault. Freeze the beauty of wild birds landing on a lake or just have fun capturing friends, family and pets on the move. Fine-tune each shot by choosing your sequence length, start/end frames and fade-in or out. Alongside the composited image, your original frames will be recorded in continuous shooting mode and remain untouched.

There’s a fast-expanding range of Sony PlayMemories Camera Apps™ to suit every shooting style. Expand your camera’s capabilities with apps to control your camera, manage images and create professional-looking effects. To upgrade your camera, it’s easy to shop for new apps straight from your NEX-5R or NEX-6 camera by browsing the growing library via Wi-Fi or a connected PC.

New PlayMemories Camera Apps™ for the NEX-5R and NEX-6 are available now in the UK.

PlayMemories Online: New Android app and Photo Book feature

A new Android app* adds fresh features to PlayMemories Online, the photo and video cloud service from Sony. There’s also a new Photo Book feature that lets you have fun creating beautiful online photo books in a few simple steps.

The new app automatically selects memorable shots from all your uploaded photos, organising them by date. Each day you launch the app on your mobile device, you’ll see different photos from the past to rekindle those priceless memories.

Photo Book lets you organise and enjoy all the photos you’ve uploaded to PlayMemories in three easy steps. Just pick the photos that you want to be included into your photo book, select from a choice of eight themes and personalise your photo book with text and decorations. Once your book is ready you can view it at any time on your smartphone, tablet or PC; better still, share all those memories with friends and family by Facebook or e-mail.

* Updated iOS app for iPhone and iPad will available in summer 2013.

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