Nikon Coolpix P310 and P510

February 1, 2012 | Zoltan Arva-Toth | Digital Compact Cameras | 7 Comments | |
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Nikon has announced a pair of P series cameras, including the Nikon Coolpix P510 with a record-breaking 42x optical zoom. Alongside its 24-1000mm (eq.) f/3-5.6 lens, the Nikon P510 packs a built-in GPS module, Vibration Reduction technology and a 16.1-megapixel back-illuminated CMOS sensor. A 3-inch high-resolution (921,000-dot) vari-angle monitor makes it easy to compose images and movies from difficult angles. The other new P series camera, the Nikon Coolpix P310, offers a less ambitious 24-100mm equivalent focal range but boasts a fast f/1.8 maximum aperture at the wide end. Both cameras feature a mode dial with P, A, S and M modes, and both will be available in February/March (US/UK). The Nikon Coolpix P510 carries an MSRP of $429.95 / £399.99 / €471.00, while the Coolpix P310 has a suggested retail price of $329.25 / £299.99 / €354.00.

Nikon Press Release

Nikon’s New COOLPIX P-Series Pair Packs A Potent Punch Of Optical Excellence And Powerful Performance

The 42x COOLPIX P510 is the Ultimate Ultra-Long Zoom Camera, While the Fast Aperture Lens of the COOLPIX P310 Makes it the Advanced Photographer’s Compact Companion

MELVILLE, NY (Jan. 31, 2012) – Today, Nikon Inc. introduced two new COOLPIX cameras into the P-series, providing photographers with amazing optics from compact offerings for their next adventure-packed outing. Breaking the zoom barrier, the new COOLPIX P510 brings the action close with an impressive 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm* focal range. When the adventure begins once the sun sets, the new COOLPIX P310 tackles demanding low-light conditions with a 16.1-megapixel Backside Illuminated (BSI) CMOS sensor and a fast f/1.8 maximum aperture, NIKKOR glass lens. From the expansive Serengeti horizon, thunderous waterfalls of the Amazon to the jazz-infused nightlife setting of New Orleans, Nikon’s new COOLPIX P-series cameras enable photographers to capture any adventure with astounding clarity.

“With the new COOLPIX P-series cameras, Nikon is raising the bar for performance and image quality to better accommodate the needs of advanced photographers looking for a compact companion,” said Bo Kajiwara, director of marketing, Nikon Inc. “Both the COOLPIX P510 and P310 combine Nikon’s legendary NIKKOR lenses and advanced features to challenge photographers creatively in environments that call for portability and easy access.”

COOLPIX Technology
At the core of these powerful new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. Further enhancing color and sharpness, Nikon’s EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures and movies.

The New COOLPIX P510: Setting a Higher Zoom Standard
Shattering the conventional zoom barrier, the new COOLPIX P510 features a staggering 42x Wide-Angle NIKKOR glass zoom lens. The astounding zoom range of 24mm to 1,000mm with advanced optical Vibration Reduction (VR) image stabilization ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel.

To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.

This full-featured compact camera also comes complete with built-in GPS capabilities, allowing photographers to track their adventures and geotag photos. The COOLPIX P510 also includes Full HD (1080p) movie recording with stereo sound and the ability to utilize the expansive zoom range during recording with AF for dynamic videos. A 3-inch high resolution (921,000-dot) vari-angle monitor makes it easy to compose images and movies from difficult angles. Additionally, The COOLPIX P510 features a variety of advanced functions for the sophisticated user seeking smooth handling with intuitively placed controls such as the mode dial that enables easy setting of frequently used functions on the fly.

The New COOLPIX P310: Low Light, No Problem
The new COOLPIX P310 achieves superior image quality in low-light settings thanks to the powerful combination of a 16.1-megapixel BSI CMOS sensor, wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast, wide-angle maximum aperture f/1.8 lens. The COOLPIX P310 further fights blur by incorporating advanced optical VR image stabilization and makes shooting in low-light a breeze with several scene modes including Advanced Night Portrait mode, Night Landscape mode and Backlight/High Dynamic Range (HDR) mode. The Advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash, while the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise. The Backlight HDR mode merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail.

Designed to be the serious photographer’s compact companion, the COOLPIX P310 comes equipped with several features found in D-SLR cameras including manual exposure control (P/S/A/M) and a new Zoom Memory function that enables the selection of popular prime focal lengths during shooting. Through an easily accessible top-mounted control wheel, users are able to adjust shutter speed, aperture and other settings in order to achieve their preferred look. For more creativity, the COOLPIX P310 also includes special effects and filter effects that can be added to photos in-camera for a quick artistic touch. To facilitate easy composing, viewing and playback, the COOLPIX P310 features a 3-inch high resolution (921,000-dot) LCD screen.

Understanding the demand for a capable multimedia camera, the COOLPIX P310 also sports incredible video capabilities. With the ability to capture Full HD (1080p) video at 30 frames-per-second (fps) with AF, stereo sound and the use of the optical zoom while recording, the COOLPIX P310 also lets users edit movies in-camera for a seamless moviemaking experience.

Pricing and Availability
The COOLPIX P510 will be available in February 2012 for a suggested retail price (SRP) of $429.95* and will be offered in black and red. The COOLPIX P310 will also be available in February 2012 for $329.95* SRP and will be offered in black only. For more information about these and other COOLPIX cameras, please visit

*Suggested retail price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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#1 dutch666

The Coolpix P310 looks nice, but 16MP on a 1/2.33" CMOS sensor?? Are they nuts @ Nikon??

10MP on a 1/2" CMOS sensor would have made a little more sense!

3:27 pm - Wednesday, February 1, 2012

#2 Terost

The sensor is too small for that resolution and optics is likely to suffer from depth of field problems. Come on Nikon, in order to complete with Canon, you need to have larger sensors.

A tripod is needed for that 42x power.

1:51 am - Friday, February 3, 2012

#3 Mike DelRossi

Come on Nikon ... why must you always push the envelope for the sake of market shares. Canon Digital Technology has you been now and in the future. You engineers need to built a larger sensor to handle the number of pixels you want to cramm on it. This 1/2.33 CMOS is Okay for 12.1mp at best with a 25-525mm zoom ..... but to push the envelope to 1000mm zoom is just too much;810mm on the P500 was crap, so what would make this any better at 1000mm. You need to start back with the 6.24mp sensor and work your way back up to 16.01mp maybe, just maybe Nikon may get it right. I have given all my newer Nikon equipment away ... kept my old outdated stuff and still using that with great success. Any New DSLR's & Coolpixes after the D90 & the L110 are JUNK. This is where Nikon dropped the ball in Technolgy.

2:37 am - Saturday, February 4, 2012

#4 Sebastian Winterbottom

Why does the P510 have the same Nikon EN-EL5 battery as the P500 as there are some bloggers mentioning short battery life? Perhaps the battery may work better with the P510? Shall keep my eyes open for the reviews as the P510 looks pretty amazing.

1:51 pm - Friday, February 24, 2012

#5 Augustin Man

Hello Mike,

I'm a zoom fan, so I'm excited by the P510 promises, but of course I'm also reluctant on its IQ and IS. I'm sorry, but an 864mm (36X) is quite usable at 14mp, like in mine Oly SP-810UZ.

Please check this out:

Happy shooting,


7:34 am - Tuesday, March 13, 2012

#6 Noreaster2009

I bought a Nikon P310 and it's surprisingly good for stills, the 16 MP small sensor does a decent job, and it seems the optics are the limiting factor.

There is however a major problem with video mode, whether 1080p30, 720p30, or VGA (640x480). Rolling shutter effects appear whenever you pan side to side at a reasonable pace, vertical lines become jagged. This occurs outdoors with objects like lamp posts, windows, and corners of buildings.

Also visible is a sort of horizontal split, a distinct break sometimes between the top and bottom half of a video image, with the jagged vertical line effect mainly seen along this central portion of the frame.

I believe it's a result of the image processing, not just a rolling shutter effect.

9:13 am - Saturday, June 2, 2012

#7 INW

I bought a P310 a few weeks ago. I specifically wanted a compact camera that would produce decent images in low-light situations, and as I am used to shooting with a D3 I was naturally concerned about the 16MP sensor. Wow! What a pleasant surprise! The images look great! This little gem is now my constant companion. If I could change anything, I would add the ability to shoot RAW files and perhaps an optical viewfinder. No, it isn't my D3, but then it's not supposed to be. Nikon has a come up with a winner in my opinion!

9:10 pm - Tuesday, June 5, 2012