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Nikon has revealed the twelve-megapixel Nikon Coolpix S70 digital compact camera that features a newly developed 3.5” touch-sensitive OLED screen and 720p HD video capture. Along with the new screen comes a new generation of touch-screen controls that offer an enhanced shooting and playback experience. For example, using the Touch Shutter feature, users can have a completely “button-free” experience and focus on and photograph a subject by simply touching it on the camera’s display. The touch-screen also makes viewing and retouching images more efficient, Nikon claims. Additional new touch-screen controls include on-screen sliders for adjusting brightness and Scene Effect Adjustment, which offers controls specific to the scene mode in use. Other features include a 5x zoom lens with optical vibration reduction, Subject Tracking, Scene Auto Selector Mode and Nikon’s Smart Portrait System. The Nikon Coolpix S70 will be available in September 2009 for $399.95 MSRP in a choice of colours and textures including Red & Red, Champagne & Beige (pictured), Black & Black, or Champagne & Light Brown.

Nikon Press Release

NEW COOLPIX S70 FEATURES SUPERIOR STYLING AND OLED TOUCH-SCREEN INTERFACE

Built on the success of Nikon’s previous touch-screen models, the COOLPIX S70 features Nikon’s newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience. In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD video at 1280 x 720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages. The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. For example, using the Touch Shutter feature, users can have a completely “button-free” experience and focus on and photograph a subject by simply touching it on the camera’s display. The touch-screen also makes viewing and retouching images more fun and efficient. With the swipe of a finger, users can scroll through images and use a pinching motion with two fingers to zoom in or out on displayed images, switching between thumbnail and full screen views. Additional new touch-screen controls include on-screen sliders for adjusting brightness and Scene Effect Adjustment, which offers controls specific to the scene mode in use.

The COOLPIX S70 features 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR lens; ISO 6400***; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown.

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