The new Nikon Coolpix S7c offers 7 megapixels, a 35-105mm lens and electronic Vibration Reduction. The Nikon S7c will be available for £299.99, release date September 2006.
Nikon UK Press Release
Nikon is pleased to announce the introduction of the Nikon Coolpix S7c, a slim elegant compact digital camera that boasts vibration reduction and sophisticated in-camera improvement technology. The 7.1 megapixels and 35-105mm (35mm equivalent) zoom-Nikkor ED lens offers photographers the flexibility to shoot a range of images from wide-open landscapes to clear portraits boasting true-to-life colour. The Nikon S7c has a large, bright 3.0-inch LCD monitor and 170-degree viewing angle allows smoother composition and high-quality playback anywhere, at any time. Built-in electronic Vibration Reduction (e-VR) and other Vibration Reduction capabilities compensate for camera shake and unsteady subjects to ensure sharp, clear results. Anti-shake mode automatically activates e-VR and BSS, a feature that selects the sharpest image from up to ten sequential shots, while also setting the optimal ISO for steady results. High-Sensitivity mode maximizes the Nikon S7c’s exceptionally high light sensitivity by choosing the optimal setting, up to ISO 1600, for shooting fast-moving subjects or low light conditions.
The new model boats a wealth of features that help create the perfect picture, including a One-touch portrait button which acts as shortcut to three unique Nikon image innovations. Face-priority AF*** automatically focuses on a person’s face for satisfyingly sharp portraits. In-Camera Red-Eye Fix allows photographers to compensate for unwanted red-eye effects in-camera and under exposed images, or shots taken with too much back light, can be rescued with the help of D-Lighting technology. There are 15 scene modes to choose from to suit the desired effect.
The COOLPIX S7c also features built-in IEEE 802.11b/g LAN support. An integral Wi-Fi antenna supports the wireless image transfer of images to a computer and wireless printing is made possible with PictBridge-compatible printers*.
Pictmotion, the in-camera entertainment facility, allows users to select and combine their favourite images, movies, music and visual styles to produce audiovisual shows that can be enjoyed on the large built-in LCD. The COOLPIX S7c also features a new Stop-motion movie function that allows users to produce professional-looking animated movies.
The versatility of the new model is extended with the COOL-STATION MV-15 supplied with the camera. The handy cradle enables batteries to be recharged without removing them from the camera. An integrated USB port makes it possible to connect the camera to a TV. A Dock Insert PV-11 adds immediate direct print performance with ImageLink-compatible printers.
Like all COOLPIX cameras, the COOLPIX S7c comes complete with Nikon’s unique PictureProject software, making it easy to edit, organise and share images. The software is compatible with a range of available plug-ins for further functionality.
* Wireless printing requires optional Wireless Printer Adapter PD-10.
*** Face recognition capability may be limited in some shooting conditions.
Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.
Nikon COOLPIX S7c Feature Highlights
The COOLPIX S7c features electronic Vibration Reduction (VR) capability that allows users to overcome the effects of camera shake to produce satisfyingly sharp images. Taking data from a built-in angular velocity sensor, the system applies in-camera image processing to turn blurred images into beautifully sharp results. The COOLPIX S7c also offers new Anti-Shake and High-Sensitivity modes for clearer, more stable images in diverse situations.
Built-in Wi-Fi capability
With a built-in Wi-Fi antenna that complements the overall attraction of the wave-surface design, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). Photographers are able to send pictures from memory to a computer on demand and transfer each image to the computer as soon as it has been taken. Wireless printing sends images directly to a PictBridge-compatible printer* for printing.
* Requires optionally available Wireless Printer Adapter PD-10.
Pictmotion and Stop-motion movie
Offering entertainment in-camera, users can choose up to 30 images or movies, select one of five soundtracks already in the camera or load new ones to match the mood*, then select a visual style. The COOLPIX S7c then produces a show automatically in-camera – with pace and transitions set in harmony with the music and style. A new Stop-motion movie function allows users to create professional-looking animated movies by selecting objects or models they wish to animate, shoot them, move them, then shoot again. The COOLPIX S7c then automatically creates an impressive animated film in-camera.
* Via PictureProject for Windows only; each file up to 3 minutes long.
Nikon image innovations
The One-touch portrait button makes it easier than ever to take impressive photographs by offering direct access to three Nikon image innovations – Face-priority AF* that automatically finds and focuses on faces in the frame, In-Camera Red-Eye Fix that detects and compensates for the unwanted red-eye effect sometimes encountered with flash, and Nikon’s powerful D-Lighting that can improve underexposed images or shots taken with too much backlight. Light and detail are automatically added to a copy of the shot wherever necessary leaving well-exposed areas exactly as they are.
* Face recognition capability may be limited in some shooting conditions.
Nikon COOLPIX S7c Other Features
Highly compact dimensions of approx. 100.5 x 60 x 21mm
Carry-anywhere light weight of approx. 140g.
Swift start-up of approx. 1.1 seconds
Ample 14MB (approx.) of internal memory, SD Card compatibility
AE-BSS (Auto Exposure Best Shot Selector) identifies and saves the image with best exposure from ten sequential shots
Rotary multi-selector smoothes operation, enables scrolling playback at up to 10fps
Improved Graphical User Interface (GUI) for easier navigation
Help button displays explanations for functions on the main menu
Calendar function visually sorts images according to date for easy finding
Date Search function makes it easy to locate a desired shot
Date Counter visually records countdown of days to or since a special occasion
Menu available in a choice of 20 languages:
Simplified Chinese/Traditional Chinese/Korean/Russian/Thai/
Auto image rotation turns photos taken in vertical orientation for optimal playback in the LCD monitor
5 movie modes with sound at up to 30fps
Time-lapse movie mode speeds slow-moving action, to produce movies of flowers bloming, for example
Time zone function enables the camera clock to be set to local time, anywhere in the world
4x digital zoom extends compositional freedom
Continuous shooting at up to 1.4fps
Choice of White Balance
Auto with TTL control, 6-mode manual (Direct sunlight, Incandescent, Fluorescent, Cloudy, Flash and White Bal. Preset)
Nikon Digital Camera COOLPIX S7c Specifications
Compact digital camera
1/2.5-inch type (Approx. 7.41 million total pixels)
High (3072*), Normal (3072), Normal (2592), Normal (2048), PC (1024), TV (640)
3x Zoom-Nikkor ED; 5.8-17.4mm (35mm  format equivalent to approx. 35-105mm); f/2.8-5.0; 12 elements in 10 groups; Digital zoom: up to 4x
Focus range (approx.)
30cm (1 ft.) to infinity (8), 4cm (1.6 in.) to infinity (8) in Macro mode
3.0-inch type, 230,000-dot TFT LCD monitor with brightness adjustment (170-degree wide viewing angle)
SD memory card and internal memory (approx. 14MB)
Auto, 2 modes for vibration reduction (Anti-Shake, High-Sensitivity), 4 modes with Scene assist (Portrait, Landscape, Sports, Night Portrait), 11 Scene modes (Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night Landscape, Close Up, Museum, Fireworks Show, Copy, Back Light, Panorama assist), Voice Recording, BSS (Best Shot Selector), AE-BSS, Color Options, Date Imprint, Self-timer (3, 10 sec.)
With sound: TV movie (640) at 30fps, Small size (320) at 30fps/15fps, Smaller size (160) at 15fps, Pictmotion (320) at 15fps; Without sound: Time-lapse movie at 30fps, Stop-motion movie at 15fps, Electronic VR (Vibration Reduction) available
Vibration Reduction (VR)
50, 100, 200, 400, 800, 1600, Auto (ISO 50-800 equivalent)
5 styles selectable to playback movies or up to 30 still images, 5 music files pre-installed, max. 5 music files loadable*
1) Single, 2) Continuous (approx. 1.4fps), 3) Multi-shot 16 (approx. 1.6fps, only available at image size 5M), 4) Interval timer shooting
Number of frames
(w/ internal memory): 7M: High (3072*) approx. 4, Normal (3072) approx. 8, 5M: Normal (2592) approx. 11, 3M: Normal (2048) approx. 17
Range: approx. 0.3-7.5m /1 ft. – 24 ft. 7 in. (W), approx. 0.3-4.0m/ 1 ft. – 13 ft. 1 in. (T); Flash modes: Auto, Auto with Red-eye Reduction (In-Camera Red-Eye Fix), Flash Cancel, Anytime Flash and Slow sync.
IEEE 802.11b/g, USB, Audio Video output (via COOL-STATION MV-15)
Wireless capability: IEEE 802.11b/g, wireless range up to 20m (depending on environment)
Total of 20 languages: German/English/Spanish/French/Italian/Dutch/Russian/Swedish/Japanese/Simplified Chinese/Traditional Chinese/Korean/Thai/Portuguese/Polish/Indonesian/Finnish/Danish/Norwegian/Czech selectable in menu display
Rechargeable Li-ion Battery EN-EL8 (supplied), AC Adapter EH-64 (supplied)
Battery life (approx.)
200 shots with EN-EL8 (based on CIPA standard)
Approx. 100.5 x 60 x 21mm (4.0 x 2.4 x 0.8 in.)
140g (4.9 oz.) without battery and SD memory card,
Rechargeable Li-ion Battery EN-EL8, AC Adapter EH-64, COOL-STATION MV-15, USB Cable UC-E10, Audio Video Cable EG-E5000, Strap, Dock Insert PV-11, PictureProject CD-ROM
Battery Charger MH-62, Wireless Printer Adapter PD-10
* Via PictureProject for Windows only; each file up to 3 minutes long.
** Supplied accessories may differ by country or area.
PictureProject System Requirements
OS Macintosh: Mac® OS X version 10.3.9 or later
Windows: Windows® XP Home Edition/Professional, Windows® 2000 Professional pre-installed models
Note CD-ROM drive required for installation. Only built-in USB ports are supported.
Microsoft® and Windows® are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Macintosh® and QuickTime® are either registered trademarks or trademarks of Apple Computer Inc. in the United States and/or other countries. The FotoNation logo is a trademark. The SD logo is a trademark. PictBridge is a trademark. D-Lighting technology is provided by Apical Limited. Face-priority AF technology is provided by Identix®. Pictmotion contains patented technologies provided by muvee Technologies Pte. Ltd. ImageLink and the ImageLink print system logo are trademarks of Eastman Kodak Company. Products and brand names are trademarks or registered trademarks of their respective companies.
Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. August 2006 ©2006 NIKON CORPORATION