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Reuters are reporting that Nikon are “running at full tilt to meet robust demand” for its digital SLR cameras. Sales of the D50, D70s and D200 has produced a 35 percent year-on-year increase in April and May for the Japanese giant, beating its own growth estimates. Senior Managing Director Makoto Kimura also commented “In the film era there were mass-market SLR models selling at $300. So there are people out there that want to take pictures with a SLR that costs about that much. I don’t know when it will happen, but the next target after $500 is the $300 mark,” he said.” A DSLR for just $300 - whatever next?!

Website: Reuters - Nikon says digital SLR cameras beating plan