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Following Canon’s recent announcement that they are going to concentrate on digital SLRs, Nikon seem to have followed suit according to a report by the Edinburgh Evening News.

“Mr Yoshida said Nikon aimed to ship some 7.5 million units in 2005/6, which would mark a rise of 14 per cent compared with its target for 6.6 million units in 2004/5. He was particularly upbeat about the prospects for high-end digital single lens reflex (SLR) models, which typically sell for more than £600 and fetch juicier profit margins than cheaper, high-volume compact designs. Nikon is looking for digital SLR shipments to jump 50 per cent to 1.5 million units next year. “

Website: Edinburgh Evening News - Nikon to focus on top models for more profit

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