Nikon UK Corrects RRPs of D4, D800 and D800E

March 26, 2012 | Zoltan Arva-Toth | Digital SLR Cameras | 10 Comments |
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Nikon UK says that due to an internal systems error, incorrect recommended retail prices (RRPs) on the D800, D800E and D4 (pictured) were communicated in the UK and Irish markets at the time of announcement. The correct RRPs for the products should have been D4: £5289.99, D800: £2,599.99 and D800E: £2,899.99. The new prices are £200-£490 higher than the incorrect ones. Nikon will be honouring the original prices to retailers on all customer pre-orders placed before 24th March.

Nikon Press Release

Nikon UK can confirm a correction to the originally published recommended retail prices (RRP) on the D800, D800E and D4 products.

Due to a local internal systems error, the incorrect RRPs on the D800, D800E and D4 products were communicated in the UK and Irish markets at the time of announcement. The correct RRPs for the products should have been D4: £5289.99, D800: £2,599.99 and D800E: £2,899.99. We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect. We know that there has been strong consumer interest in these products and a high level of pre-orders placed with retailers; Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th 2012.



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#1 Simon Lambert

Welcome yet again to rip off Britain - European prices are already lower than pre - Nikon increase - are they going up in Germany France Belgium - I think not. Shame on you Nikon and shame on us for putting up with blatant profiteering !

Could it be Canon showed the way with 5 D MK III pricing ? Duopoly of supply appears to equal no competition ?

12:01 pm - Monday, March 26, 2012

#2 Daf

"Corrects" - hmm very dubious in my mind.
Just sounds like they've decided they can charge more so will. Although I don't hold it against them as they are a business and need to make money - it sounds like they will try to change pre-existing orders and that's shameful.

1:11 pm - Monday, March 26, 2012

#3 Tom

Let's be honest it is always a case of a straight swap $ for £ never mind what the exchange rate is they don't give a crap about the UK it's always the bigger markets not very consumer friendly at all

2:10 pm - Monday, March 26, 2012

#4 Clive

$5999 at B&H, £5290 in the UK, equals about £1200, return flight and cab to corner of 34th St and 9th about £500. Saves £700.

5:15 pm - Monday, March 26, 2012

#5 Mark

I do believe they have seen what Canon has been doing re: pricing and decided that they want to see how far the hobbyists will stretch.

9:07 pm - Monday, March 26, 2012

#6 iran ramirez

It's called price fixing, I rather quit photography than go CaNikon.

12:18 am - Tuesday, March 27, 2012

#7 Daf

Update on Nikon Rumours suggests that they may honour pre-order prices before the 24th - good news for some of us :)

12:52 pm - Tuesday, March 27, 2012

#8 John

Disgrace

6:18 pm - Thursday, March 29, 2012

#9 Nigel

#4 @ Clive don't forget import duty (these tings shoot video so 6%) and VAT. Better off going to Europe. What pises me off is that UK retialers (of whom there are far too few) will also suffer from the effect of these prices.

9:59 pm - Thursday, March 29, 2012

#10 Juan Carlos Casado

I hope to do better in Spain

7:22 pm - Friday, April 6, 2012