Nokia Lumia 925 Captures UK Nightlife at 9:25pm
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A new campaign, shot exclusively on the new Nokia Lumia 925 camera phone, aims to open the UK’s eyes to some of its hidden nightlife. The company travelled the length and breadth of the UK with photojournalist Nick Ray, to photograph the hidden lives of people at night. The images reveal a homeless community sleeping rough on the urban streets of Liverpool city centre, nurses tending unwanted pets looked after around the clock at an RSPCA animal shelter in Stoke Newington, burlesque performers in Soho getting ready to bring Soho to life, and more. The Nokia Lumia 925 has an 8.7-megapixel camera with Optical Image Stabilisation and Carl Zeiss optics.
Nokia Press Release
NOKIA CAPTURES THE NIGHT LIFE OF THE UK AT 9.25PM
Tyger Tyger, burning bright,
In the forests of the night;
What immortal hand or eye,
Could frame thy fearful symmetry?
London, UK – The prospects of capturing a compelling image once the sun has gone down has always been pretty ‘dim’.
However Nokia has set out to dispel the gloom by capturing previously hidden human stories thanks to the low light capability of its Lumia 925 phone.
The company travelled the length and breadth of the UK with photojournalist Nick Ray, to photograph the hidden lives of people at night and to shed light on their amazing stories that would otherwise go untold or unseen.
Recent Nokia research has revealed that 71% of people said low light was the most challenging situation in which to take a good photo and two thirds of people said they were disappointed with the photos they had taken after dark or in low light conditions.
The campaign aims to open the UK’s eyes to some of its hidden nightlife. From nurses tending unwanted pets looked after around the clock at an RSPCA animal shelter in Stoke Newington to burlesque performers in Soho getting ready to bring Soho to life, all the nightlife was captured on its latest device, the Nokia Lumia 925.
The images reveal the hidden homeless community sleeping rough on the urban streets of Liverpool city centre, where the amazing work of the Whitechapel Centre in Liverpool, a homeless and housing charity which aims to help some of the thousands of people in the UK.
Chloe, a 24-year-old young mother that by day is a beautician, by night a Junior World and European champion in kickboxing, puts her five-year-old daughter to bed and heads to late night training at the UK’s leading MMA fighting venue in Leeds.
The Lumia 925 has an 8.7-megapixel camera with PureView technology, Optical Image Stabilization and Carl Zeiss optics that capture incredible blur-free pictures and videos even if your hand is shaky, or in low light conditions.
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