Project 95 is a collaboration between Nokia and seasoned traveler Peter Schindler, which will see Schindler travel across China with a Nokia N95. “I am eager to explore the modern lives of Chinese people; their thoughts on life and their expectactions for the future. The Nokia N95 will allow me to share my experiences with people around the world.” said Schindler. Nokia’s “Project 95” will also raise funds for the China Youth Development Fundation.
Nokia Press Release
Project 95 - Explore China with Nokia Nseries
Helsinki, Finland and Beijing, China - Nokia’s “Project 95” will take Peter Schindler - a seasoned traveler - on a 20,000-plus kilometer, Nokia-solely-sponsored, road-trip across China. Peter will be equipped with various Nokia Nseries devices, most notably the Nokia N95. He will keep a record of his excursions by maintaining a mobile blog that shares his thoughts and images taken through his Nokia N95, which can access the internet anytime and anywhere.
“I am looking forward to this adventure, driving across China,” said Peter, who has traveled by himself over one million kilometers throughout Europe, the United States, and Asia. “I am eager to explore the modern lives of Chinese people; their thoughts on life and their expectactions for the future. The Nokia N95 will allow me to share my experiences with people around the world.”
The Nokia N95 will be Peter’s most important and powerful partner. The Nokia Nseries flagship device was launched in September 2006 and will debut in China in May 2007. The all-in-one multimedia computer features an innovative 2-way slide design, an integrated Carl Zeiss five megapixel camera, GPS* and multimedia player. The device features a large 2.6”, 16.7-million-color QVGA display - allowing users to watch and record videos, listen to music, take high-quality photos, browse the internet, use instant communication, search on the internet, and access e-mail while on the move.
“Project 95” will also raise funds for the China Youth Development Fundation (CYDF) to support sports and education programs for children in remote regions. When the trip ends, Nokia will put the car that Peter drives for auction, the Caterham Superlight R300 sports car - proceeds will be donated to the CYDF. The public can also contribute donations through various channels during the road trip.
“It is more than just a road trip. It is a journey to discover a real and modern China,” said Dan Wong, Vice President, Sales and Channel Management, Multimedia, China Area. “This very spirit of discovering reflects the essence and capabilities of Nokia Nseries multimedia computers.” Peter’s 95-day adventure will cover 20 provinces and municipalities across China.
Please visit project95.sina.com.cn for updates regarding Peter’s adventure. Peter will also share pictures and videos with netizens - taken with his Nokia Nseries devices.
Netizens can also actively participate in the journey: they can advise a route for Peter, ask Peter to deliver personal greetings to friends, and vote on a name for Peter’s car, among other things - all through project95.sina.com.cn.
Peter will commence his journey in Shanghai on May 9 and conclude the trip in Beijing on August 12.
About the Nokia Nseries
Nokia Nseries is a range of high performance multimedia computers that delivers unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, on the go at any time.
About Peter Schindler
Automobile racing was Peter’s greatest passion when he was young. After leaving racing behind, he acquired a computer science degree at M.I.T and an MBA at INSEAD. He then heaved himself up to become an associate partner in Accenture’s China practice. However, Peter’s passion for driving has never left him. Having driven over the years a million-plus kilometers on roads in Europe, the U.S.A. and Asia, and loving every moment of it, he nowadays quenches his thirst for driving by taking to the roads of China. Peter is the owner of On the Road Editions Ltd. which publishes books about the joys and adventures of traveling by car and organises soft-adventure driving holidays in China to show as many people as possible just how beautiful the Middle Kingdom can be.
Please visit http://www.ontheroadinchina.com
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.www.nokia.com
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