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Kodak UK Press Release

Change Reflects Continued Integration into the KODAK Family of Digital Photography Products; Service Will Maintain Complete Set of Products

London, 19 April — Eastman Kodak Company and its online photo service subsidiary, Ofoto, Inc., has announced that the service will change its name to KODAK EASYSHARE Gallery, effective 18 May.  This powerful new name builds on the success of the award-winning Ofoto service and provides new and exciting opportunities for integration within the KODAK family of products, including the ability to directly access the Gallery from new KODAK EASYSHARE-ONE zoom digital cameras.

With the change, Ofoto.com will become Kodakgallery.com. From now until 18 May, customers will continue to see the Ofoto name and should visit http://www.ofoto.com to access, share, and print their pictures.

“Ofoto has always played a central role in the EASYSHARE system, and continues to grow in importance for Kodak’s digital strategy. The new KODAK EASYSHARE Gallery name captures this evolution for a service that will provide people with more ways than ever before to view and share pictures with friends and family,” said David Rich, vice president of marketing for Ofoto, Inc. “The KODAK and EASYSHARE brands reflect a simple-to-use, high quality photography system, and we are extending those attributes to our online consumer digital service.”

With more than 18 million current members, the KODAK EASYSHARE Gallery will remain compatible with pictures taken by all major brands of consumer digital cameras.   

The Gallery concept builds upon the best of what Ofoto offers today with expanded possibilities for exciting new products and services for consumers, as well as for online and retail partners. 

About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images – for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, 

the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems – providing consumers, professionals and cinematographers with digital and traditional products and services; Health – supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions and services; Graphic Communications –  providing customers with a range of solutions for prepress, traditional and digital printing, and document scanning and multi-vendor IT services; and Display & Components – supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries.

More information about Kodak (NYSE: EK) is available at http://www.kodak.com.

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