Olympus OM Camera Teaser

January 17, 2012 | Mark Goldstein | Digital | 5 Comments |
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Olympus are running a teaser advert in the UK magazine Amateur Photographer which hints at a new OM branded camera. Taking up the entire back page of AP, the letters O and M in the opening and closing lines “Oh! My Goodness! are in bold, suggesting to us that a digital OM model is on the way, especially as 2012 is the 40th anniversary of the Olympus OM system.

Furthermore Photo Rumors have pointed out that Olympus registered the trademark, OM-D, at the start of January, perhaps strongly hinting at the full “Olympus OM-D” name of the new camera.

With the Japanese photography show CP+ just around the corner (it opens on February 9th), we’d expect to see the official announcement sooner rather than later. In the meantime you can pre-register for updates and exlcusive pre-launch events by texting “Olympus” to 88802 or going to http://bit.ly/olympusOMG. All very mysterious…

Click through to see the full advert.

The full-sized Olympus OM advert.

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#1 Mad Hungarian

With the amount of corruption around Olympus, I am seriously questioning the quality and integrity of anything produced by them.

3:01 pm - Tuesday, January 17, 2012

#2 M.

That's not fair, Mad Hungarian. We all are entitled to feel revolted about the procedures behind the Olympus scandal, but the people who design, conceive and manufacture the cameras and lenses at Olympus are certainly not to blame for the wrongdoings of the board members. Also, bear in mind that photography products account for only 15,5% of Olympus' business. The camera business had little or nothing to do with what happened.
About the forthcoming announcement, it looks like it will be a micro 4/3 camera with a built-in TTL viewfinder and a retro design evoking the OM-series cameras. And a new 16 MP sensor, if we're to believe the rumours websites. (Let's hope signal-to-noise ratio doesn't deteriorate on the account of the megapixel race.) The E-P1, with its retro looks, was a huge success; providing Olympus' reputation hasn't suffered too much due to the scandal that hit the corporation, this one could do the trick again. I'm very curious to see it: the OM-1 was one of the most beautiful cameras of all times. Besides, Olympus needs to respond to the Sony NEX-7 and the gorgeous Fuji X-Pro 1.

6:31 pm - Tuesday, January 17, 2012

#3 dj

Nice to see Olympus still being innovative!--Im very interested in the OM-D! Too many camera companies are conservative but not Olympus!

9:53 am - Wednesday, January 18, 2012

#4 M.

@Mad Hungarian: the people who design, develop and manufacture Olympus' cameras and lenses are not to blame for the members of the board's wrongdoings. Olympus, as a corporation, will hopefully purge the wrongdoers and rebuild its reputation, and the administrators who provoked the scandal will pay for their acts. If we were to boycott all companies who have fallen prey to corrupt people's lack of ethics, we'd all probably starve to death! We'd stop buying clothes, cars, computers, domestic appliances, food, and we'd have to take all of our money from banks, terminate all insurance contracts and so on. We'll always have the choice not to buy Olympus' products, of course, but then we'd be helping to dig Olympus' grave and increasing unemployment rates. If there's one lesson to be learnt from the Olympus scandal is that the business world needs more regulation, not less, and better control. If given free rein, CEOs will stop at nothing to pursue their greedy aims.
That said this forthcoming camera from Olympus seems very promising. The OM-1 was one of the best and most beautiful cameras of all times, so this OM-D is bound to be a success - providing Olympus' reputation before the consumers isn't too affected by the scandal. But, as I said, the people who conceive, design and manufacture their cameras don't deserve to be stained by the former administration's acts.

12:17 pm - Wednesday, January 18, 2012

#5 dj

Well Said M--!

9:21 pm - Wednesday, January 18, 2012