Olympus are running a teaser advert in the UK magazine Amateur Photographer which hints at a new OM branded camera. Taking up the entire back page of AP, the letters O and M in the opening and closing lines “Oh! My Goodness! are in bold, suggesting to us that a digital OM model is on the way, especially as 2012 is the 40th anniversary of the Olympus OM system.
Furthermore Photo Rumors have pointed out that Olympus registered the trademark, OM-D, at the start of January, perhaps strongly hinting at the full “Olympus OM-D” name of the new camera.
With the Japanese photography show CP+ just around the corner (it opens on February 9th), we’d expect to see the official announcement sooner rather than later. In the meantime you can pre-register for updates and exlcusive pre-launch events by texting “Olympus” to 88802 or going to http://bit.ly/olympusOMG. All very mysterious…
Click through to see the full advert.
The full-sized Olympus OM advert.
Click on a thumbnail to see the full version.