Olympus Reaffirms Commitment to Four Thirds as New Companies Join MFT Camp
Mac users, we're pleased to announce Macphun's all-in-one photo editor Luminar is now available for just $69£52 for new users, or $59£44 for existing Macphun users. We rated Luminar as "Highly Recommended".
Use coupon code "PHOTOBLOG" to save another $10 on Luminar. Visit the Luminar web site to try it for free.
In a statement released today, Olympus has reaffirmed its commitment to developing new products for both Four Thirds and Micro Four Thirds (MFT). Welcoming the newly announced support of the latter by three new companies, including Astrodesign, Kenko Tokina and Tamron, Olympus declared that “[a]s the originator of the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corp. will continue to develop and enhance the product lineup for both standards” to meet the “diverse needs” of their customers. N.B.: while Olympus has been busy expanding its range of MFT product offerings throughout the last couple of years, the last major addition to the “regular” Four Thirds system was the launch of the Olympus E-5 digital SLR camera (read review) back in 2010.
Olympus Press Release
ASTRODESIGN, Inc., Kenko Tokina Co., Ltd. and Tamron Co., Ltd. join the Micro Four Thirds System Standard Group
Olympus Imaging Corp. and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. Now we are pleased to announce that three more companies have recently declared their support for the standard and will be introducing products compliant with the Micro Four Thirds System standard.
ASTRODESIGN, Inc., a developer of advanced imaging-related equipment, such as the 4K camera system, that incorporates the latest technology; Kenko Tokina Co., Ltd., one of the world’s leading manufacturers and developers of interchangeable lenses for digital and film SLR cameras; and Tamron Co., Ltd., an internationally renowned manufacturer of precision optics who has been providing powerful, high-quality lenses for a wide variety of fields for more than half a century. With the addition of exciting new products from these companies, the Micro Four Thirds lineup will become much more diverse, further increasing the potential of this advanced digital imaging system.
As the originator of the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corp. will continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers.
A Japanese company established in 1977 that designs and develops professional video equipment and measurement/analysis-related equipment. Well known for developing the world’s first programmable signal generator and the Ultra HDTV image processor devices used at Expo 2005 Aichi, Japan.
ASTRODESIGN, Inc. Website
Kenko Tokina Co., Ltd.
A Japanese company established in 1957 that designs and develops a wide variety of photographic supplies and optical products. It is Japan’s largest manufacturer/seller of lens filters.
Kenko Tokina Co., Ltd. Website
Tamron Co., Ltd.
A Japanese company established in 1950 that designs and develops interchangeable SLR camera lenses, lens units for surveillance, as well as ultra-precision optical components based on the integration of advanced optical, electronic and precision machinery engineering technologies.
Tamron Co., Ltd. Website
The outlines of the standards can be checked at the Four Thirds website