Introducing the 7 megapixel, 10x optical zoom Olympus SP-510 UZ. Expect to see the Olympus SP-510 UZ in the UK in September, priced at around £260.00.
Olympus UK Press Release
London, 23 August 2006 – With an Olympus SP-510 UZ by their side, photographers need never miss the action again. Thanks to its powerful 10x optical zoom lens (equiv. to 38-380mm on a 35mm camera) they’ll be able to reach out to distant subjects and bring them in for closer scrutiny. The 7.1 million pixel resolution means that every detail will be there to see. Should anyone need to delve deeper still, in 3.0 million pixel resolution, a Fine Zoom option can increase the magnification of the optical zoom to a phenomenal 15x. Nothing escapes the gaze of the Olympus SP510 UZ, even when the sun starts to set. Olympus BrightCapture Technology comes into play boosting maximum ISO value to an amazing 4000* allowing the camera to deliver great results even in low-light conditions Energy efficient to the extreme, the SP-510 UZ needs just one set of AA batteries for up to 630** shots. So, what with its powerful zoom, high resolution, great low light capabilities, and energy efficiency, photographers using the SP510 UZ can continue shooting way into the evening. Even if the light fails, they know that their camera won’t.
For wildlife and sports photographers in particular, the SP-510 UZ offers a huge advantage. Its 7.1 million pixel CCD and 10x optical zoom (equiv. to 38-380mm on a 35mm camera) can be used to pick out either a distant zebra, or footballer, to fill the frame in breathtaking detail – without scaring them off or interrupting play! And, when shooting in 3.0 million pixel mode, a special Fine Zoom option is available that boosts magnification to a phenomenal 15x, making the zoom equivalent to a 38-570mm zoom on a 35mm camera. Yet in spite of these impressive specifications, the SP-510 UZ remains a remarkably compact and easy to use camera.
Framing photos is made simple and straightforward with a 6.4cm LCD screen, large enough to show off even quite small details. This naturally doubles up as a monitor to view shots on, once they’ve been saved to either the camera’s internal memory or an optional xD-Picture Card. Of course, the use of the SP-510 UZ isn’t confined to just sports and wildlife, as 21 pre-defined scene modes are available to make life easy in a wide range of shooting environments including Landscapes and Beach&Snow. To keep the more ambitious photographer happy, the camera also offers Aperture and Shutter Priority exposure, as well as full Manual control, so they can let their creativity and experimental impulses run wild.
In case the animal being photographed is nocturnal, or the match is being played under floodlights, the SP-510 UZ has been equipped with Olympus’ unique BrightCapture Technology. This increases the camera’s sensitivity to light by boosting the maximum ISO value to a striking 4000*, lessening the need to use flash and preserving the atmosphere of the ambient light. Faster shutter speeds can also be used, helping to avoid blurry images due to camera shake – very handy for a camera with a powerful zoom lens.
A powerful 10x zoom lens and great capabilities in low light make the 7.1 million pixel SP-510 UZ a great choice for people who want to capture the action, no matter where it is, whether that’s at a family party or out in the wilds. The camera will be available from all good camera shops as of September 2006, with a price tag of around £260.00.
The Olympus SP-510 UZ – main features:
• 7.1 million pixels
• 10x optical zoom (equiv. to 38-380mm on a 35mm model) 1:2.8-3.7
• 15x Fine Zoom option with 3MP
• 6.4cm/2.5” LCD
• BrightCapture Technology for better low-light photography
• Digital Image Stabilisation Mode
• ISO 50-1600 with full 7.1MP, ISO 2500/4000 in 3MP mode via manual setting
• 21 scene modes (incl. Landscape, Beach&Snow, Night Scene)
• Multi-language menu with 10 languages plus possibility to download 15 more languages from the internet (on board: English, German, Spanish, Italian, French, Russian, Czech, Polish, Danish, Dutch)
• Supplied with Olympus Master Software and 4 AA batteries for 630** shots
* In 3.0 million pixel mode
** According to CIPA standard
For stockist information call 0800 0720070 or visit http://www.olympus.co.uk.