Olympus Targets 20% DSLR Share
Following the release of the E-3 on Tuesday, Olympus is targeting at least 20% global market share for DSLR cameras within 5 years, according to a report by Reuters. Aiming to become one of the top 3 leaders in the sector, Olympus are taking on the likes of Canon, Nikon and most notably Sony, who recently released the A700 DSLR. Other possible contenders include Pentax, Samsung and Panasonic. Olympus’s current market share is around 8%. Much will depend upon the acceptance of the Four Thirds standard, which all Olympus DSLR cameras and lenses are based upon.



#1 Zoltán
At +350 quid above the Canon EOS 40D, the E-3 seems a bit overpriced in the light of such ambitious market share goals.
9:42 am - Thursday, October 18, 2007
#2 Jose Garcia
The Olympus options depends upon acceptance of the smaller Four Thirds standard. With his revolving screen, the E-3 is better positioned to take advantage of "live view" than Canon or Nikon. His real contender, also with anti-shake technology implemented in the camera body, is Panasonic, wich offers Leica lenses.
10:38 am - Tuesday, October 23, 2007