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Olympus Targets Digital SLRs
Following Konica Minolta’s decision yesterday to sack over 10% of its worldwide work-force, Olympus have announced a strategic shift from compact digital cameras to digital SLR models, such as the new E-500 (pictured), which typically have higher profit margins. This comes hard on the heels of the Japanese manufacturer’s latest profits, or rather lack of them - net profit dropped to 2.17 billion yen in the first half of the financial year, down from 6.71 billion yen a year earlier. Olympus’ plans are pretty aggressive. Current SLR sales account for 3% of their camera sales, and Olympus aims to increase this to 30% within 5 years.
Website: Reuters - Japan’s Olympus to shrink compact camera business
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#1 Rob
I wish Olympus all the best. I have admired them since the time of OM System in their analogue cameras, but...
Well, in case of Konica Minolta, their shift to dSLRs is understandable and wise. That's where their strength is. But I am not so sure of the Olympus' move.
They thrived on the sales of compact digicams for beginners and amateurs. But their efforts in the 4/3 format on dSLRs were not so hot, since the idea of that format itself is highly problematic. So, how do they hope for the increased sales of their dSLRs?
10:10 am - Saturday, November 12, 2005
#2 Gregory
I am a professional using the Olympus E-1 daily for corporate and editorial work for the past two years. That camera is absolutely wonderful. Image quality is stunning, and the system design, (especially the lenses), is top-notch. I for one can hardly wait for the next pro-level body. It's gonna' be great.
1:03 pm - Saturday, November 12, 2005